Smart Broadcast

Support for All New Template Types

Broadcasts now fully support all newly introduced template formats; including carousels, copy code buttons, authentication templates, location messages, phone buttons, and more.

What’s improved? 💡

• Carousel template support
• Phone & authentication buttons
• Copy code functionality
• Richer broadcast experiences

Perfect for:

• Product launches
• Promotional campaigns
• Interactive customer journeys
• Rich commerce broadcasts
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Series Broadcasts 🔁

You can now schedule multiple follow-up broadcasts in a single setup instead of manually creating separate campaigns every time.

What’s improved? 💡

• Automated follow-up sequences
• Scheduled multi-step campaigns
• Reduced manual campaign setup
• Better customer re-engagement

Perfect for:

• Flash sales
• Launch campaigns
• Webinar reminders
• Win-back campaigns

Pro tip: Most WhatsApp conversions happen after the second or third customer touchpoint.
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Paste Phone Numbers Directly

You no longer need to prepare and upload files for quick campaigns. Phone numbers can now be pasted directly into the Broadcast module.

What’s improved? 💡

• Faster campaign setup
• No file imports required
• Reduced formatting errors
• Easier quick sends

Perfect for:

• Reactive campaigns
• Event promotions
• Sales teams
• Quick outreach campaigns
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Auto-Fill Spreadsheet Cells ⚡

If the same value applies across multiple rows, Zoko can now automatically fill the remaining cells for you.

What’s improved? 💡

• Faster spreadsheet setup
• Reduced repetitive work
• Better workflow efficiency
• Cleaner data handling

Perfect for:

• Personalized campaigns
• Bulk contact uploads
• Repetitive campaign fields
• High-volume broadcasts

Pro tip: Auto-fill significantly speeds up campaign preparation during large sales periods.
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Test Broadcast Before Sending

You can now test any broadcast or broadcast series on your own number before sending it to customers.

What’s improved? 💡

• Preview customer experience
• Verify merge variables
• Catch formatting mistakes early
• Better campaign QA

Perfect for:

• Marketing approvals
• QA workflows
• Large-scale campaigns
• Team reviews

Pro tip: Always test carousel and variable-based broadcasts before sending them to large audiences.

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Smart Templates

Up to 10 Buttons Per Template 🚀

Templates now support up to 10 buttons instead of just 3 — giving brands significantly more flexibility inside a single WhatsApp message. Previously, businesses often had to split actions across multiple templates or chatbot flows. Now, customers can take multiple actions directly from one message itself.

What’s improved? 💡

• Support for up to 10 buttons
• Up to 10 quick reply buttons
• More customer actions in a single template

Perfect for:

• Product menus
• Customer support journeys
• Multi-category navigation
• Lead qualification flows

Pro tip: Use quick reply buttons to reduce customer typing and improve response rates.
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Up to 2 URL Buttons 🔗

Templates can now include two separate URL buttons instead of just one. This gives marketers the flexibility to drive customers toward different actions without forcing them into a single CTA path.

What’s improved? 💡

• Two clickable links in one template
• Better CTA flexibility
• More campaign routing options

Perfect for:

• “Shop Now” + “Learn More”
• Product page + Lookbook flows
• Checkout + Support combinations
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Phone Call Buttons 📞

Customers can now directly call your team from a WhatsApp template using a single tap. This creates a much faster path from customer intent to conversation.

What’s improved? 💡

• One-tap phone calling
• Faster customer connection
• Better high-intent conversion journeys

Perfect for:

• Luxury brands
• High-ticket sales
• Consultation-based businesses
• B2B teams

Pro tip: Phone buttons work especially well in abandoned cart and inquiry follow-up campaigns.
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Copy Code Buttons

Discount and coupon codes can now be copied instantly with a single tap inside WhatsApp, making redemption significantly easier for customers.

What’s improved? 💡

• One-tap coupon copying
• Faster redemption experience
• Reduced manual copy errors

Perfect for:

• Sale campaigns
• Discount broadcasts
• Cart recovery journeys

Pro tip: Short coupon codes usually perform better on mobile devices.
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Copy Code With Expiry Timer ⏳

Templates now support Copy Code buttons with visible countdown timers to create urgency directly inside the message.

What’s improved? 💡

• Visible expiry countdown
• Better urgency-driven campaigns
• Higher conversion pressure

Perfect for:

• Flash sales
• Limited-time launches
• BFCM campaigns
• Last-chance offers

Pro tip: Countdown timers are highly effective during the final hours of a campaign.
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Authentication Templates 🔐

Authentication templates can now be used to deliver OTPs, verification codes, and login authentication messages directly through WhatsApp instead of relying only on SMS.

