About Mother Sparsh
Indian healthcare brand Mother Sparsh has built its reputation on the rigorous research and development that allows them to pioneer innovative solutions to everyday problems… naturally.
Launched in 2016 by entrepreneurs Himanshu and Rishu Gandhi, Mother Sparsh is a direct-to-consumer brand (D2C) specialising in products that are kind to babies, and the planet, too.
Always innovating, Mother Sparsh produced India’s first eco-friendly, water-based, biodegradable wet wipes and most recently launched a plant powered range of baby essentials, including laundry detergents, bottle cleansers, baby lotions, baby washes and more.
The problem with email marketing
Sales and offers are a great way to incentivise customers to make purchases. However, as Mother Sparsh recognised, they can only be as effective as the mechanism informing customers that they’re ‘on’.
While Mother Sparsh regularly hosts sales and makes offers available, their medium for keeping customers informed - emails - was letting them down. Low opening rates (less than 5%) meant that most customers were unaware of the deals on offer.
The team at Mother Sparsh needed a more efficient way of marketing messages like these to customers and - ultimately - driving traffic to their website.
How Zoko’s Broadcasting features improved marketing reach
Since Mother Sparsh began using Zoko’s broadcasting feature, communicating with its growing customer base is now much more efficient
The easy-to-use feature allows Mother Sparsh to send messages - in bulk - to customers whenever there is an upcoming offer or event.
Unlike WhatsApp and WhatsApp Business - where broadcasts are only delivered if the customer has saved the brand’s number in their phone - Zoko’s solution allows for messages to be delivered to any customer number.
And, unlike email that can get caught in spam or filters, messages on WhatsApp benefit from an impressively high opening rate: 95%.
Customer engagement on WhatsApp, however, doesn’t stop there. Customers are so familiar and at ease with its features that each Mother Sparsh broadcast via WhatsApp typically increases web traffic by 20%.
Why should brands broadcast on WhatsApp
There are more ways to communicate with customers than perhaps ever before. Yet, as Mother Sparsh realised, there are some that are more efficient than others.
Forget email or social media. When it comes to direct engagement with customers, WhatsApp offers the highest opening rate (95%) around… and its engagement rates are equally impressive, too.
Widely embraced by more than 1 billion users, WhatsApp offers brands an effective way of starting a conversation with its customers on a platform they’re at ease interacting with.
Because of this, WhatsApp offers the perfect solution for keeping customers aware of a brand’s latest products, offers and promotions.
While bulk broadcasting is possible via WhatsApp and WhatsApp Business, it should be noted that this is only possible with customers that have saved your brand’s number within their phone.
Zoko’s broadcasting feature overcomes this issue - enabling brands to message any customer number.
To discover how Zoko’s Broadcasting feature can help you drive sales, boost traffic and much more, visit: Zoko Broadcast