How to get your Tiers upgraded

You are automatically upgraded to a higher tier based on the volume and quality of the messages you send. Conversely, you can be downgraded if more of your messages are reported by users.

A business’s phone number is upgraded to the next tier if:

• Its quality rating is NOT low
• The cumulative amount of users it sends notifications to adds up to twice its current messaging limit within a 7-day period.

That means to upgrade to the next Tier, within a 7 day window, you need to send messages to twice the number of unique customers as your current Tier limits. For example, if you are on Tier 1 (1k messages in a 24hr rolling window), you need to send template or notification messages to 2000 unique numbers within 7 days (this can also be achieved in 2 days). 

Once this volume has been sent, WhatsApp automatically upgrades your Tier within 48 hours.

The image below shows the fastest a business can upgrade to Tier 3. 

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There is a possibility that WhatsApp may flag your account if a lot of your customers block or report you. If your account is flagged, refer our article on Understanding Quality Ratings to know what can be done.

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