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Zoko vs. WATI

WATI is a general-purpose WhatsApp tool where Shopify is a bolt-on. Zoko is built for Shopify from the ground up - your store wired in on every plan, AI included, and Meta's rates with zero markup.

Shopify App Store Rating

Zoko

4.9

★★★★★

381 reviews

WATI

3.7

★★★★☆

112 reviews

3,000+ Shopify brands run on ZokoOfficial Meta Business Partner

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Zoko leads in 6 of 6 categories - see where below.

What you getWith ZokoWith WATI

Fair is fair

WATI is a solid choice if you're not building on Shopify

WATI is a capable, general-purpose WhatsApp platform, and if your business doesn't run on Shopify - or WhatsApp is just a support channel rather than a revenue channel - it does the job well across many industries. But if you're a Shopify brand trying to turn WhatsApp into real revenue, Shopify is a bolt-on there, not the foundation: your store data, segments and flows all have to be built by hand, serious features are metered add-ons, and the message markup grows with every campaign you send.

See it on your own store

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