Pop-ups are annoying. That’s probably a universal truth—unless it’s done tastefully. Businesses need relevant and tailored pop-ups for them to be effective.
Sumo statistics did a study on top-performing pop-ups suggesting the best ones can have conversion rates as high as 60%. But the average among them is 9.28%
That’s a high percentage considering that the average eCommerce conversion rate worldwide is 3.68%. But every Shopify store has different needs. Does yours even need pop-ups?
Pop-ups grab attention whether you like them or not. So they have to be used with caution. Done right, it can grab site visitors’ attention within the first eight seconds.
Within this time frame, you can promote products, generate leads, or convert site visitors. Because pop-ups demand engagement, they become one of the best Shopify marketing tools out there.
Merchants that want to nurture existing customers can use pop-ups to promote relevant products. This can ultimately lead to increased AOV (average order value).
Considering all the benefits, any Shopify store could benefit from a well-placed pop-up. However, there are a lot of types to choose from.
To streamline the research process, we curated a list of popular Shopify pop-ups type.
If you want to know what type of pop-up is best for your store, you need to do your own A/B testing. But as a rule of thumb, most Shopify stores benefit from these types of pop-ups:
You can give your visitors a warm welcome when they visit your site using pop-ups. The goal of this pop-up is to convert these site visitors into paying customers or subscribers.
Most visitors won’t be buying right away. But a warm welcome might be enough to help you turn site visitors into leads that you can nurture in your other marketing campaigns.
It’s also a great navigational tool for redirecting visitors to your product pages. Pop-ups are also effective if you have a new promo, sale, or other marketing announcements.
Visitors who land on your product pages might still be unsure if they want to purchase a product. A quick way to grab their attention and give them a nudge toward a buy is a pop-up discount.
Skupos conducted a study on pop-ups and suggested that products with a discount between 10-20% saw a 7% boost in revenue with a 28% increase in unit sales.
Research from Vericast can also attest to these statistics. In their own study, they found that
Surveys provide online stores with another platform for engaging with customers. You can finish these surveys with just a few clicks.
When it comes to surveys you can choose between two types - modal and intercept surveys.
Intercept surveys show a pop-up or invitation to fill in a survey hosted on a third-party platform. Modal surveys allow users to answer the survey right on your site.
If you want another lead generation tool, email pop-ups are one of the best. This pop-up could show when users enter landing pages or trigger specific conditions on your site.
To make these more enticing, you can add free content, discounts, or coupons into the mix for their email address or contact details.
People love game shows. One of the most iconic ones out there has a “Spin-to-Win” mechanic. Think Wheel of Fortune or other similar shows. It’s engaging, thrilling, and can help boost sales.
Among the most popular prizes are, of course, discounts. According to a WisePop study, businesses implementing spin-to-win pop-ups can convert 30.3% of site visitors.
Now that we’ve run through the most popular types of Shopify pop-ups, it's time to integrate them into your store.
In the Shopify app store, there are over 500 pop-up apps to choose from. The most reviewed pop-up app is Privy. Over 700,000 Shopify merchants use this app with excellent reviews.
Coupons and discounts provide site visitors with immediate value. If you ask us, 20% off on a purchase for an email address sounds like a good deal.
To use Privy for your campaigns do the following:
Privy has its own drag-and-drop coupon design tool. To get here from the main navigation menu, select “Plays” and go to the “Welcome Discount popup”.
Next, you can choose a coupon you created and Privy will take you to its drag-and-drop editor.
Your popup campaigns come with a recommended demographic and triggers that you can adjust. For example, you can target mobile users with pop-ups intended for smaller devices.
It also works with location triggers that show pop-ups for users in specific countries. You’ll be free to play around with the settings, just be sure to adjust them for your target audience.
After doing the previous steps, you can now start your Shopify store’s first pop-up campaigns. Don’t forget to monitor your campaigns to see whether or not it’s effective. Privy also has campaign monitors so you can just analyze, optimize, and streamline your strategy.
Pop-ups are powerful marketing tools that help Shopify stores boost engagement and conversion rates. To recap, here are some important details regarding Shopify pop-ups:
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