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Recommended Aspect Ratio for Images in Whatsapp Messages

We explore the significance of image size and aspect ratio when sending images via WhatsApp for business conversations.

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The importance of image size / aspect ratio for images in WhatsApp messages cannot be overstated, especially when it comes to businesses using WhatsApp. It's crucial to ensure that images are optimized accurately before sending to avoid strange cropping and unwanted zooming. This minor ignorance can make it difficult for recipients to fully understand the message being conveyed, which can result in missed opportunities for businesses, as customers may not engage with or respond to messages that are unclear or difficult to view.

The recommended aspect ratio is 1.91:1 for uploading an image on the Whatsapp template for optimal resolution, by following image size businesses can ensure that their images are displayed correctly and their messages are effectively communicated to their customers, ultimately leading to a more positive and engaging customer experience.

The recommended aspect ratio is 1.91:1 for uploading an image on the Whatsapp template for optimal resolution. If you don’t use this ratio, the image of the WhatsApp template might show with strange cropping, zooming on WhatsApp.

The recommended aspect ratio for Whatsapp templates is 1.91:1

Image Sample of Aspect ratio 1.91:1
Image Sample of Aspect ratio 1.91:1

Appearance of image in

Check out the first image used in a webwhatsapp conversation using a laptop at the recommended aspect ratio of 1.91:1 versus the second image at an aspect ratio of 1:1. The image content or quality is not compromised for the first image send at 1.91:1 aspect ratio, no cropping or zooming happened to that image, but the second image with 1:1 aspect ratio has been zoomed in and 2 out of 4 persons in the image has been cropped out.

This comparison of the recommended aspect ratio of 1.91:1 is only shown with 1:1 (square), but even with 16:9 (landscape) and the famous 4:3 (standard) aspect ratio there are issues when send in WhatsApp chats.

You can also use services like FixThePhoto to create professional quality images by using their post production services

Here is a sample image link in that aspect ratio that you can download and re-use.

Learn more about Aspect ratios:

Learn more about Media sizes support on Whatsapp template.

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