Flexnest is an Indian business on a mission to make at-home workouts engaging and convenient.
Flexnest wants to do more than make every fitness experience more seamless by completely re-inventing what at-home workouts can be. Combining technology, content and best-in-class instructors, Flexnest empowers its community through fitness.
Flexnest follows a direct-to-consumer approach to deliver its customers access to the best fitness standards available.
The problem with abandoned carts
Despite operating in a competitive sector, Flexnest enjoyed high levels of web traffic to its websites. Once visitors arrived, however, the business’ team identified an issue: up to 60% of prospective customers abandoned their carts without checking out.
Flexnest was not the first (nor the last) team to face this challenge. Research indicates that - on average - as many as 70 out of 100 carts are abandoned in this way.
While each of these abandoned carts represents a customer intending to buy, Flexnest needed a way of reaching them.
How Zoko’s Abandoned Cart Flow helped
Since Flexnest began using Zoko’s Abandoned Cart Flow, reaching this audience of would-be customers and converting their abandoned carts into revenue is now a possibility.
Introducing the Abandoned Cart Flow tool means that when visitors to the website abandon their carts, a series of three WhatsApp messages - designed to encourage customers to complete their purchase - is triggered automatically.
Irrelevant or repetitive messaging can be irritating to shoppers. That’s why Flexnest carefully considered the content and timing of the messages. Taking advantage of customisation features allowed Flexnest to motivate shoppers appropriately.
Flexnest’s smart messaging approach included a coupon code with the second contact. Impressively, this offered a 40% conversion rate. The third and final message underlined the urgency of taking action by including an expiry time.
Introducing Zoko’s Abandoned Cart Flow tool has allowed Flexnest to respond to the issue of abandoned carts. The result? Converting 1 in 4 into sales.
Why should brands use WhatsApp to recover abandoned shopping carts
For e-commerce businesses, abandoned shopping carts are universal. Up to 70% of shopping carts will be abandoned, so businesses need to work proactively to take advantage of the opportunity they present.
Each cart represents a customer who wanted to purchase and, chances are, they probably will soon.
While SMS and email are relied upon by brands to convert these customers from potential to actual, it’s important to consider their efficacy. Offering very low open rates - sometimes less than 5% - these channels can limit the effects of even the most determined brands.
That’s why brands are choosing WhatsApp. With more than 1 billion users and an opening rate of 95%, the messaging platform offers the best outcomes.
Brands partnering with Zoko typically recover 25% of their abandoned carts. On its own, this feature helps Zoko users boost their sales by more than $1K a week.
To learn how Zoko’s Abandoned Cart Flow feature can help convert abandoned carts into sales, visit: Zoko Abandoned Cart Flow.