There’s no denying that Whatsapp is a hugely powerful and useful app. 2 billion people around the world use Whatsapp multiple times, every single day, and every day over 65 billion messages are sent. But not every message is a dinner invitation, asking what groceries to buy, or messages between loved ones. More and more businesses are using Whatsapp as a reliable, direct marketing tool that delivers your message straight to the phones of your customers.
The beauty of marketing through Whatsapp is that the vast majority of your potential customers will already be using it. They’ll be contacting friends, family, and their network on a daily basis. That means that a great deal of the initial hard work has already been done for you. You don’t have to spend time and money investing in attempts to increase user adoption. Those potential customers are already on board, and ready to be contacted.
So it’s clear that your customers are already using Whatsapp, all that’s left to do is reach out to them. That is where things get a bit more complicated. With this many potential customers to contact, sending individual messages could quickly become a full-time job and isn’t exactly sustainable over the long term. That is, thankfully, where WhatsApp marketing tools come into play. These tools are perfect for a wide variety of businesses, but tools specifically for eCommerce businesses are a growing trend.
Whatsapp messaging is incredibly low cost and costs minimal amounts of data, many businesses are on a business data plan that offers unlimited data messaging, reducing the costs further still.
The well-known WhatsApp tick system allows you to first see if a message has been delivered, and also the open rate of messages. The best WhatsApp marketing tools will turn these numbers into easily accessible analytical data so that you can track, measure, and analyze your campaigns.
WhatsApp is intuitive and already understood by the vast majority of workplace employees. Seeing as most tools that are available simply build on the already in place WhatsApp technology, it should be very straightforward for them to understand and use.
WhatsApp allows you to quickly and easily share not just texts but images, links, videos, audio, and more. This allows you to engage with users in a variety of different ways quickly and efficiently.
What follows is a list of the best WhatsApp marketing tools on the market that are specifically useful and profitable for eCommerce businesses.
Zoko is your best choice if you want to be able to manage your whole customer base, communication, sales, and marketing through a single system. Everything comes through one single WhatsApp number making the system easily manageable even with bigger teams working on the same project.
The system makes it incredibly simple to assign messages to internal teams with just a few clicks. Let’s say that someone contacts you via WhatsApp looking to return a purchase (a customer support question) their message can then be immediately assigned to your returns agent who can deal with the issue promptly and swiftly, keeping customers happy and reassured.
Now let's imagine that the person who contacted you was interested in making a purchase, WhatsApp via Zoko allows you to put that person in touch with a sales associate instantly, right when the potential customer is at their most engaged.
Customer support is one thing, but imagine your customers being able to purchase your Shopify products through WhatsApp. Thanks to Zoko’s integrated dashboard you’re able to find, share and order products for customers within a few clicks. It’s almost like having a personal shopper assigned for every customer, where your sales team can guide them through each purchase step by step. And if they don’t immediately go on to purchase, you have a reason to follow up.
Zoko makes communication easy at scale thanks to the integrated broadcast feature. Segment your customers into sections such as those who show particular interest in a particular type of your products, create a personalized message, and then broadcast it to them all. With your sales team ready to engage with responses in real-time it means that conversions will begin to fly.
One of the best-underrated features of Zoko is the fact that Zoko is partnered with official providers of the WhatsApp API, meaning that notable companies can apply and become a Verified Green Tick Mark (the WhatsApp equivalent of getting a Blue Tick on Twitter).
Pricing: Zoko starts from only $34.99 a month plus $0.015 per conversation and WhatsApp base charges, scales to the Business plan which is $219.99 a month plus $0.003 per conversation and WhatsApp base charges.
If you’re interested in finding out more about Zoko, and how it can improve your business, sign up for a demo!
Whatso is the WhatsApp marketing tool of more than 40,000 clients from all walks of the business world. Their featured Anti-Blocking technology aims to improve deliverability to any numbers of your choosing (although you have to question if you want to be working with customers who have actively blocked you).
Whatso isn’t just a WhatsApp tool but aims to be a communication tool across platforms, allowing people to connect through SMS and WordPress as well. Their 3 Whatso solutions are powered by a lightweight Chrome extension they are; Desktop WhatsApp Marketing Software, Bulk WhatsApp sending, and WhatsApp link generator. Their business solutions are another version of the marketing software, abandoned cart recovery, and order notifications via WhatsApp.
Pricing: Whatso offers lifetime models and, at the time of writing, the basic plan was $39 annually, but the professional plan was $49 for a lifetime. The 5-in-1 packages with a white label website hosted for you cost $169 for a lifetime package.
One has to assume that WappBlaster picked its name before Cardi B came along, but it maintains its position as a leader in WhatsApp marketing tools. Using their software your business can send unlimited bulk messages to contacts that you have already engaged with or are looking to engage with.
If you’re an international business the multi-language functionality will be incredibly beneficial, as well as the option to support multiple accounts with quick switching between accounts and different campaigns.
Pricing: At the time of writing there was a free trial available but no pricing information available.
A personalized WhatsApp sender that allows you to upload contacts and send in bulk. Mazzapper states that they only run client-side so you don’t need to worry about any of your contact list information being accessed by anyone other than yourself, which is helpful from a privacy point of view.
This outbound marketing method doesn’t offer any analytical tools or follow-up information but is a quick and simple way to get into WhatsApp messaging for business.
Pricing: The one of send service is only $3 a go, whereas an annual option with unlimited use is $49 a year.
RapBooster hosts a number of different impressive features which you’re able to leverage to build your business through WhatsApp. The easy import feature means all you need to do is upload an Excel spreadsheet and your contacts are easily imported.
By customizing your messages with personalization, buttons, images, video, audio, and even pdf files, you’re able to share precisely what the customer is looking for. The Flipy data extractor is a useful prospecting tool that scrapes both emails and numbers from Facebook, LinkedIn, Instagram, Pinterest, and YouTube.
Pricing: No pricing information was available at the time of writing
Using a WhatsApp marketing tool is a surefire way to level up your eCommerce business, especially if you opt for an option that has an integrated CRM. It’s a tool that helps your marketing, your sales, and your customer service team, and drives more sales and engagement at the same time. What’s not to love?