About 1 Hair Stop
1 Hair Stop was founded in 2019 by Richa and Raina with one mission: help women feel confident again through affordable, high-quality human hair extensions. It started as an Instagram community and has grown into a leading name in the category.
The challenge
Around 70% of online shopping carts are abandoned, and in luxury beauty the number runs even higher. For a fast-growing brand like 1 Hair Stop, every abandoned cart was revenue left on the table. Email and SMS, with open rates that can dip below 5%, were not bringing those shoppers back.
How Zoko helped
1 Hair Stop switched on Zoko's abandoned cart recovery flow. When a shopper leaves without paying, Zoko automatically sends a series of three personalised WhatsApp messages that gently nudge them back to checkout. Because WhatsApp messages are opened around 95% of the time, the reminders actually get seen.
As a rapidly growing hair extension brand, every abandoned cart represents lost revenue. Zoko's abandoned cart recovery feature, integrated with WhatsApp, allowed us to re-engage potential customers effectively. The results speak for themselves: $57K recovered in 90 days.
Raina Grover, Co-founder, 1 Hair Stop
The results
- $57K in revenue recovered from 564 abandoned carts in 90 days
- 18% of abandoned carts converted back into orders
- Fully automated, with no extra work for the team