What’s improved? 💡

• Deliver OTPs on WhatsApp
• Faster verification experience
• Reduced SMS dependency

Perfect for:

• SaaS platforms
• Fintech brands
• Login workflows
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Image Carousel Templates 🛍️

Templates now support image carousels with up to 10 product cards inside a single WhatsApp message. Each card can include its own CTA button, making broadcasts feel more like a mini storefront experience.

What’s improved? 💡

• Multiple products in one message
• Individual CTA per card
• Richer browsing experience
• Better product discovery

Perfect for:

• New collection launches
• Bestseller showcases
• Seasonal campaigns
• Multi-product promotions

Pro tip: Put your highest-converting or most visually attractive product as the first card to improve engagement.
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Video Carousel Templates 🎥

Video carousel templates allow brands to showcase products using short-form videos directly inside WhatsApp, creating a much richer shopping experience compared to static images.

What’s improved? 💡

• Video-based carousel support
• Better product storytelling
• Higher engagement formats
• Richer campaign experiences

Perfect for:

• Fashion brands
• Beauty launches
• Product demos
• Lifestyle campaigns

Pro tip: Short vertical videos generally perform best inside WhatsApp conversations.
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Location Message Templates 📍

Share store or branch locations directly inside WhatsApp.

What’s improved? 💡

• Native WhatsApp map format
• Easier store discovery
• Faster customer navigation

Perfect for:

• Retail stores
• Restaurants
• Service businesses
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Edit Approved Templates ✏️

Previously, even a small typo or CTA update required creating an entirely new template and waiting for Meta approval again. Approved templates can now be edited directly.

What’s improved? 💡

• Fix mistakes faster
• No need to recreate templates
• Faster campaign updates

Perfect for:

• Fast-moving teams
• Frequent launches
• Seasonal campaigns
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Template Ideas Library 💡

The new Template Ideas library gives businesses ready-made starting points for common campaign and messaging use cases.

What’s improved? 💡

• Faster campaign setup
• Ready-made inspiration
• Reduced blank-page problem

Perfect for:

• New marketers
• Busy teams
• Faster execution

Pro tip: Start with a proven template structure and customize the messaging for your audience instead of building from scratch every time.
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AI-Generated Template Names & Types 🤖

Zoko can now automatically generate template names and assign the correct template category while creating templates.

What’s improved? 💡

• Faster template creation
• Better organization
• Reduced setup effort

Perfect for:

• High-volume campaign teams
• Agencies
• Scaling operations
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Full-Text Template Search 🔍

You can now search templates using names, content, keywords, and text directly from inside the Templates page.

What’s improved? 💡

• Faster template discovery
• Better search experience
• Easier large-scale management

Perfect for:

• Enterprise teams
• Large template collections
• Multi-brand operations

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ROI Analytics Dashboard

The new ROI Analytics Dashboard gives you a complete view of the revenue WhatsApp is generating for your business. Instead of manually pulling data from different reports, you can now see WhatsApp-attributed revenue, return on spend, channel performance, agent performance, and order-level revenue attribution from a single screen.

What’s improved? 💡

• Total WhatsApp revenue tracking
• Return on Spend (ROS) reporting
• Revenue breakdown by Broadcasts, Flows, Chat Sales, and AI Assistants
• Dual-currency reporting
• Downloadable order-level revenue logs
• Direct spend and revenue comparison

Perfect for:

• Marketing teams measuring campaign ROI
• Sales managers tracking agent performance
• Finance teams validating revenue attribution
• Agencies reporting results to clients

Refer to this article to learn more about Analytics.

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WhatsApp Groups

WhatsApp Groups are now supported directly inside Zoko. Previously, businesses could only communicate through 1:1 conversations or broadcasts. With WhatsApp opening Groups to the Business API, brands can now create, manage, and engage communities directly from the Zoko dashboard.

What’s improved? 💡

• Native WhatsApp Group support
• Create and manage Groups from Zoko
• Engage customers in many-to-many conversations
• Build communities around your brand
• Drive engagement beyond broadcasts

Perfect for:

• VIP customer communities
• Product launch groups
• Coaching and education cohorts
• Fan and supporter communities
• Live shopping experiences

Pro tip: Use Groups to give your most loyal customers early access to launches, exclusive updates, and community-driven experiences.

Refer to this article on How to create a Group.

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