Pricing - Fair Use based pricing without markups on Meta rates

ZERO markup on Meta rates

MAX

$399.99

per month

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

1000 free tier conversations**
Unlimited Messages
Broadcasts
WhatsApp Catalog
WhatsApp Chat Widget
Customer Tags
CTWA Ads
Auto Distribute Chats
Quick Replies
Pop Up campaigns
Agent Analytics
API & Webhooks

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email + WhatsApp
Here is a message to help explain the content.

ZERO markup on Meta rates

ELITE

$109.99

per month

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

1000 free tier conversations**
Unlimited Messages
Broadcasts
WhatsApp Catalog
WhatsApp Chat Widget
Customer Tags
CTWA Ads
Auto Distribute Chats
Quick Replies
Pop Up campaigns
Agent Analytics
API & Webhooks

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email + WhatsApp
Here is a message to help explain the content.

ZERO markup on Meta rates

PLUS

$59.99

per month

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

1000 free tier conversations**
Unlimited Messages
Broadcasts
WhatsApp Catalog
WhatsApp Chat Widget
Customer Tags
CTWA Ads
Auto Distribute Chats
Quick Replies
Pop Up campaigns
Agent Analytics
API & Webhooks

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email + WhatsApp
Here is a message to help explain the content.

Additional markup on Meta rates

STARTER

$34.99

per month

+

$0.015

per Conversation*

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

All Features
No Fair Use Limits

Unlimited Agents

Unlimited Messages

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email Only
Here is a message to help explain the content.

**Conversations: Conversations are 24-hour increments, or "sessions", that start whenever the first message from a business is delivered. The first message can be initiated by the business or a business reply within 24 hours of a user message. Each WhatsApp Business Account gets 1,000 free service conversations each month across all of its business phone numbers. This number is refreshed at the beginning of each month, based on WhatsApp Business Account time zone.Marketing, utility and authentication conversations are not part of the free tier.

Fair Use Limits

*Fair Use Limits and Excess Charges

MAX

ELITE

PLUS

$399/mo

$109.99/mo

$59.99/mo

CONVERSATIONS

Fair Use Limit

5 Million/month

100K/month

5000/month

Every Additional 1000 conversations

49 cents

99 cents

$1.99

AGENTS

Fair Use Limit

30 Agents

10 Agents

5 Agents

Every Additional Agent (per month)

$9/agent

$12/agent

$15/agent

TEAM

Fair Use Limit

30 Teams

10 Teams

5 Teams

Additional Teams (per month)

$0.99/team

ROUTING RULES

Fair Use Limit

30 Rules

10 Rules

5 Rules

Additional Rules (per month)

$0.99/rule

SEGMENTS

Fair Use Limit

20 Segments

10 Segments

5 Segments

Additional Segments (per month)

$0.99/segment

ZERO markup on Meta rates

MAX

₹

33,333

per month

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

1000 free tier conversations**
Unlimited Messages
Broadcasts
WhatsApp Catalog
WhatsApp Chat Widget
Customer Tags
CTWA Ads
Auto Distribute Chats
Quick Replies
Pop Up campaigns
Agent Analytics
API & Webhooks

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email + WhatsApp
Here is a message to help explain the content.

ZERO markup on Meta rates

ELITE

₹

9,199

per month

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

1000 free tier conversations**
Unlimited Messages
Broadcasts
WhatsApp Catalog
WhatsApp Chat Widget
Customer Tags
CTWA Ads
Auto Distribute Chats
Quick Replies
Pop Up campaigns
Agent Analytics
API & Webhooks

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email + WhatsApp
Here is a message to help explain the content.

ZERO markup on Meta rates

PLUS

₹

4,999

per month

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

1000 free tier conversations**
Unlimited Messages
Broadcasts
WhatsApp Catalog
WhatsApp Chat Widget
Customer Tags
CTWA Ads
Auto Distribute Chats
Quick Replies
Pop Up campaigns
Agent Analytics
API & Webhooks

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

SUPPORT

Email + WhatsApp
Here is a message to help explain the content.

Additional markup on Meta rates

STARTER

₹

2,999

per month

+

₹

1.25

per Conversation*

CHANNEL CHARGES

WhatsApp - see rate card
Facebook - FREE
Instagram - FREE

FEATURES

All Features
No Fair Use Limits

Unlimited Agents

Unlimited Messages

FREE PREBUILT FLOWS

Abandoned Checkout
Collect Reviews
COD to Prepaid
COD reconfirmation
Marketing Opt Out
Reorder Products
Upsell Products
Order Confirmation
Shipping Confirmation
Order Delivered
Shipping Update
View all free flows

EXTRAS

Shopify Plugin - $4.99/mo
FlowHippo Custom Flows
Premium Apps
All applicable taxes

SUPPORT

Email Only
Here is a message to help explain the content.

