About Velvet Box
Founded in 2017, Velvet Box by Shweta is a Bareilly-based jewellery and accessories brand known for ethical production. Its designs blend traditional Indian craftsmanship with contemporary urban style, making luxury feel attainable.
The challenge
A quarter of Velvet Box's cash on delivery orders were being returned. That meant high return to origin costs, delayed payments and pressure on profitability and cash flow.
How Zoko helped
Velvet Box set up an automated COD to prepaid flow with Zoko. As soon as a customer places a COD order, they receive a personalised WhatsApp message offering a 5 to 10% discount to pay upfront. If they accept, they go to a secure payment page, and once payment is confirmed the order is marked as prepaid in the backend. Discounts are configured in Zoko's workflow builder, with bigger incentives on higher cart values.
Before we started using Zoko, managing COD orders was a challenge. We had a high return rate, and many orders were being canceled or not followed through. But after implementing Zoko's WhatsApp COD to prepaid feature, everything changed. Every time a COD order is placed, our customers get a simple WhatsApp message offering them a 5-10% discount if they prepay. It's quick and convenient for them, and the results have been impressive. In just a few months, we saw a 15% reduction in returns and a noticeable improvement in customer satisfaction.
Tushar Chhabra, Marketing Lead, Velvet Box
The results
- 15% fewer returns within three months as more customers switched to prepaid
- 25% improvement in cash flow from faster payments
- Better customer satisfaction and lower logistics costs
