How to Set Up Reorder Reminder Flow
Understand the Playbook flow of Reorder Reminder and how to enable it in Zoko Flows.
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Maximizing revenue from existing customers is crucial for business success. An effective approach to achieve this is by implementing a Reorder Reminder Flow. By reminding customers to reorder products or services they have previously purchased, you can increase the value of each transaction and boost your overall revenue. We cover the two parts of the upsell products flow that will help you better understand:
- HOW DOES THIS FLOW WORK
- HOW TO ENABLE THE FLOW
How Does This Flow Work
The Reorder Reminder flow automatically reminds customers to reorder a product after a specified waiting period. It uses conditions to check whether the order contains the product you want to track and whether the order was cancelled before sending the reminder.
Here's how it works:
- The Reorder Reminder Flow is initiated when a new order is created in the Shopify store.
- Condition: The workflow includes a condition that determines if the customer has purchased a specific product. By default, a default product is mentioned in the condition, but you can customize it to match the product you want to track. The condition can be based on the product ID and variant ID.
- Wait: After the condition is met, the workflow waits for a specified time period before proceeding. The default time can be adjusted according to your preference. This allows the customer to have sufficient time to consume their previous purchase before receiving a reorder reminder.
- Fetch Order Details: Once the wait time elapses, the workflow retrieves the order details for the customer. This step captures information about the customer's previous order, including the specific product they purchased.
- Conditions: The workflow checks if the customer's previous order was cancelled. If the order was cancelled, the workflow will not continue, as it focuses on customers who have successfully completed their purchases.
- Branch: The workflow checks the phone numbers available for the customer, including the root phone number, shipping phone number, and billing phone number. It selects the branch where a valid phone number exists, is not null or empty.
- Send Message (Inside Branch): After determining the appropriate phone number, the workflow sends a personalized WhatsApp message to the customer. The message includes a checkout link prefilled with the customer's details, so they can reorder in one click.
How to Enable the Flow
To enable the reorder flow, you need to follow these steps:
1. Go to All Features and click on Zoko Flows.
2. Open the Playbooks tab next to Published and Drafts. Type Reorder in the search box and select reorder reminder flow.
3. Click Use this Playbook to open the flow builder. The flow will open as a draft and won't go live until you click Publish.
4. Click the first Condition node, labelled CONDITION_1, to open its configuration.
The condition is preconfigured to check the product_id of items in the order. By default, it contains a dummy product ID that you should replace with the Shopify product ID you want the flow to track.
To track a different product, replace the existing value with the relevant product ID.
If you also need to check a specific variant, click Add Row and configure the variant_id condition.
Note: The condition is evaluated automatically whenever the flow runs. You only need to configure the product ID to specify which product the flow should track. You can also configure multiple product IDs if you want the flow to match more than one product, provided the condition is set up correctly.
Refer to our articles on how to find your Shopify Variant ID and Product ID for help.
Click Save & close at the bottom-right corner of the condition panel.
6. Click the Wait node and set the duration according to your business needs. For example, you can set the waiting period to 30 days if customers typically need to replenish the product monthly and click on Save & Close.
7. Click Publish in the top-right corner to activate the flow, or click Save in the bottom-right corner to save it as a draft.
That's it!
Keywords: Reorder, Send notifications, Flow, Products reminder, FlowHippo.