Fair Use Limits

*Fair Use Limits and Excess Charges

MAX

ELITE

PLUS

₹33,333/mo

₹9,199/mo

₹4,999/mo

CONVERSATIONS

Fair Use Limit

5 Million/month

100K/month

5000/month

Every Additional 1000 conversations

₹49

₹99

₹199

AGENTS

Fair Use Limit

30 Agents

10 Agents

5 Agents

Every Additional Agent (per month)

₹749/agent

₹999/agent

₹1249/agent

TEAM

Fair Use Limit

30 Teams

10 Teams

5 Teams

Additional Teams (per month)

₹99/team

ROUTING RULES

Fair Use Limit

30 Rules

10 Rules

5 Rules

Additional Rules (per month)

₹99/rule

SEGMENTS

Fair Use Limit

20 Segments

10 Segments

5 Segments

Additional Segments (per month)

₹99/segment

Common Questions

Let's answer some questions you may have.

Do you charge anything for access to WhatsApp Business API?

No. Its absolutely FREE! Zoko does not charge for access to WhatsApp Business API. We will help you apply to WhatsApp, through a Facebook BSP and once you are approved per WhatsApp’s Commerce Policy , then you can integrate your WhatsApp channel into the Zoko platform.

Whats does WhatsApp charge for the API?

WhatsApp’s charges are public and available here. Note that Zoko does NOT charge for access to the WhatsApp API, our charges are solely for the use of our platform and advanced features.

What are conversations?

Conversations are 24-hour increments, or "sessions", that start whenever the first message from a business is delivered. The first message can be initiated by the business or a business reply within 24 hours of a user message. A user is defined as the person or entity with whom the business is messaging.

Are all charges prepaid on Zoko?

Yes. You pay first and use later. You will be charged your Monthly Susbcription fees on the first day of your billing period. You would then need to recharge your account with prepaid credits in order to have any Conversations.

How long are your contracts? Can I change plans?

You can choose to pay by month or by year. You can start/stop or make changes to your plan at any time.

How do upgrades and downgrades work?

You can upgrade and downgrade plans, right inside Zoko. Upgrades are effective immediately. Downgrades are effective from the next billing period.

What discounts are available?

We offer a discounted price for brands that have annual committed messaging volumes of 250K conversations or more per month. Please contact Sales for more information.

What is an Agent?

Once you sign up for a Zoko account, you become the first Agent. You can then add your team members as Agents by inviting them, using their email IDs. Let’s say you have added 100 agents. Your brand can now have 100s ofparallel conversations with customers on a single WhatsApp number.

Does Zoko give me a number or may I set up my own number as my Official WhatsApp number?

Bring your own number. You can give us any valid number (from any country) and we can set it up as your Official WhatsApp API number. We will send a One Time Password (OTP) to verify that you own the number. Remember that once you set up a number on the Official WhatsApp API, you cannot downgrade to a WhatsApp Business Account or regular WhatsApp Account.

What if I want to re-use a number? I already have a WhatsApp number to talk to my customers.

Yes you can re-use a number but you’d need to delete your existing WhatsApp account before we activate it as your Official WhatsApp API number.

Once my number is activated, can I reinstall WhatsApp on my phone?

No. That would be like trying to install WhatsApp on 2 numbers. Once a number is setup on the API, it cannot be used on a phone.

Should I keep my phone always ON, to use Zoko?

No. You will only need the phone to receive the activation OTP. Once you are verified, we don’t need the phone anymore for WhatsApp. You can continue to use it for making regular phone calls, receiving SMS text messages etc. But you can’t use WhatsApp on that phone with that number, again. You will need to use WhatsApp via the Zoko dashboard or the Official WhatsApp API.

Pricing Plans

Fair Use Pricing Planswith no markup on WhatsApp Fees!

MAX

ELITE

PLUS

STARTER

+

$24.99/m*

$54.99/m*

$109.99/m*

$219.99/m*

Fair Use Limits

*Fair Use Limits and Excess Charges

MAX

ELITE

PLUS

$399/mo

$109.99/mo

$59.99/mo

CONVERSATIONS

AGENTS

TEAM

ROUTING RULES

SEGMENTS

MAX

ELITE

PLUS

STARTER

+

$24.99/m*

$54.99/m*

$109.99/m*

$219.99/m*

Fair Use Limits

*Fair Use Limits and Excess Charges

MAX

ELITE

PLUS

₹33,333/mo

₹9,199/mo

₹4,999/mo

CONVERSATIONS

AGENTS

TEAM

ROUTING RULES

SEGMENTS

Better Business on WhatsApp

Innovative companies use Zoko

Common Questions

Let's answer some questions you may have.

Do you charge anything for access to WhatsApp Business API?

Whats does WhatsApp charge for the API?

What are conversations?

Are all charges prepaid on Zoko?

How long are your contracts? Can I change plans?

How do upgrades and downgrades work?

What discounts are available?

What is an Agent?

Does Zoko give me a number or may I set up my own number as my Official WhatsApp number?

What if I want to re-use a number? I already have a WhatsApp number to talk to my customers.

Once my number is activated, can I reinstall WhatsApp on my phone?

Should I keep my phone always ON, to use Zoko?

Fair Use Pricing Plans
with no markup on
WhatsApp Fees!