Customer Segments let you group contacts based on specific criteria. Instead of selecting contacts manually every time, you can save a group of contacts as a segment and reuse it whenever needed.

For example, you can create segments based on:

• Date the contact was created in Zoko
• WhatsApp number of the contact
• Customer channel
• Zoko tag(s) assigned to the contact
• Display name of the contact

Once created, you can use the segment when creating WhatsApp broadcasts.
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To do this:

1. Go to All Features.

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2. Scroll down and select Segments.

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3. Click on New Segment.

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4. Click on Add Criteria and select Zoko Customer Properties.

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5. In the first Select drop-down, choose the customer property you want to filter by. In our case, we selected Zoko Tag(s) of Contact.

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6. In the second Select drop-down, choose the condition (for example, Contains or Equals). In our case, we selected Contains (Case Sensitive).

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7. Type the value in the Type field.

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8. (Optional) Click Add Criteria to add more conditions using AND or OR.

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9. Type a Segment Name and Description.

Pro tip: If you're unsure what to enter, you can leave these fields blank. Zoko automatically generates a segment name and description when you save the segment.

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10. Click Save Segment.

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You can find all your saved segments under the Custom Segments tab.

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Keywords: Customer segment, Customer properties, Zoko segments, Segment contacts

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