About Preggy Plus
Preggy Plus began life as a simple Facebook page offering a few items to families in Trinidad & Tobago. Over the years, this business has grown into a popular, online storefront catering to the needs of new and expectant mothers, as well as their families.
Preggy Plus strives to provide its customers with the best products - at the best prices - supported by best service. Its goal is to establish itself as the one-stop solution for all of its customer’ needs - from pregnancy to beyond.
The problem with abandoned carts
While the team at Preggy Plus was able to drive a lot of traffic to their websites, as many as 60 percent of visitors were abandoning their shopping carts before checking out.
Looking for a solution, the team quickly realised they were not alone. Research from the Baymard Institute demonstrates that, on average, 70% of online shopping carts are abandoned.
Preggy Plus recognized the opportunity these abandoned carts have to offer. They’re the lowest hanging fruit, with each representing a customer with intent to buy. Preggy Plus needed a way to convert these would-be customers into orders.
How Zoko’s Abandoned Cart Flow helped
Converting those abandoned carts into sales is possible for Preggy Plus since they unlocked the capabilities of Zoko’s Abandoned Cart Flow.
Now when Preggy Plus web visitors abandon their carts, Abandoned Cart Flow automatically triggers a series of WhatsApp messages to encourage customers to complete their purchases.
Aware of the risk of irritating shoppers, Preggy Plus smartly customised the content and timing of messages to avoid this while motivating shoppers to act with urgency.
The second message, for example, included a coupon code. The result? An impressive conversion rate of 30%. For the third message, Preggy Plus’ team smartly included an expiry time.
Zoko’s Abandoned Cart Flow tool has helped Preggy Plus effectively address the issue of abandoned carts: converting 25% of them into sales.
Why should brands address abandoned shopping carts via WhatsApp
Abandoned shopping carts represent the lowest hanging fruit for businesses looking to prosper.
With as many as 7 in 10 carts abandoned within any online store, it’s important to remember that these are customers who were intending to buy and probably still are.
Many brands try to convert these to sales via SMS and email, however, the very low open rates offered by these channels (<5%) limits the extent of their success.
WhatsApp, on the other hand, has an impressive open rate of 95% - making it the ideal vehicle for abandoned cart recovery.
Typically, brands working with Zoko recover one in every four carts. This one feature alone allows Zoko brands to generate more than $5,000 more every week.
To discover how Zoko’s Abandoned Cart Flow feature can help you increase conversions, visit: Zoko Abandoned Cart Flow.