As a marketer, you probably know how important it is to stay on top of the latest trends in digital marketing. If you're not keeping up with consumer habits, then what's the point in trying to reach them? In recent years, platforms like Instagram and Snapchat have become increasingly popular for sharing personalised content—and these platforms have been incredibly effective at helping brands connect with their target audiences. In fact, SMS (short message service) has found that 97% of people prefer text messages from companies over any other kind of communication. But don't let that stop you from trying something new! Because there's a brand-new messaging platform that's quickly gaining traction among both consumers and businesses alike: WhatsApp Business API.
WhatsApp is the most popular messaging app in India, with over 200 million monthly active users (MAUs). In addition to its large user base, WhatsApp also offers unparalleled security features that are not available on other messaging platforms.
WhatsApp is the most secure messaging platform because:
WhatsApp Business allows you to have an instant dialog with people. With whatsapp advertising, you can:
With WhatsApp, you can send multiple messages at once. What's more, you can send images and videos. You can also send voice messages—great for when you're sending video from a location with spotty coverage or are trying to make a quick announcement before heading out of town for the weekend. You can even share documents and location information (think: check-in coupons). Plus, if your audience is on another platform like Facebook Messenger or Instagram Direct Message—no problem!
WhatsApp allows you to be completely personalised in your communication with customers. With WhatsApp, you can send personalised messages to a single user or a group of users. Using images and videos, GIFs, emojis and even voice messages, it’s possible to create an experience that is unique for every customer. The possibilities are endless and very exciting!
You can send multiple messages simultaneously, which is great for sending bulk content to your customers. This means that you can be completely personalised in your communication with them and send them messages they will want to share. A whatsapp advertising message isn't just a message: it's an invitation to engage further, whether through one-on-one messaging or commenting on a group thread.
whatsapp advertising provides a safe space for open communication between you and your customers. For example, if you're running an event or have some other sort of promotion going on, whatsapp advertising allows users to sign up directly from the app without leaving their feed or having to create another account somewhere else—which makes it super easy for people who are already using WhatsApp anyway!
According to a survey by Survey Monkey, 67% of people prefer to communicate with brands via text messaging.
That’s why whatsapp advertising is quickly becoming an important part of email and SMS marketing. WhatsApp is the most secure messaging platform in the world with end-to-end encryption, meaning that only you and your subscribers can see what you send them. It also allows you to have an instant dialog with people, which is something that email marketing doesn’t allow for — unless you reply immediately on your smartphone or tablet.
Another thing that makes whatsapp advertising so attractive as a communication channel is its ability to send multiple messages at once; this enables companies to send out targeted content such as coupons or special offers quickly and directly to their customers' phones (without any third parties involved). This makes it easier than ever before for marketers who want personalised interactions with their audiences around the clock!
WhatsApp provides a safe space for open communication between you and your customers. Unlike email, WhatsApp does not allow spam messages or promotional content. This means that every message sent through WhatsApp is seen as an important part of your relationship with customers rather than an annoying advertisement. Additionally, this makes it easier to build trust with new customers because they can be sure that their messages will be read by the businesses they are contacting.
Messaging apps like WhatsApp and WeChat are the new way to communicate. They’re a natural fit for businesses who want to connect with customers, but they also provide an opportunity for brands to market directly to consumers through advertising.
WhatsApp, for example, has 1 billion active users sending over 40 billion messages daily. It has become a major communications platform worldwide—and one that many people use as their main form of communication. This makes it easy for companies to reach out and interact with these potential customers through whatsapp advertising campaigns or by providing customer service 24/7 via WhatsApp API.
Messaging apps are the future of whatsapp advertising. WhatsApp is a great way to connect with your customers on a personal level. As more people switch from SMS and email, they will be able to communicate with you through WhatsApp as well. This means that if you want to reach out to potential clients or customers, then WhatsApp could be the best option for you!