If your WhatsApp message template has been automatically recategorised by WhatsApp, it means Meta believes the template fits better under a different category than the one you originally selected.

Templates can be recategorised in either direction if Meta detects a mismatch between the template content and its intended use case.

If you believe your template is purely transactional and has been incorrectly categorised, you can raise a request with Meta for a manual review.

To do this:

1. Log in to your Meta Business Manager using your Facebook account.

2. Go to All Tools and click on Business Support Home.

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3. Scroll down and select the WhatsApp account for which you want to raise the request.

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4. Click on Template Category Updates.

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5. Select the template you want to review and click See details to understand why it was recategorised.

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6. Select the template and click Request Review.

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Keywords: Template recategorisation, template category changed, Whatsapp template category change, Utility template, Marketing template.

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