There are hundreds of apps that you can find within Shopify’s app store. It’s easy to get lost and confused with so many options available. But every business is different. Each eCommerce store in the platform might have different pain points, needs, and processes they want streamlined.
Researching the best app can take a lot of time. To help speed up the process, we curated a list of the top eCommerce tools every store should look into.
These recommendations can help increase sales, streamline customer support, and improve customer experience whether you’re a small business or a large eCommerce store.
Marketing and sales go hand-in-hand. Businesses need these to drive revenue. Here are five of the best Shopify apps that can help boost sales and promotional campaigns:
Zoko is among the best Shopify marketing tools out there when it comes to conversational marketing. The app can help integrate WhatsApp into your Shopify store with ease.
It acts as a central hub for all your communication needs including marketing, sales, and customer relationship management (CRM). Zoko can also automate important tasks such as customer replies, notifications, and more.
WhatsApp has an active monthly user base of 2 billion. Meanwhile, WhatsApp Business has over 50 million active monthly users.
This makes it arguably the best place to conduct eCommerce business and marketing. Paired with Zoko, WhatsApp can help take your Shopify store to new heights.
Zoko has helped businesses from various industries such as fitness, personal care products, and even pet stores! Learn more about how Zoko elevated its sales and customer services game in its case studies.
You may raise conversion rates and purchases with the aid of Spin-a-Sale, an interactive reward wheel popup.
Visitors may register their email addresses for a chance to win a freebie or promotional coupon by spinning a wheel. It's also highly adaptable and sensitive.
It includes a number of useful features, including the ability to set an exit intent, a delay, and a trigger that may be clicked. The software excels at both list-building and sales conversion.
Monthly pricing starts at $9.99 with a free 7-day free trial.
Upselling and cross-selling can boost cart size and AOV (average order value). ReConvert allows one-click upsells and other offers on checkout and thank-you pages.
It lets you customize your landing page with a drag-and-drop website builder where you can add the following:
Among the best features, the app has to offer to include customizing post-purchase pages and widgets that include popups and product recommendations. There’s a free trial available for the app and pricing starts at $7.99/month.
PushOwl allows you to retarget visitors who abandoned their carts without requiring their email addresses. With automatic online push alerts for flash deals, back-in-stock messages, and browser abandonment reminders, your campaign can operate nearly by itself.
They can develop tailored ads, abandoned cart notifications, back-in-stock updates, and review notifications when goods ship.
In a nutshell, PushOwl reminds consumers of abandoned items, sends back-in-stock alerts, and boosts purchases. The app offers 500 free impressions. After that, monthly plans cost $19.
With Frequently Bought Together, you can add product suggestions to your Shopify store that are similar to those seen on Amazon.
On the product page, it presents AI-powered suggestions as bundles and provides automatic package discounts to further entice buyers. Frequently Bought Together works seamlessly inside the Shopify backend.
The primary benefits of this product are the adaptability of its user interfaces, the availability of different recommendation engines, and the availability of upsell discounts for subsequent purchases.
Abandoned carts can cost you sales. In recent years, cart abandonment has increased by 66.9%. That’s a lot of lost sales! Stores that include web push notifications can help nudge customers into buying the things they forgot in their carts.
Here are the top apps that provide solutions for abandoned cart issues:
With Rivo Abandoned Cart Recovery, you can recover your abandoned carts by email, SMS, and push notifications with zero scripting required.
Abandoned cart automation can be toggled on or off immediately, and automatic discounts can be offered to bring back customers who have abandoned their purchases.
It has features like abandoned cart tracking, automatic cart recovery sequences, and personalized opt-in popups. Its primary function is to bring back shoppers who have abandoned their carts and boost conversion rates
The application has a free version. Premium subscriptions, on the other hand, begin at $15/month and include things like SMS recovery, Bespoke branding, and automation.
When a customer adds an item to their basket on their desktop computer, they may wish to complete the purchase later when they're ready to use their mobile device, on which they've already stored their payment information.
Keeper syncs consumers' carts across all of their devices so they never have to. Making it simple for them to finish their purchase ultimately benefits your business.
Users may place orders from numerous devices using this app. Thus, it works to increase the average order value and reduce the number of carts that are abandoned. Pricing for the app starts with a free plan.
You can provide assistance to customers and retrieve abandoned carts over Facebook Messenger with the help of Abandoned Cart Messenger Chat.
If you're selling things on your Facebook business page, this works especially effectively if you're utilizing a tool like Facebook Channel. Automated abandoned cart recovery campaigns may also be sent using the Messenger app.
Welcome and abandoned cart recovery campaigns, one-click subscription opt-ins, discount codes, messenger chat widgets, and more are just some of its many useful features.
