WhatsApp provides a 24-hour customer service window during which you can exchange any number of free-flowing messages with the customer. This 24-hour window is calculated from the time your customer last messaged you. Beyond the 24hours, you can only send template messages to the customer. The 24-hour window will open up again ONLY once the customer responds to you. Till the customer responds, you can only send template messages.

Here’s an article on Templates that can help rekindle chats after the 24hour window.

Here is how you can send the standard template message to your customer if the 24-hour window is closed in chat

To do this: 

1. Click on Click to send Template message button.

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2. Search for or select the approved template you want to send. In our case, we select Hello {{1}}.

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3. You can type the message in the variable {{1}} and hit the Send button.

Once the customer responds to your message, the 24-hour customer service window reopens and remains active for another 24 hours.

‍Note: This is a WhatsApp policy, and Zoko has no control over it.

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Keyword: 24 hours window expired, Session message, template message

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