About Zillionaire
During the 2020 lockdown, two 16-year-old friends, Aditya and Raghav, fell for the bold jewellery worn by hip-hop artists but could not find anything affordable and well made. So they built Zillionaire, a direct-to-consumer brand of modern bling jewellery made in Jaipur, now worn by celebrities including Ranveer Singh, Karan Johar, Ananya Panday and Janhvi Kapoor.
The challenge
Zillionaire had strong, relevant traffic to its online store, but no way to reach most of those visitors again once they left. The team wanted to capture visitors' WhatsApp numbers so it could retarget them directly.
How Zoko helped
Zillionaire ran Zoko WhatsApp pop-up campaigns aimed at specific groups, such as casual browsers, shoppers who abandoned their carts and returning customers. The pop-ups offered incentives in exchange for a WhatsApp number, and Zoko verified each number by sending a message. Research by Zoko across 50 brands and 16 million pop-ups found that pop-ups asking for WhatsApp numbers convert at 3.63%.
As a Shopify brand, we were looking for a more effective way to build our remarketing list compared to traditional email popups. Zoko's WhatsApp popup solution has been a revelation. With a conversion rate of 3.63%, we were able to capture over 30,000 unique phone numbers from our website visitors. The visual appeal of the popups and the ability to offer incentives helped us engage customers at different stages of the buyer journey. Integrating Zoko was straightforward, and the impact on our ability to remarket and drive sales has been tremendous.
Pragya Sopra, Marketing Manager, Zillionaire
The results
- Around 30,000 unique WhatsApp numbers collected
- A 3.63% pop-up conversion rate
- A highly targeted audience to nurture and remarket to on WhatsApp
