Zoko Plus Plan Pricing Explained

Plus is a fixed monthly subscription that includes 5,000 conversations, 1,000 calling minutes and 5 agents each month, with no markup. You pay usage fees only for what you use beyond those limits. Here is what the plan includes and how its pricing works.

The plan's features include WhatsApp bulk broadcasts, WhatsApp Catalog, a chat widget, customer tags and segments, click-to-WhatsApp ads, auto-distributed chats, quick replies, pop-up campaigns, detailed analytics, and API and webhooks.

A conversation is a 24-hour session that starts when the first message from your business is delivered. All prices are in USD.
‍

How Plus pricing works

What you pay on Plus has three parts: a fixed subscription, variable usage fees, and WhatsApp's own charges. Optional add-ons such as Zoko Flows and Zoko AI are charged separately if you choose to use them.

For example, let's say your store has 6,000 conversations in a month, 6 agents, uses fewer than 1,000 calling minutes, and has not connected Instagram or any add-ons.

Your Plus plan already includes 5,000 conversations, so the first 5,000 conversations have no Zoko markup. You used 1,000 additional conversations, which are charged at $0.00199 each.
‍

• Subscription: $79.99
• 6,000 conversations: 5,000 are included, so the remaining 1,000 conversations cost 1,000 × $0.00199 = $1.99
• 6 agents: 5 agents are included, so 1 additional agent costs $15.00
• Calling: $0, since you stayed within the included 1,000 minutes

Your total Zoko cost for the month is $96.98.

WhatsApp's API charges for your messages come on top of this and are based on WhatsApp's published rates. To try your own numbers, use our bill estimator.

‍