If you’re a business that wants to engage with your customers using WhatsApp then you’ll likely find that the standard WhatsApp Business app isn’t quite enough to match your requirements and expectations. That’s where you’ll benefit from a WhatsApp marketing software tool. They often unlock features that otherwise you would believe to be barred or unavailable, such as bulk campaign sending and deep analytical features.
WhatsApp marketing software tools enable your business to engage with customers at scale in a way that offers personalized communication. The most important feature is the connection to the WhatsApp API, rather than relying on the WhatsApp Business app. You might wonder why this is is so important. When accessing the WhatsApp API you’re not only able to send messages and broadcasts, but also send announcements, notifications, promotional messages, and other features.
If you want to gain access to the WhatsApp API you need to invest in a WhatsApp marketing tool, they facilitate access to it and link your WhatsApp business account to the infrastructure and network. They also will present everything in an easy to use, intuitive dashboard, making the management of your campaigns far simpler and more effective.
WhatsApp marketing software tools are a powerful way to level up the ability and effectiveness of WhatsApp Business accounts. If you’re running a campaign in WhatsApp and you’re not using one of these tools, these are the benefits that you’re missing out on.
WhatsApp marketing is an incredibly cost-effective form of marketing. The cost of data is minimal when compared to the potential returns that you could garner. When you add in the cost of any of these tools then the outlay still is nowhere near the revenue that you could generate. Consider that many WhatsApp marketing campaigns generate upwards of 150% ROI and you’ll see that these tools are worth the investment.
WhatsApp is one of the most used apps in the world. Billions of people use it on a daily basis as their main form of digital communication, so it stands to reason that you would want to engage with them on it. When compared to email, direct mail, or even phone, WhatsApp has a considerably higher engagement rate, especially when it comes to open and response rates.
Even if customers don’t necessarily respond to your messages, you can see that the message has been delivered or read, which makes for a great foundation for your messaging marketing campaign.
Customer support is paramount in a client-first world. People have come to expect not only exemplary service but also rapid responses. Using WhatsApp is a fast and convenient way for your customers to reach support agents. The same can be said for your own company, where (using the right tool) your customer agents can tag, prioritize and respond to customer support requests quickly and efficiently.
In order to run truly effective marketing campaigns you need to have insightful and detailed sets of data. WhatsApp Business alone doesn’t offer enough information for you to effectively analyze and adapt campaigns as they’re sent. The best WhatsApp marketing software tools will provide you with comprehensive analytical dashboards where you can compare and investigate each campaign.
This means that you’re able to gather information, consider what has been working and what requires improvement, and then adapt accordingly. It also means you can run A/B test campaigns if you have variables that you’d like to test.
What follows is the selection of the best WhatsApp marketing software tools that the market has to offer. This is not an exhaustive list but is certainly a group of the leading tools on the market.
Of all of the WhatsApp marketing software tools on this list, Zoko is your best choice. It enables effective management of communication, sales, marketing, and customer management from one simple dashboard. Better yet, you can do all of this through one WhatsApp number that is accessible by multiple team members.
The beauty of the system is in its simplicity. You might, for example, have a team that is responsible for returns and customer support. If a message comes into the system that is flagged as a return it can be tagged for the correct team and dealt with quickly and efficiently.
Another example might be when a customer wants to make a purchase but has a question first. With Zoko that customer can be instantly connected with one of your sales team, meaning you can keep a connection with them at the point of highest engagement.
Shopify store owners can make use of the native integration, allowing customers to purchase your products right in WhatsApp. Sales associates can find, link, and even order products for customers all within the Zoko dashboard.
Businesses with large customer bases will find the broadcast feature a mandatory part of their marketing system. Simply segment your customer list into specific categories and then send personalized marketing messages to them all. Link products into those broadcasts and you’ll watch sales increase rapidly. Plus your sales associates will be ready to assist with the order process when customers enquire.
All of the above is achievable thanks to Zoko’s partnership with the official WhatsApp API. Furthermore, thanks to this partnership you’re even able to apply for the coveted verified green tick mark.
Pricing: Zoko starts from only $34.99 a month plus $0.015 per conversation and WhatsApp base charges, scales to the Business plan which is $219.99 a month plus $0.003 per conversation and WhatsApp base charges.
Zoko is a superb choice for any business interested in scaling its WhatsApp marketing systems, see it for yourself in a free demo.
