About Snapchat Ads

Snapchat Ads allow brands to reach Snapchat’s unique audience and drive meaningful results for their businesses. Snapchat offers a variety of features built for e-commerce businesses.

Join 10,000+ Shopify merchants using the Snapchat Ads app to market and grow their businesses!

Seamlessly build your brand and grow sales on Snapchat

• Set-up the Snap Pixel within a few clicks
• Sync your Catalog so you have the most up-to-date product information for your ads
• Create and manage ad campaigns directly from Snapchat’s Ads Manager or Shopify’s Marketing tab

Reach a unique, highly engaged audience

• Snapchat has 229 million daily active users, on average¹
• Snapchatters are highly engaged—our community spends an average of over 30 minutes on Snapchat every day²
• Today, each Daily Active User opens Snapchat 30 times per day on average²

Capture spending power of Millennial & Gen Z audiences

• In the U.S., UK, France, Canada, and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram³
• Millennials and Gen Z have $1 Trillion in direct spending power⁴

Easily create two types of campaigns from within Shopify’s Marketing tab

• Brand Awareness Ads
  • Create engaging Brand Awareness Ads to reach new customers with Story Ads, which allow you to showcase anywhere from 3 to 20 products in a thematic way, such as items within a product category or a new line that’s launching.
• Dynamic Shopping Ads
  • Automatically re-engage high-intent audiences with Dynamic Shopping Ads. Promote your entire catalog to people who have recently visited your website, in real-time.

Already using Snapchat’s Ads Manager?

Here’s why you should consider using the Snapchat Ads app:

• Install the Snap Pixel easily, within a few clicks. The Snap Pixel allows you to:
  • Measure the effectiveness of your campaigns by attributing purchases to ads and viewing metrics like return-on-ad-spend
  • Target audiences who have recently viewed their products while excluding those who have already purchased
• Sync the products from your store into a new Snapchat product catalog, which you can use to build engaging shoppable product ads in Snapchat Ads Manager

Sources

1. Snap Inc. internal data Q1 2020. See Snap Inc. public filings with the SEC.
2. Snap Inc. internal data Q1 2020.
3. Based on estimated reach data from Snap Ads Manager and Facebook Ads Manager as of April 19, 2020. Snap and Facebook use different definitions and methodologies for estimating advertising reach on their respective platforms. Given the point-in-time data and differing methodologies, this comparison is illustrative and subject to change.
4. Cassandra an Engine Company. Generational Spend Research Q1 2019.

Get your products in front of 400M people on Pinterest

Connect your account

Install the Pinterest Shopify app to quickly upload your product catalog and publish Pins for items you sell. Track performance with the Pinterest Tag and keep your Pins up to date with our daily automatic updates.

Increase organic reach

Once you've uploaded your catalog, people on Pinterest can easily discover, save and buy products from your website without any advertising spend from you.*

Promote Pins

Reach even more people with campaigns to build awareness, drive consideration or get conversions all from your Shopify interface!

More about Pinterest

Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 400 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.

*It can take up to 5 business days for the product catalog to sync for this first time.

**Offer valued at the approximate equivalent of $100 USD in local currency based on the exchange rates published by Morningstar on 02/16/2021. Local currency based on the country associated with the connected Pinterest Advertising account. Offer conditional upon successfully connecting your Pinterest Business account to your Shopify account, acceptance of Pinterest's Business Terms of Service and Ad Terms, and acknowledgement of our Privacy Policy. Offer limited to new advertisers and advertisers who have not advertised within the last 90 days. Credit will be automatically applied to your bill. Accounts may have only one active offer at a time. Credit expires one year from issuance. You must be a legal resident of a country where Pinterest offers ads and at least 18 years old to be eligible for this offer.

Countries where Pinterest offers ads as of July 2022: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Luxembourg, Malta, Mexico, The Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, United Kingdom, United States.

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

MORE THAN A TRACKING TOOL, YOU NEED AN ATTRIBUTION TOOL - LIMITED OFFER

We're here before the dawn of Conversion API, here's our take on this: * You need a Facebook Pixel to send accurate data to Facebook so it knows the truth, not half the truth

• Send server events (CAPI) alongside browser events to avoid event loss, but don't forget the scheme to deduplicate them.

