Introduction

In this article, we will look at how to use the WhatsApp API to your advantage. This is a powerful tool that allows you to easily integrate your existing email marketing campaigns into WhatsApp Messenger. We will also show you some examples of how brands have used this method successfully in the past and what steps you need to take if you want to get started with WhatsApp API marketing today.

What is WhatsApp API marketing?

WhatsApp API marketing is a form of contextual marketing that uses the WhatsApp platform to send targeted information and get sales on WhatsApp. The process involves collecting data about users through the use of a third-party provider, then sending out targeted messages based on this information.

Why is WhatsApp API marketing so effective?

WhatsApp API marketing offers a number of advantages and benefits, including:

• Low barrier of entry: WhatsApp is one of the most popular messaging apps in the world with 1.5 billion users and growing. If you want to reach customers on WhatsApp, there's no easier way than through an API integration.
• Low cost: Setting up an API integration is quick and easy. You don't need any special equipment or programming skills to get started; just use your phone and an internet connection!
• Quick setup time: Once you've decided on which type of campaign you want to run—push notifications or text messages—it takes only minutes before your message is being delivered directly to customers’ phones via their preferred channel (WhatsApp API).  In fact, if you already have some contacts stored in your contact book, sending out push notifications via an app like Zoko can take less than half a minute!  The ability for marketers to quickly get started means they can test different strategies without having much overhead cost involved (e.g., hiring developers).

How you can use it for your own marketing.

• Use WhatsApp API to Engage With Your Audience

The best way you can use WhatsApp API for your marketing is to engage with your audience.

• Use WhatsApp API to Drive Conversions

Use the WhatsApp API to drive conversions for your business and increase sales by creating an effective conversion funnel that allows you to track where the buyers are coming from and what kind of content works best at bringing them in, enabling social selling for your business.

• Sending Broadcast Marketing

The Broadcast feature is an effective way to send messages to your entire contact list at once. This type of marketing has a higher rate of open and click-through than email marketing, which means it's more likely for people to actually read and respond to your message. The downside? With broadcast messages, you don't get the same level of personalization that you do with email.

If you're looking for the best results from your marketing efforts in Zoko, broadcast messaging is definitely worth experimenting with!

Almost 70% of consumers said they’d be extremely likely

Nearly 70% of consumers said they’d be extremely likely to purchase something if it was recommended by a friend.

The key here is that WhatsApp has over 1 billion active users, meaning there are many candidates for you to reach on this platform.

Chatting with customers to build trust

It is a great way to build trust and loyalty. It is also a great way to get feedback from customers by asking them how they like their experience if there’s anything that could be improved and so on.

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