About Farmorg Foods
In 2021, Sai Vardhan left his corporate job in Bengaluru and returned to his family's village in Andhra Pradesh. With just ₹5,000 and deep agricultural know-how, he launched Farmorg Foods to bring authentic, organic Andhra-style foods to health-conscious customers, starting with mangoes. The brand now ships across India and to the USA and UK.
The challenge
As a small team, Farmorg Foods wanted to sell on WhatsApp, but only if it could run largely on automation. The team could not afford to add hours of manual chat work to an already busy day.
How Zoko helped
Farmorg Foods set up Zoko's AI order-taking assistant, which works like a personal shopper inside WhatsApp. It answers product questions, helps customers choose items from the catalog and add them to a cart, collects shipping and billing addresses, shows delivery options and charges, and sends a payment link to complete the order.
We are a small team with many tasks to run our food business every day. When we considered using WhatsApp, we wanted to do so without requiring additional hours from our team. Zoko's Order taking bot helped us meet this challenge by managing customer orders from product selection to final payment. Setting this up was very easy, and the support from the Zoko team helped us increase revenue, reduce labor costs, and offer a great shopping experience on WhatsApp.
Sai Vardhan Pamarthi, Managing Director, Farmorg Foods
The results
- ₹105K in additional revenue in three months
- 305 sales conversations handled with no human involvement
- 33 hours of agent time and ₹10,000 in labour costs saved
