Abandoned carts are a common problem in ecommerce.
A buyer will add multiple items to their shopping cart and then close your website without checking out.
That's a lost sale.
In fact, almost 70% of shopping carts are abandoned.
Each abandoned shopping cart represents a customer who wants to buy something.
To avoid losing sales, you have to be proactive and reach out to your customers whenever you can.
It may not be possible to convince all cart abandoners to check out — some customers had no intention of buying at all — but recovering even a few carts may help your business in the long run.
WhatsApp makes cart recovery easy. How?
Let's look at the impact of abandoned carts and see how platforms like WhatsApp can help.
If you don't recover carts, you'll miss out on sales.
7 out of 10 customers abandon carts and buy nothing.
But, recovering an abandoned cart from a preexisting customer has a lower customer acquisition cost (CAC) than acquiring a new customer.
Recovering abandoned carts helps identify issues with CX.
A high cart abandonment rate may indicate checkout procedure or CX problems.
You can improve abandoned cart recovery rates by sending personalized push notifications to customers.
For example, you can:
Retargeting ads helps drive abandoned cart recovery by showing customers the exact products they left behind. This method has high conversion rates — retargeted visitors are 43% more likely to convert.
Even if your customer abandoned their cart, they were still initially interested in the product. You might be able to give them enough reasons to complete their purchase.
One strategy has been to use email to improve cart abandonment rates. However, emails are not as effective as push notifications or retargeted ads.
Your cart recovery requests get lost with email. Your emails often won't even reach your customer's primary inbox. Instead, they'll sit and pile up in the "junk" or "spam" folders. And on the off chance they find the inbox, they still have to compete with the daily influx of other emails your customer receives.
And with very low open rates, email communications limit the impact of even the most established brands.
So, don't rely on email to convert users from prospects to actual buyers.
According to a study by Gartner, the average SMS (Whatsapp) open rate is an impressive 98% compared to a 20% open rate for email campaigns.
The reason is simple: Your WhatsApp customers have already opted to receive messages from you by providing their number and adding your number to their contacts.
That’s why brands are choosing WhatsApp.
With over 2.4 billion unique active users worldwide and a 98% opening rate, WhatsApp offers wide-ranging coverage.
There are many ways to reach customers — emails, text messages, social media platforms, etc.
But businesses know that some forms of communication work better than others. Take Flexnest as an example.
Flexnest wanted to improve fitness experiences by completely re-inventing at-home workouts.
Despite operating in a competitive vertical, Flexnest enjoys high website traffic. However, their business team identified an issue: up to 60% of prospective customers abandoned their carts without checking out.
Flexnest needed a better way to reach and convert these customers.
Flexnest started using Zoko’s Abandoned Cart Flow — a central hub for WhatsApp communication — to reach their target audience of prospective buyers and convert abandoned carts into revenue.
Zoko's Abandoned Cart Flow tool automatically triggers a series of three WhatsApp messages when visitors abandon their carts. These messages are designed to encourage customers to complete their purchases.
Flexnest took advantage of Zoko's Abandoned Cart Flow tool to customize message content and timing to make sure they were reaching customers at the right time with the right message.
Flexnest's smart messaging approach looks like this:
Flexnest motivated customers with the gentle reminder of a coupon code in their second message and created a sense of urgency in the third.
This approach helped Flexnest achieve a 40% conversion rate.
Abandoned Cart Flow | Zoko
When you recover abandoned carts, you give your online store a second chance to grow your customer base, improve sales, and sell your products.
WhatsApp gives you a leg up over traditional email-driven methods of cart recovery. Zoko is a powerful tool that leverages WhatsApp's strengths by reaching potential customers where and when they're most likely to convert.
Learn more about how our Abandoned Cart Flow feature uses WhatsApp to convert abandoned carts into sales. Visit: Zoko Abandoned Cart Flow.