About Dr. Ortho
Dr. Ortho is one of Asia's best-known names in joint care, offering Ayurvedic oils, capsules, sprays and ointments that ease pain and improve comfort. The homegrown Indian brand blends traditional Ayurvedic wisdom with modern needs.
The challenge
Order queries and support requests were growing, but Dr. Ortho's existing channels were underperforming. Newsletter opt-outs were rising and Facebook ads were not driving real engagement. Customers simply lacked a fast, easy way to get in touch and buy.
How Zoko helped
Dr. Ortho added a Zoko WhatsApp chat button to its website and landing pages, so visitors could start a conversation in one click without saving a number. Unlike most live chat tools, every WhatsApp chat comes with the customer's phone number, so no lead is lost. The team also used Zoko chat links in Google Ads and enabled click to WhatsApp directly in Facebook Ads Manager.
Our customers seem really happy with the new WhatsApp chat option. It's so much easier for them to reach us with just one click instead of dealing with emails or phone calls. We've been able to respond to queries 40% faster, and overall customer satisfaction has improved. The direct chat has made a big difference in how we interact with our customers.
Navjyoti Kaur, Marketing Manager, Dr. Ortho
The results
- 30,784 customer conversations started on WhatsApp in a few weeks
- 40% faster responses to customer queries
- Higher overall customer satisfaction
