About Born Primitive
Founded in 2014 in Virginia Beach, Virginia, athletic wear brand Born Primitive is inspired by athleticism and patriotism.
Owned and operated by an active-duty military family, Born Primitive apparel is designed to perform for athletes of all sizes and skill levels - particularly at those critical moments that determine whether battles are won or lost.
All Born Primitive products are developed and tested by athletes to ensure they deliver the highest quality, comfort and functionality available.
The problem with marketing by email
With so many ways for businesses to contact their customers, communicating with customers should be easier now than ever before. However, as Born Primitive knows too well, ensuring messages reach their intended recipients is tougher than ever before.
Like many e-commerce businesses, Born Primitive understands the power of incentivising visits to the website. The business promoted upcoming sales and offers through e-mailers. This medium, however, wasn’t generating the results the business needed to succeed.
With just 1 in 20 emails being opened, the team at Born Primitive recognised a need for a more efficient marketing channel.
How the Zoko Broadcasting feature generated almost instant response
When Born Primitive began using Zoko’s broadcasting tool, its team realised the benefits of WhatsApp as a channel for its marketing communications.
Because WhatsApp is so familiar to its customers, messaging via the platform is quick, easy and - above all else - efficient.
Zoko overcomes the messaging limitations associated with WhatsApp and WhatsApp business, such as the inability to message customers who do not have the brand’s number saved in their phones.
Messaging via Zoko delivers “almost instant” results for the Born Primitive. Unlike emails, which can be overlooked or caught in filters, the Born Primitive’s messages typically achieve an impressive 95 per cent opening rate.
WhatsApp’s high level of engagement and familiarity with users is a powerful combination. When promotions and offers come through, customers are inspired to take action.
For Born Primitive, sending a broadcast via Zoko typically results in a 20 per cent increase in web traffic.
Why should e-commerce brands bulkbroadcast via WhatsApp
Emails? Social media? Direct Mail? There are many ways to reach customers. However, as businesses like Born Primitive know, some communication mechanisms deliver better value than others.
SMS offers an opportunity - but it can come at a heavy price. That’s why businesses looking to communicate directly and cost-effectively with their customers are choosing WhatsApp.
Free-to-use, the platform is used regularly by 1 billion users around the world. But, best of all, it offers impressive opening and engagement rates.
For marketers wanting to keep customers aware of their brand’s latest offerings, sales and promotions, WhatsApp offers an unmissable opportunity: communicating with customers on a platform that they’re already using.
While businesses can communicate with customers in bulk via WhatsApp and WhatsApp Business, there are limitations to what’s possible. That’s why Zoko developed its broadcasting feature that allows messaging any customer number.
To discover how Zoko’s Broadcasting feature can help you drive sales, boost traffic and much more, visit: Zoko Broadcast
