About Animeal
Goodman Animeal opened in 1989 as Mumbai's first pet medicine store and has grown into India's largest retailer of pet medicines. Its range covers supplements, meals, nutrition-focused snacks and grooming products, making it a one-stop shop for pet parents.
The challenge
One in three of Animeal's WhatsApp chats came from customers asking for advice before buying. With no way to take orders on WhatsApp, the team had to send these shoppers to the website, and many never completed their purchase.
How Zoko helped
Animeal connected its Shopify store to Zoko's WhatsApp catalog. Every product collection synced automatically, so pet parents could browse the latest products inside the chat. Zoko's Razorpay integration let the team send payment links and collect UPI payments without the customer ever leaving WhatsApp.
1 in 3 of our WhatsApp chats consisted of customers seeking pre-purchase guidance. We needed an effective solution to convert these interactions into sales. Zoko's WhatsApp Catalog integration turned out to be our best decision. It allowed us to synchronize all our product collections, enabling pet parents to view our latest products while engaging with us on WhatsApp. It also empowered us to provide custom payment links to finalize sales on WhatsApp.
Vipul Patil, CEO, Animeal
The results
- ₹1 million in revenue in three months from about 1,000 sales conversations
- 30 to 40 of every 100 customers who engage on WhatsApp now place an order
- A conversion rate well ahead of Animeal's email, SMS and website channels
