How to Exclude Customers Who Received a Previous Broadcast
Learn how to exclude recipients of a previously sent broadcast from a new broadcast.
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Broadcasts are a great way to share updates, promotions, and product information with your customers. However, there may be situations where you want to send a new broadcast while excluding customers who have already received a previous campaign.
You can easily do this by creating a segment based on broadcast activity and adding it to the Do not send to field when creating your new broadcast.
Before you begin, make sure you know the name of the previously sent broadcast. You will need it while creating the segment.
Step 1: Create a Segment
1. Go to All Features and select Segments.
2. Click on New Segment.
3. Click on Add Criteria, select Broadcast Properties, and then choose the broadcast namethat you want to exclude from the dropdown list.
4. Click on the + icon and configure the criteria as “Sent” “is” “True”.
Pro Tips: You can also create segments based on other broadcast activities, such as Delivered, Read, Responded, Clicked, or Converted, depending on your campaign requirements.
5. Type a name for your segment so you can easily identify and select it while creating future broadcasts.
Adding a description is optional. If you leave it blank, Zoko will automatically generate one when you save the segment.
6. Click on Save Segment. Once saved, you'll be able to see the total number of recipients included in the segment.
Step 2: Exclude Recipients in your New Broadcast
1. Go back to the Broadcast section, create a new broadcast, select the broadcast type, and click Next.
2. Under the Do not send to field, click the + icon, select Segments, search for the segment you created earlier, and select it.
3. In the Send to field, add the recipients for your new broadcast, complete the remaining details, and then send or schedule the broadcast.
That's it! Your new broadcast will be sent only to customers who are not part of the excluded segment, helping you avoid sending duplicate messages.
Keywords: Exclude Recipients, Broadcast, Segments, Send broadcast, Prevent duplicate messages, Duplicate broadcasts
