Understanding Analytics

This article helps you understand the various reports and metrics available to you under Analytics.

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To Find the Analytics:

1. Go to the Analytics section to find everything in one place (Revenue insights, Revenue logs, Overview, Chat reports and Agent reports).

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How is ROI Calculated?

If you're investing in Zoko (WhatsApp marketing), the question you really care about is:

"Am I earning more than I'm spending?"

That's exactly what ROI measures. It shows how much revenue you generated for every dollar you spent on the platform.
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ROI Formula

ROI = (Total Revenue - Platform Investment) ÷ Platform Investment × 100

Total Revenue = All sales attributed to Zoko activities
Platform Investment = Zoko BIll + WhatsApp Bill

A positive Revenue Return means you're generating more revenue than you're spending. The higher the percentage, the better your platform performance.

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Understanding the Four Revenue Drivers

Your WhatsApp Revenue Return comes from four main features working together:
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1. Chat Sales

This is when your team (or you) directly chat with customers on WhatsApp and take orders.

Example: answering a product question and helping the customer place an order.
Impact on Revenue Return: High-value, personalized conversions.

2. Broadcasts

Broadcasts are bulk marketing messages sent to many customers at once, like promotions, restock alerts, or festive offers.

Example: sending "New arrivals just dropped - shop now!" to 10,000 subscribers.
Impact on Revenue Return: Quick spikes in sales from campaigns.

3. Flows

Flows are automated message journeys that run in the background.

Example: abandoned cart reminders, order updates, or order confirmation.
Impact on Revenue Return: Recover lost sales and increase repeat purchases steadily over time.

4. AI Assistants

AI assistants act like smart support agents. They handle FAQs, recommend products, and even close sales.

Example: customer asks "Where's my order?" → AI assistant instantly replies with tracking info.
Impact on Revenue Return: Reduces support costs while driving additional sales.

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Revenue Logs

Keep track of how much revenue each feature contributes. This helps you clearly see the combined impact of all your activities (Chats, Broadcasts, Flows, and AI Assistants).

You can use filters like attribution and month to get a clearer view of your performance.

There are 4 levels of attribution you can set to help you understand exactly where your revenue is coming from:

Attribution 1 - Choose if the order came from Zoko or from a Flow.

Attribution 2 - Choose the platform feature responsible: AI Assistants, Broadcasts, Chat Sales, or Flows.

Attribution 3 - Use this only if you have sent Broadcasts. It helps you track which campaign generated the orders and revenue.

Attribution 4 (Source Name) - See who or what triggered the sale, like Sello Bot, a Flow, or a Team member.

Pro Tip: You can also export your Revenue Logs anytime by clicking on Export.

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‍Keywords: Revenue Return, Zoko Return, Sales, Calculation, Analytics, Platform Performance, ROAS

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