One of the biggest draws of Sendinblue has to be the fact that it is a free piece of software. It offers an impressive array of integrations including WhatsApp connections to email and SMS campaigns. Sendinblue allows you to manage all your contacts from within its dashboard as well as the ability to segment those contacts into small chunks. This makes personalized campaigns far more effective.
If you’re working at scale the bulk campaign sending function offered by Sendinblue will be welcome, especially for outbound cold marketing campaigns where you’re able to connect with contacts who aren’t part of your contact list yet.
Pricing: Price varies based on use
Free trial: Yes
Vepaar, previously known as WhatsHash, offers the best part of a functioning CRM system. You’re able to create customer accounts that enable you and your team to offer personalized support based on their service or item purchases. It also suggests that you’re able to create fully functioning eCommerce stores within its system, using WhatsApp business.
The storing of media is particularly helpful for when customers want to send screenshots of issues, or you want to send documentation to multiple accounts.
Free trial: Yes via free plan
WAAM-it is another free WhatsApp marketing tool with some great automation features. It touts its ability to sent unlimited messages to your list of customers including personalization. The unlimited function applies to the total number of messages, but users are able to send up to 5,000 messages per hour (arguably more than enough for the majority of segmented campaigns). It’s also able to work globally with support for many languages from around the world.
A welcome feature is the automated skipping and blacklisting of numbers that don’t respond to your messaging or are simply incorrect numbers.
Free trial: Yes for 7 days
Created by Clare.ai, WATI is primarily a WhatsApp chatbot builder. The chatbots allow you to automate responses to customers in a natural and convenient way. This reduces the number of customer support hours your team needs to put in, as well as increasing response and engagement rates. It misses many of the other features that other tools on this list offer, but if you simply need to respond to customers and that’s all, then it’s a great option.
Free trial: Yes for 7 days
Twilio focuses on bulk message sending within the WhatsApp ecosystem. The pay-as-you-send pricing model might appeal to those who don’t require huge volumes. If you’re managing a team, there are trackers that help you see when members are available, online and engaged with customers. Plus, if you run into any issues it is reported that the Twilio support team is effective and quick to respond. Unfortunately Twilio isn’t currently supported across the whole world, so you’ll need to check if your country can access their service before signing up.
Pricing: $ 0.01 per message
Free trial: Yes
Using the power of AI, AiSensy aims to facilitate a complete solution to your WhatsApp marketing needs. Using the engagement suite you can create retargeting campaigns, deliver quick and efficient customer support by message, call, email and even Google Meet. When signing up you’re able to get access to the WhatsApp API within 10 minutes, which is impressively quick. It’s worth noting that broadcasts, while unlimited, can only be sent to contacts, and not to cold numbers.
If you already have an extensive marketing stack then AiSensy will likely integrate with it as they offer over 2,000 optional integrations including HubSpot, Shopify and more.
Pricing: from Rs 999
Free trial: Yes for 14 days
Interakt is another tool that enables its users to complete the verification process and receive the coveted green tick. Alongside that, you’re able to automate your notifications, launch campaigns in bulk, and give access to multiple agents within your team. The analytical suite provides a helpful dashboard to track campaign progress, including the ability to track both customers and your agents.
Pricing: from Rs 999
Free trial: Yes for 14 days
WappBlaster is another free to use tool. It offers personalized mass messaging and reports minimal customer reports for spam. A key feature is the ability to add media to messages, which makes for far more attractive marketing materials. The dashboard presents real-time data on deliverability and open-rates, as well as other analytical information.
Pricing: from Rs 2400 for a year
Free trial: No data
Gallabox offers similar features to the other tools in this list, but also includes a no-code chatbot builder. This feature makes setting up a chatbot straightforward and makes customer service fast and efficient. The shared inbox feature allows your customer service agents open access and makes collaboration across your team easy. If you also run an eCommerce website the integrations with WooCommerce and Shopify will be welcomed.
Pricing: from Rs 2000/ month
Free trial: 14 day
Picking the right tool for your business might not be a quick process, but it is certainly one which you should invest time and effort into. The benefits that you could achieve thanks to the access and features that they provide could lead to vast improvements in your business marketing. To start with, consider the needs of your business and then look for a tool that matches those requirements.
If you’re interested in using the leading WhatsApp marketing tool, watch a demo of Zoko in action.