The software shines when used for recovering abandoned shopping carts and responding to customers' concerns before they purchase.
Search Engine Optimization is a must for eCommerce stores. It not only helps your store gain organic traction on Google, but it also helps your overall online presence.
Investing in quality SEO boosts authority, site response times, and increases conversion rates. Here are the top Shopify apps that can help you improve your eCommerce SEO.
Many online store operators find that search engine optimization is a significant hurdle. Building a website and getting it to the top of search engine results may take a lot of time, energy, and money.
Smart SEO, however, allows you to automate your SEO efforts and thereby attract more customers to your online shop.
With this free Shopify app, your sites will always be optimized for search engines like Google because meta tags and alt tags are generated automatically, broken links are repaired, and your sitemap is managed.
The addition of this structured data will help Google rank your site higher in search results. Smart SEO will optimize your site when you select a premade layout.
The process of optimizing a website so that it appears higher in natural search engine results (such as Google's) is known as search engine optimization (SEO). This strategy requires no cost but some mastery on your part.
Without search engine optimization, even if you have the best store and sell the best product, nobody will ever find you.
By performing an audit for image alt tags, schema, meta tags, descriptions, and more, Plug-in SEO alleviates some of the stress and hassle of optimizing your store. This SEO app was designed with Shopify in mind and is incredibly user-friendly.
All of your on-page optimizations, higher search engine rankings and more visitors can be accomplished with just one simple app.
Social selling is one of the most effective ways to drive revenue. According to statistics, more than 59.3% of the global population has a social media account. To put things into perspective that’s more than 4.74 billion people using social media worldwide.
With that many people on social media platforms, you’re going to want to install the following apps to help streamline your social marketing campaigns for your Shopify Store.
With Instafeed, you can turn your Instagram feeds into a shoppable catalog. Shopify and Instagram may share information both ways.
Your Shopify store may incorporate your Instagram feed. This helps your Shopify store appear more current, attracts more customers, and increase your Instagram following.
When you utilize Instafeed, you can turn your Instagram posts into shoppable links. Customers from Instagram can be transferred to Shopify in this way.
You can manage your feeds without ever leaving Shopify, thanks to the seamless integration of Instafeed into the Shopify admin panel.
VideoWise makes it easy to incorporate shoppable videos from platforms like Instagram, TikTok, and YouTube into your online shop without negatively impacting page load times. The video player can be enhanced with buy buttons to increase interaction and sales.
Premium services begin at $49/month plus 2% of direct video orders after a 14-day free trial. If you want to incorporate user-generated content into your shop, this app will do the job.
As a loyalty platform, Smile.io is most well-known for its customer retention and VIP programs; however, it also provides incentives for referral programs. You can easily manage your rewards program with the help of Smile.io.
Smile.io is the go-to loyalty provider for over 50,000 businesses, and it can help you bring in more customers and keep them coming back.
It works wonderfully for awarding points, premiums, and loyalty rewards. A cutting-edge referral and pop-up-based rewards system are also included.
Trusted brands attract customers. But how can brands create trust and authority? There are several strategies that help with this but one of the most sustainable and cost-efficient is social proof.
Here are the top Social Proof apps you can integrate into your store:
Using the messaging app WhatsApp, which has a 100% open rate and higher response rate than email, Reviewbit encourages customers to post photos and product reviews.
To top it all off, the app works with other review platforms like Loox, Yotpo, and Judge. Me, so you can share feedback gathered via WhatsApp.
It costs nothing to download the app, but review requests cost at least $0.01 per text message.
Using theme templates, Judge.me makes it easy to showcase customer-generated star ratings and evaluations of your Shopify items and business.
You can submit evaluations on social media sites like Facebook, Twitter, Pinterest, and Tumblr for free with Judge.me, helping you gain more credibility and customers.
The app has a free version. For as little as $15 a month, you can have access to premium features.
Positive product experiences lead to product recommendations. If you don't have a referral program, you might be losing money. Referral Candy by Shopify is great for creating custom referral programs for online stores.
It automates incentives and provides a dashboard to track referral profits. If you don't want to lose revenue due to neglecting pleased customers' referrals, Referral Candy is the greatest Shopify app to buy.
The app has a 30-day trial. Standard plans cost $49 per month.
You can find almost any app in the Shopify app store to solve your business’s specific pain points. Most of these are premium apps with free trials. Some have free plans for smaller businesses. The important thing is you do your own research on what your business really needs.
But before spending time and resources on these apps, here are some key considerations:
If you want to take your Shopify eCommerce game to the next level, then look no further than Zoko. Request a demo today and see the magic of Zoko in action!