How To Boost Conversion Rates With Shopify Pop-ups 

Pop-ups are annoying. It's probably a universal truth unless done tastefully. Businesses need relevant and responsive pop-ups to be effective.

Sumo statistics did a study on top-performing pop-ups suggesting the best ones can have conversion rates as high as 60%. But the average among them is 9.28%

That’s a high percentage considering that the average eCommerce conversion rate worldwide is 3.68%. But every Shopify store has different needs. Need your pop-up?

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Should you add a Shopify Pop-up to your store?

Pop-ups grab attention whether you like them or not. So they have to be used with caution. Done right, it can grab site visitors’ attention within the first eight seconds.

Within this time frame, you can promote products, generate leads, or convert site visitors. Because pop-ups demand engagement, they become one of the best Shopify marketing tools out there. 

Merchants that want to nurture existing customers can use pop-ups to promote relevant products. This can ultimately lead to increased AOV (average order value). 

Considering all the benefits, any Shopify store could benefit from a well-placed pop-up. However, there are a lot of types to choose from.

To streamline the research process, we curated a list of popular Shopify pop-ups type. 

Popular Types of Shopify Pop-ups

If you want to know what type of pop-up is best for your store, you need to do your own A/B testing. But as a rule of thumb, most Shopify stores benefit from these types of pop-ups:

Welcome Pop-ups

You can give your visitors a warm welcome when they visit your site using pop-ups. The goal of this pop-up is to convert these site visitors into paying customers or subscribers. 

Most visitors won’t be buying right away. But a warm welcome might be enough to help you turn site visitors into leads that you can nurture in your other marketing campaigns. 

It’s also a great navigational tool for redirecting visitors to your product pages. Pop-ups are also effective if you have a new promo, sale, or other marketing announcements.

Discount Pop-ups

Visitors who land on your product pages might still be unsure if they want to purchase a product. A quick way to grab their attention and give them a nudge toward a buy is a pop-up discount.

Skupos conducted a study on pop-ups and suggested that products with a discount between 10-20% saw a 7% boost in revenue with a 28% increase in unit sales.

Research from Vericast can also attest to these statistics. In their own study, they found that

• 69% of users feel smarter when shopping with discounts. 
• 60% said discounts made them try new products.
• 59% stated that discounts urged them to try products from brands they don’t buy from.

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Survey Pop-ups

Surveys provide online stores with another platform for engaging with customers. You can finish these surveys with just a few clicks. 

When it comes to surveys you can choose between two types - modal and intercept surveys.      

Intercept surveys show a pop-up or invitation to fill in a survey hosted on a third-party platform. Modal surveys allow users to answer the survey right on your site.  

Email Pop-ups

If you want another lead generation tool, email pop-ups are one of the best. This pop-up could show when users enter landing pages or trigger specific conditions on your site.

To make these more enticing, you can add free content, discounts, or coupons into the mix for their email address or contact details. 

Spin-to-Win Pop-ups

People love game shows. One of the most iconic ones out there has a “Spin-to-Win” mechanic. Think Wheel of Fortune or other similar shows. It’s engaging, thrilling, and can help boost sales.

Among the most popular prizes are, of course, discounts. According to a WisePop study, businesses implementing spin-to-win pop-ups can convert 30.3% of site visitors. 

Also read: Top 10 Best Shopify Apps for Visitor counter

How to Add a Shopify Pop-up to Your Store in 4 Easy Steps

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Now that we’ve run through the most popular types of Shopify pop-ups, it's time to integrate them into your store. 

Choose and Install Your Shopify Pop-up of Choice

In the Shopify app store, there are over 500 pop-up apps to choose from. The most reviewed pop-up app is Privy. Over 700,000 Shopify merchants use this app with excellent reviews.

Coupons and discounts provide site visitors with immediate value. If you ask us, 20% off on a purchase for an email address sounds like a good deal.  

To use Privy for your campaigns do the following:

1. Head to the navigation menu and select “Coupons”.
2. Click the 'New Coupon' button
3. Create a name for your coupon, for example, “20% off Welcome Gift”
4. Select your coupon source. Privy automatically syncs your coupons with your store. 
5. You can go for “Unique Coupons” or “Master Coupons”. Sitewide campaigns generally use master coupons.
6. Finalize everything and save your settings.

Design Your Pop-up Campaign

Privy has its own drag-and-drop coupon design tool. To get here from the main navigation menu, select “Plays” and go to the “Welcome Discount popup”. 

Next, you can choose a coupon you created and Privy will take you to its drag-and-drop editor. 

Define Your Target Audience and Pop-up Triggers

Your popup campaigns come with a recommended demographic and triggers that you can adjust. For example, you can target mobile users with pop-ups intended for smaller devices.

It also works with location triggers that show pop-ups for users in specific countries. You’ll be free to play around with the settings, just be sure to adjust them for your target audience. 

Launch Your Shopify Pop-up Campaign

After doing the previous steps, you can now start your Shopify store’s first pop-up campaigns. Don’t forget to monitor your campaigns to see whether or not it’s effective. Privy also has campaign monitors so you can just analyze, optimize, and streamline your strategy. 

Key Takeaways

Pop-ups are powerful marketing tools that help Shopify stores boost engagement and conversion rates. To recap, here are some important details regarding Shopify pop-ups:

• The five most popular pop-up types are welcome, discount, survey, email, and spin-to-win.
• Pop-ups can quickly grab a site visitor’s attention. Make sure they see a pop-up that offers value and is relevant to them. 
• You don’t need to add coupons or discounts but doing so boosts sales and conversions. 
• Always monitor your pop-ups’ performance to improve campaigns in the future.
• Any store, regardless of niche, benefits from using pop-ups. 

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If you want a centralized platform for sales, communication, and customer support, look no further than Zoko.

Integrate Zoko into your Shopify and experience how WhatsApp + Shopify can help you improve sales. 

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