How to Set up the Abandoned Cart
Learn how to set up the abandoned cart flow.
Research has shown that up to 70% of customers abandon their carts and hence it is very important for an online retailer to recover this lost opportunity. Our smartly created Abandoned Cart flow helps in recovering 1 out of 4 carts. In this article you will learn more about this flow.
We have 3 types of abandoned cart flow:
1. Abandoned Cart flow with 1 message
2. Abandoned Cart flow with 2 messages sent sequentially based on a defined delay time
3. Abandoned Cart flow with 3 messages sent sequentially based on a defined delay time before each message.
In this article, we will look at the Abandoned Cart flow with 3 messages. The article has been divided into 4 parts:
1. Understanding the structure of the flow.
2. Enabling the default version of the flow.
3. Customising the flow to meet your needs.
4. Understanding the Analytics of Abandoned Flow.
1. UNDERSTANDING THE STRUCTURE OF THE FLOW
As shown in the diagram above, the abandoned cart is triggered once a customer abandons a cart and the exit condition is set as “cart converted”, i.e. the flow is considered complete once the customer checks out the specific cart for which the flow is triggered. This flow is structured as follows:
(i) A The first template message is sent to the customer after the defined delay time from the entry trigger. Note that, delay time delays the next step in the flow.
(ii) If the customer does not check out his/her cart, the second template message will be sent after the defined delay time from the 1st message. The delay time ensures that customer gets enough time to check out their cart. Remember, if the customer checks out the cart at this stage, the exit condition would be met and hence the flow would be marked as complete.
(iii) If the customer still does not check out the cart, a third template message would be triggered. Post this the flow is marked as complete irrespective of the cart checkout status.
2. ENABLING THE DEFAULT VERSION OF THE FLOW
To enable the default version of the abandoned cart flow:
1. Go to Flows on the top bar.
2. Click on the New Workflow.
3. Select the Abandoned Cart flow.
4. Click on Enable Flow.
With this, the basic version of the flow has been enabled. You can see the steps and message in this flow by going to Edit Flow on the top. To move around in the canvas, click and drag or zoom in and out.
3. CUSTOMISING THE FLOW
You can also customise various elements of this flow from the Edit Flow section:
1. All time delays can be changed by clicking on the clock icon and setting a time of your choice.
2. You can replace the image in the default templates by deleting the default image in the template and replacing it with a new one.
3. You can completely replace the template messages in all steps with any of your own approved templates of the same type by clicking on the template and then selecting one of the available templates from the list. Once you select the template, you will have to fill in the variables. Refer to our article How to create a template to learn more about creating templates.
Once you are done editing the flow,
1. Click on Save Draft to save the changes.
2. Close the Flow editor from here.
3. Go to Drafts and click on the flow you just saved.
4. Click on Enable and your customised flow is enabled.
5. You can also rename the flow from here. This is especially helpful to differentiate between different versions of the same flow.
4. UNDERSTANDING THE ANALYTICS OF THE REVIEW FLOW
The analytics of the abandoned cart flow gives you a complete report of the recovery of abandoned carts with the following metrics:
- The total amount recovered with this flow.
- The total amount you have spent.
- The ROI for the flow.
- The total number of cart targeted.
- The total number of cart recovered.
You also have the complete list of abandoned carts with their recovery status. Select one or more recovery carts and the export button gets activated for you to export that details.
Similarly, you can enable and modify the Abandoned Cart Flow with 1 and 2 messages also. The only difference in these would be the number of messages being sent to you customer.