• Don't send empty events, instead fill them with what Facebook needs for better (re)targeting, plus attribution

• Have a dashboard to fix Facebook delayed attribution that gives you actionable insights + does not scare you with a sea of data. :)

All that you need, nothing you don't

• 5 mins is all it takes. Test it, see browser & server events arrived, deduplicated in real-time.

• No-code: page view, view content, add to cart, initiate checkout, purchase are auto set up

• Send what's needed: events come with content_id, content_type, URL, microdata (optional), conversion value (with or without shipping fee), fbp, fbc, email & phone (securely hashed) for advanced matching.

• Auto-synced Catalogs: submit products to Facebook in a breeze. With all the product info (title, price, availability, ids & more), you'll be able to view how each product is getting attention (events) or getting abandoned. From there, you'll run Dynamic Product Ads (retargeting) accordingly.

• Button/Link click custom events: think form submit, demo click, etc. Track & send what's valuable for your business beyond the conventional standard events. --> No need to pay huge bucks for a cloud server to use Google Tag Manager server container.

Ensure the data integrity before you scale ads based on it.

It's uneasy living in fear your pixels are down at times. That's why we launched in-app analytics and dashboard. You will see which pixels (with CAPI enabled) send what events, how many, what orders (purchases), in what date range.

Have a test strategy that evolves with this ever more competitive landscape

• Have some niche pixels to separate the data. Having only 1 pixel per general store won't be optimal, as you're mixing up all the events while the audience behind each bears little resemblance.

• Have a backup pixel: even when the primary got down, you won't be crying for the loss of well-trained data if you've set up a backup from the outset.

• Want to install one same pixel to multiple international stores? That's a-okay.

We take pride in accurate tracking for thousands of users & are right on the other end to help you achieve that. Got a special ATC button, slide cart, upsell funnel that needs some customization? Tell us!

Let's make IOS 14 updates one less thing to worry about ;)

P.s: Fine-tuning & adding more much-needed features is our daily job, so we're all ears to every one of your ideas!

Importance of Conversion Tracking

Implementing Google Ads (Google AdWords) conversion pixel or tracking code is extremely important for running successful Google Ads campaigns. You can optimize your shopping, search or display campaigns only if you have the exact conversions data.

The new conversion tracking code released by Google is extremely hard to implement. One part of the tag (GTag) should be fired in all pages and another tag (conversion tag) should only be fired in the checkout page. Implementing the Conversion Tracking code/Conversion Tracking pixel manually usually results in one or more errors.

Common Google Ads Conversion Tracking Errors

Some of the major problems we have seen happening are as follows:

• Duplicate conversions - conversions are counted multiple times instead of one resulting in an exaggerated view of the performance. This can also occur if the code is on any page other than checkout.
• No conversion value - Most advertisers fail to successfully pass conversion value back to Google Ads (AdWords). Conversion value is important in optimizing for ROI as the amount you would want to spend on a product of $5 will be very different from another of $100.
• Incorrect code or tracking errors - This happens when advertisers make a mistake while creating the script. No conversions will be recorded in Google Ads (AdWords) in this case.

AdNabu’s Google Ads conversion tracking app allows you to implement a conversion code for your store without the need for any coding. You simply need to follow these steps:

• Install the app
• Connect your Google Account
• Select the Google Ads Account (if you have multiple)

That's it! AdNabu ensures that your conversion pixel has the best practices of tracking implemented tracking page. Your campaigns will soon start showing the actual sales and conversion values in Google Ads

FAQs

1. Should I manually create a conversion pixel? - No. There is no manual creation needed. AdNabu will create the pixel automatically
2. What happens to my old pixels? - If you have implemented them manually in your store settings kindly disable them.
3. What are the coding requirements? - There is no coding involved. Implementing conversion pixel is as easy as installing the app. There are no additional steps involved.
4. What are the prerequisites to using this app? - You need to have an active Google Ads (AdWords) account
5. Does this app support multiple Google Ads accounts or an MCC account? - Yes. We support multiple Google Ads accounts & MCC accounts.
6. I am seeing a blank screen after installing the app. What can be the reason? - In case if you have an ad blocker installed, kindly pause it and check.
7. Do you support Enhanced Conversions - Yes. We can track enhanced conversions as well

What is Video Ad Machine?

