When Shopify introduced an app store for their platform in 2018, it opened a world of opportunity for sellers to take their marketing and sales to new levels.
But since then, the Shopify app store has amassed over 7000 apps, making it a challenge to find the right marketing tools at a good price. And that’s not including the integration options with third-party services.
So in this article, we’ll cover:
Let’s get to it!
When it comes to the right marketing tools, there are a few key things to look out for, mainly:
Of course, price also plays a factor. However, marketing is all about investing money to generate more money. If the tool has everything you need and more to drive sales, it’s up to you to decide whether the price tag is worth it at your stage in the business.
Now let’s take a look at the right apps and tools to up your Shopify marketing.
WhatsApp API, also known as the WhatsApp Business Platform, gives retailers an impressive range of tools to sell to their audience through WhatsApp.
If you’re not already using WhatsApp alongside your Shopify store, now is the best time to reconsider.
Once customers place an order, you can send automated messages like order, shipping, and confirmation updates, plus more to provide a great customer experience.
When it comes to analytics, the Zoko Broadcasting feature includes real-time insights and conversion tracking for each broadcast to help you know:
Broadcasts also include financial metrics such as estimated revenue, estimated max cost, and minimum ROI. With Zoko, data is real-time and can change with every page refresh.
Through Zoko’s Broadcasting feature, the Born Primitive company was able to drive sales and boost traffic by up to 20%.
Click here to learn more about how Zoko can transform your Shopify eCommerce business!
Even for established eCommerce stores, email marketing can seem like a daunting task. But despite inaccurate claims on its effectiveness, it is by far one of the most crucial marketing channels you need to jump on if you haven’t already.
Plus, email marketing can result in a return of up to $38 for every $1 spent. That’s a potential 3800% return on your investment, putting email marketing as one of the best and most effective ways to expand your brand.
Omnisend is an email marketing platform built around eCommerce. It offers a range of useful tools such as:
What makes Omnisend stand out is its focus on eCommerce and its unique range of gift card features like a “wheel of fortune” sign-up form.
Another highlight is their free plan that allows you to contact up to 250 customers per month and includes unlimited subscribers.
Whether you’d like to offer a 15% discount to first-time buyers or get people to sign up with their emails, lead capture tools are what you need.
If you’re not actively performing lead capture and converting visitors into paying customers, you’re leaving a lot of potential revenue on the table.
Justuno is a conversion rate optimization (CRO) and lead capture tool that helps sellers optimize their landing pages with lead capture features, perform A/B testing, and drive engagement.
It’s an AI-powered app that comes with a range of tools, including:
Justuno offers different plans for SMEs based on monthly visitors to premium plans more suitable for bigger Shopify stores.
Unbounce is a robust machine-learning tool that helps shop owners optimize their landing pages and increase conversions. Over the years their platform has evolved to accommodate landing page trends and includes a wide range of conversion tools such as:
In addition to its landing page editor, the platform also offers advanced ‘Smart’ features that allow users to perform A/B tests and gather valuable insights about their visitor traffic.
It is a little on the pricey side but if analytics and CRO are high on your priority list, then it’s definitely worth giving it a try.
Upselling is a key part of increasing your revenue and average order value (AOV). Many stores have complicated upselling methods that make it difficult for customers to add additional items.
Candy Rack is a Shopify app that makes upselling and cross-selling easy with a click of a button, with features like:
Candy Rack can also be integrated with other apps, making it one of the best upselling and cross-selling apps on the market.
Code Black Belt’s ‘Frequently Bought Together’ Shopify app mimics Amazon’s ‘Frequently Bought Together’ cross-selling feature. In fact, this cross-selling feature is so powerful that it alone accounts for around 35% of Amazon’s yearly revenue.
Highlights of this app are:
Upselling and cross-selling are two excellent ways to maximize purchases on your site and drive revenue, and a ‘Frequently Bought Together’ feature could be exactly what your store needs.
Search Engine Optimization (SEO) is a long-term marketing strategy that should be running alongside your other direct ad campaigns. If your organic traffic can outgrow your paid traffic channels, you’ll be able to drive sales on autopilot without spending a dime on ads.
Here are some quick SEO recommendations for your Shopify store:
A Shopify SEO app that helps users:
Ubersuggest is a powerful free keyword research tool that offers:
Images make up the bulk of online retail stores, and if they’re not optimized, they can affect your overall page speed and ultimately, your sales.
It’s reported that 79% of customers “dissatisfied” with a site’s performance are less likely to go back and buy again, which is where this image optimization tool comes in handy.
A reward or point-based customer loyalty program is a great retention strategy that builds your brand, creates a loyal customer base, and increases overall revenue.
Popular health authority Dr. Axe was able to increase the average order value (AOV) on his eCommerce site by 36% with his loyalty program.
If you're looking for an easy way to streamline your loyalty program, LoyaltyLion is one of the best platforms around, with robust features that include:
LoyaltyLion is used by thousands of eCommerce stores and boasts a $15 return to sellers for every $1 spent on its platform.
With so many apps and tools out there, it’s easy to get caught up in analysis paralysis. But a few key things to remember regarding marketing tools for your Shopify store are: