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Understand the Shipping Updates Flow

Understand the Playbook flow of shipping updates and how to enable it in the FlowHippo.

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An efficient shipping update workflow benefits both the customer and the business. From a customer's perspective, timely updates on the status of their order ensure that they stay informed and can plan their schedule accordingly. On the other hand, sending shipping updates as the order is on its way to the customer could reduce the load on your support team by almost 3X by potentially eliminating all “where is my order” queries. Additionally,

→ It provides customers with updated tracking information: Shipping update messages can include the latest tracking information and a link to the shipping carrier's website, which can help customers stay informed about the progress of their package.

→ It helps to reduce confusion: Shipping update messages can help to clarify any confusion the customer may have about the status of their order, such as if there are any delays or issues with the delivery.

→ It builds trust: By sending shipping update messages, ecommerce merchants can demonstrate that they are reliable and trustworthy, which can help to build customer loyalty.

→ It can help to reduce customer service inquiries: Shipping update messages can provide customers with all of the information they need about the status of their order, which can help to reduce the number of customer service inquiries the merchant receives.

→ It can help to improve the customer experience: Shipping update messages can help to make the purchasing process more convenient for customers, which can improve their overall experience with the merchant.


The shipping update flow has two main benefits:

1. Improved Customer Experience

- Provides timely and accurate updates on the status of orders, reducing customer anxiety and improving satisfaction.
- Increases brand loyalty and repeat business.

2. Reduced Customer Service Inquiries

- Free up customer support teams to handle other issues.
- Improves overall operational efficiency and reduces costs.


To enable the shipping updates flow, you need to follow these steps:

1. Log in to your FlowHippo Account.

2. Go to Playbooks, search for "Updates" and click on Shipping Updates.

3. Click "Use this Playbook" to add it to your account.

4. Click "Publish" to make the flow live.

Note: If you wish to customize the flow, click "Edit" to modify it to your needs.

That's it! You've successfully enabled the shipping updates flow.


Once you've enabled the shipping updates flow, it will automatically detect any updates made to the shipping status by you or your third-party delivery partners. Each time there is an update, it will send a message to the customer to keep them informed.

However, some third-party shipping integrations may update the shipping status multiple times, which could trigger multiple messages to the customer. If you've enabled this feature, it's important to observe the frequency of messages for an initial period to ensure that it's acceptable.

Keywords: Shipping Updates, Fulfillment, Shipping id, Send notifications, FlowHippo flows.

Understand the Shipping Updates Flow

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