You are automatically upgraded to a higher messaging limit based on the quality and volume of your messages. The key criteria for upgrading include maintaining a high-quality rating and reaching a required number of unique customers within a 7-day window. Zoko has no control over this process; it is entirely managed by WhatsApp.
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To initiate an upgrade, four key factors must be considered:

‍1. Account status: Ensure your WhatsApp number is connected and active.

2. Quality Rating: Your quality rating must not be low. Frequent blocks or reports from users can prevent upgrades.

3. Display Name Approval: Your display name must be approved by WhatsApp.

4. Message Volume: You need to reach a required number of unique customers within the last 7 days. In simple terms, this means initiating conversations with at least 50% of your current messaging limit. For example, if your limit is 2,000 users, you should message at least 1,000 unique customers in 7 days to become eligible for an upgrade.

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Understanding Messaging Tier:

Understanding messaging limits is crucial for the upgrade process. These limits depend on factors like your phone number status, quality rating, and how consistently you initiate conversations with unique customers.

Here’s the latest structure:

• 250 unique users (only for Unverified accounts)
• Tier 1: 2K unique users (after completing the scaling path)
• Tier 2: 10K unique users
• Tier 3: 100K unique users
• Tier 4: An unlimited number of unique users

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Scenario 1 (Tier Limit 1: 2000 users):

To upgrade from 2,000 → 10,000, you need to reach at least 1,000 unique users in the last 7 days (which is 50% of your limit).

Suppose you are messaging users over a few days:

• Day 1: 300 users
• Day 2: 500 users
• Day 3: 400 users

Total users reached in 7 days = 1,200 users
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Now, let's see how this impacts your messaging tier status:

• Half of your limit = 2,000 / 2 = 1,000 users
• You crossed 1,000 users within 7 days

WhatsApp will upgrade your limit to 10,000 users

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Similarly, Scenario 2 (Tier Limit 2: 10,000 users):

To upgrade from 10,000 → 100,000, you need to reach at least 5,000 unique users in the last 7 days.

Suppose you are messaging users:

• Day 1: 2000 users
• Day 2: 1500 users
• Day 3: 2000 users

Total users reached in 7 days = 5,500 users
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Now, let's see how this impacts your messaging tier status:

• Half of your limit = 10,000 / 2 = 5,000 users
• You crossed 5,000 users

WhatsApp will upgrade your limit to 100,000 users

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Note: Once eligible, the upgrade typically happens within a few hours, but in some cases may take up to 24 hours.
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Decreasing Your Limit

Your messaging limit can decrease if your message quality drops. This usually happens when a high number of users block or report your messages. In such cases, WhatsApp may restrict your ability to upgrade or, in some cases, reduce your messaging limit. If your account is flagged/blocked, refer to our article on Understanding Quality Ratings to know what can be done.

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Keywords: Tiers, Upgrade tier, Message limits, Increase message.

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