As a business owner, your customers are your top priority.
You want to build good relationships with them and provide quick answers to their questions. But, it's impossible to be on the clock 24/7.
So, what do you do?
We recommend sending automated messages through WhatsApp Business. Automatic replies help you meet customer needs and boost sales — even while you're away from work.
Let's dive deeper into the benefits and talk about how to get started.
WhatsApp Business Interaction
An automated message is a streamlined form of customer communication.
With WhatsApp Business, you can set up messages that deliver automatically — even when your team is unavailable.
That way, when customers ask questions or reach out for support, you can reply without typing out a message in the moment.
How is this possible?
You can automate messages using the WhatsApp Business app and WhatsApp API.
Both of these programs rely on AI for message automation.
Chatbots respond to users and deliver information based on keywords or instructions in the message. With WhatsApp API, you can program bots to:
The result: your customers get instant responses to their questions, and you have more free time in your schedule.
Use WhatsApp automated messages to:
Why use WhatsApp specifically?
Here's the thing — everyone is on WhatsApp.
And that everyone needs the same attention and care all the time.
WhatsApp is the most widely used messaging app, with over 2 billion active users globally.
WhatsApp Users Worldwide
In addition to its regular texting services, it lets businesses automate entire conversations.
WhatsApp helps teams:
Greet new clients or reach out to current customers who've been inactive.
You can program this standard message to:
Away messages let your leads or clients know that you received their message and will get back to them as soon as possible.
You can set away messages for specific times (i.e., when you're on vacation or outside business hours).
WhatsApp Away Message Sample
Save and reuse your most common messages/replies.
Place a designated keyword after "/" to edit several message templates and add them to your chat box.
The WhatsApp Business app lets you set up automatic replies for greetings, away messages, quick replies, and more.
Note: Make sure to click "SAVE" after setting up automated messages.
Sending automated messages through WhatsApp helps you provide excellent customer service at any time of day.
WhatsApp Business is free, popular among users, and easy to use.
But if you need help getting started — or want to take your messaging strategy to the next level — consider using Zoko.
Zoko lets your whole team manage WhatsApp auto-replies from one phone number. We also quickly automate responses/replies for you, and our specialized API saves you time and resources.
Learn more about WhatsApp Business and its automation features here.