Zoko Starter Plan Pricing Explained

Starter is Zoko's entry plan: a fixed monthly subscription plus usage fees for what you actually use. It is built for brands starting to sell, market and support customers on WhatsApp. Here is what the plan includes and how its pricing works.

The plan's features include WhatsApp bulk broadcasts, WhatsApp Catalog, a chat widget, customer tags and segments, click-to-WhatsApp ads, auto-distributed chats, quick replies, pop-up campaigns, detailed analytics, and API and webhooks. On Starter, the chat widget, pop-up campaigns and catalog messages carry Zoko branding.

A conversation is a 24-hour session that starts when the first message from your business is delivered. All prices are in USD.
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How Starter pricing works

What you pay on Starter has three parts: a fixed subscription, variable usage fees, and WhatsApp's own charges. Optional add-ons such as Zoko Flows and Zoko AI are charged separately if you choose to use them.

For example, let's say your store has 1,000 conversations in a month, uses fewer than 500 calling minutes, and has not connected Instagram or any add-ons.

Unlike the other plans, Starter does not include a set number of conversations with no markup. Every conversation on Starter has a $0.015 Zoko fee.
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• Subscription: $49.99
• 1,000 conversations: 1,000 × $0.015 = $15.00
• Calling: $0, since you stayed within the included 500 minutes

Your total Zoko cost for the month is $64.99.

WhatsApp's API charges for your messages come on top of this and are based on WhatsApp's published rates. To try your own numbers, use our Bill Estimator.

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