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What are the character limits with Media Message Templates?

Learn what are the character limits with templates.

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Most of the templates are getting rejected because the characters exceed the actual character limits.

These are the character limits applied to message templates:


·        Caption is limited to 256 characters, text is limited to 60 characters.


·        For media message templates, these cannot exceed 1024 characters, while standard templates are limited to 4096 characters.

·        When requesting the template the body is restricted to 1024 characters (parameters {{n}} count as 1 character).


·        Limited to 60 characters Buttons 

·        Caption is limited to 20 characters, while payload for the quick replies is 256 characters.

What are the character limits with Media Message Templates?

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