About Petsy
Petsy is an Indian pet supply store on a mission to help every pet owner become an extraordinary pet parent. It sells high-quality pet food, accessories and products at affordable prices, and builds a community around educating and supporting pet parents.
The challenge
Petsy relied on email marketing to drive sales, but most emails were ignored. Engagement was low and campaigns delivered little. Like many Shopify brands, Petsy also struggled to personalise messages and reach the right customer segments, even though good segmentation can raise customer lifetime value by around 25%.
How Zoko helped
Petsy moved its campaigns to Zoko WhatsApp broadcasts and split customers into segments based on past purchases, such as recent dog food buyers, cat accessory buyers and lapsed customers. Each group received messages relevant to them. Zoko also let the team schedule campaigns in advance and import contact lists in bulk, something the WhatsApp Business app cannot do.
Petsy used WhatsApp for more than promotions. It shared new launches, media mentions, customer testimonials and even interactive quizzes.
The WhatsApp Business App doesn't let you schedule messages, which means you have to send them manually. Zoko made this a lot easier for us. With Zoko, we could schedule our messages in advance and import our contact list smoothly using their bulk sender feature. We could also sort our contacts into different groups based on their interests, location, or purchase history. Thanks to Zoko, we saw a huge boost in engagement and ended up generating almost USD 79,000 from our WhatsApp broadcasts alone.
Bijay Rungta, Campaign Manager, Petsy
The results
- $79,648 in revenue from WhatsApp broadcasts in four months
- 32% increase in conversion rates
- Far higher engagement than the email programme it replaced
