WhatsApp Business API Price Change 2023

WhatsApp Business API is a popular tool used by businesses to communicate with their customers and clients through the WhatsApp platform. With the mobile messaging space rapidly expanding, it's crucial for businesses to stay up-to-date on changes happening with WhatsApp Business API Pricing, especially with the new price change set to take effect on 1st June 2023.

The good news is that the price change is aimed at making the WhatsApp Business Messaging API more precise and ROI-focused. Additionally, with the latest platform features of Zoko, businesses can deliver even better customer experiences, making the platform even more valuable to them. So, keep reading to know all you need to know about WhatsApp Business API Price Change 2023.

‍New WhatsApp Business Messaging Categories:

The conversation-based pricing model will include four types of conversations instead of the two types of conversations that we currently support: Business-initiated conversation and User-initiated conversations.

‍

Four new conversation categories effective June 1, 2023

Business Initiated Conversation:

There are three types of business-initiated conversations, each of which requires customer opt-in:

1. Utility conversations - These are conversations that facilitate a specific, agreed-upon request or transaction or provide updates to customers about an ongoing transaction. Examples include post-purchase notifications and recurring billing statements.
2. Authentication conversations - These conversations enable businesses to authenticate users using one-time passcodes, which may be required at multiple steps in the login process, such as account verification, account recovery, and integrity challenges.
3. Marketing conversations - These conversations include promotions or offers, informational updates, or invitations for customers to respond or take action. Any conversation that does not qualify as utility or authentication is considered a marketing conversation.

User-initiated Conversation:

      4.  Service Conversation - In addition, there is a fourth category called service conversations. These are all user-initiated conversations that help           customers resolve their inquiries, which are started when a business responds to an inbound message from a user with a freeform response. These   conversations will not change in price but will be renamed to “service conversations".

The new WhatsApp Business API Pricing:

The pricing for all four conversation categories will vary depending on the region. To know more about WhatsApp Business API’s updated pricing check on their official website. The conversation-based pricing will be updated region-wise as follows: Effective June 1, 2023

Please note: This list of WhatsApp’s Conversation Based Charges and is not inclusive of the Zoko's fee.

MAJOR UPCOMING CHANGES

To support the new pricing changes on the WhatsApp Business Platform, the following changes are being introduced:

• Meta will begin first template category migration on March 27, 2023 through April 1, 2023.
• Template category validation is now part of template review. Templates mis-categorized in the WhatsApp Manager, will be rejected.
• First template category migration of old template categories to their new categories and migration results available for review.
• New template categories required for all API versions. From May 1, 2023.
• ‍Final template category migration, for any templates will be between March 27 and May 1.
• ‍New conversation rates will apply to all businesses from June 1, 2023.

‍