What are the character limits with Media Message Templates?
These are the character limits applied to message templates:
Header
· For media message templates, these cannot exceed 1024 characters, while standard templates are limited to 4096 characters.
· When requesting the template the body is restricted to 1024 characters (parameters {{n}} count as 1 character).
Body
· For media message templates, these cannot exceed 1024 characters, while standard templates are limited to 4096 characters.
· When requesting the template the body is restricted to 1024 characters (parameters {{n}} count as 1 character).
Footer
· Limited to 60 characters Buttons
· Caption is limited to 20 characters, while payload for the quick replies is 256 characters.