It’s a video maker that connects to your Facebook and Instagram business pages to make it easy for you to run high-converting ads.

Why does your business need it now?

Marketing is the #1 challenge for e-commerce businesses like your’s. The best way to reach new visitors is to advertise on social media and the most effective product ads are simple but memorable videos. Editing is time-consuming and requires expertise, this app will tirelessly generate a wide variety of eye-catching animations and help run high-converting ad campaigns!

How does it work?

• The intelligent design automation behind the app creates an engaging combination of awesome offers, eye-catching motion and colorful layouts. It turns your catalog into stunning, eye-popping animations. You can automate it and at the same time create video manually.
• You can easily connect your Facebook Ads account and launch traffic or conversion campaigns, post the videos on your Facebook and Instagram page or use them as animated GIFs in your email marketing campaigns.
• Alternatively, you can download videos and use them on any social media channels. All creatives are optimized for placements on Facebook and Instagram, but you can run them on Twitter, Tumblr, Pinterest.

What are the benefits of using the app?

• You save time and costs. The ad creatives and posts are created automatically for you so you don’t need to hire experts to make them or do them yourselves.
• Video ads deliver better results as they are highly engaging, grab people’s attention better than simple marketing images. With stunning and professional looking animations you can differentiate yourself from the competition and your store can easily demonstrate the diversity of your inventory

For some visual examples and inspiration, please click the 'View demo store' button on the top!

There's absolutely no risk in trying it and see the benefits as the app:

• won't inject any code into your pages, the site speed isn’t affected et al
• is FREE to install and the forever free plan has all important features!

Join the community of thousands of store owners who regularly use our powerful videos for their Facebook, Instagram, Pinterest, TikTok, Twitter campaigns with outstanding results!

At AdScale, we know you're busy. That's why we created a solution that takes away the headache of managing marketing & advertising and allows you to spend more time growing your business.

With AdScale, you'll have one place to hold your customer data and manage your marketing efforts—including automated ads creation on Google and Facebook, powerful SMS marketing, integrated email marketing, etc.

Over 10,000 stores can't be wrong - AdScale is a no-brainer for any e-commerce store. It's simple to use, free to start, and helps scale your business.

Manage all aspects of your customer data and marketing efforts in one place with AdScale:

• Automated Ads creation on Google & Facebook using data and images pulled automatically from your store.

• Powerful SMS marketing module

• Integrated Email Marketing module

• Customers Segments Creator

• 50+ Business Intelligence Dashboards

Features:

BI

• Business intelligence module with dozens of dashboards
• Customer segmentation
• Contacts management
• More

Ads

• Automated campaign creation across shopping, search, display, Facebook & Instagram
• 24/7 AI-optimization across GoogleAds & Facebook ads, including budget optimization, bid optimization, structure optimization
• Automated store-to-ads sync
• Cross -Channel attribution and reporting
• More

SMS

• Personalized SMS messages to reach your customers with the perfect message.
• Ready-made flowcharts
• Event-based campaigns to help you engage your customers at critical times.
• Cross-Channel Attribution

Email

• Dozens of ready-made, fully customizable email templates
• Ready-made flowcharts
• Event-based campaigns to help you engage your customers at critical times
• Cross-Channel attribution

OnePixel By OneCommerce - One App For All The Pixels You Need!

OnePixel was developed by OneCommerce - a leading eCommerce Solution Platform trusted by 181,000 global merchants. With OnePixel, Shopify store owners can run more effective ad campaigns & maximize their ROAS thanks to precise pixel tracking. Within clicks, seamlessly add & manage as many pixels as you want:

• Facebook Pixels

• TikTok Pixels

• Twitter Pixels

• Google Ads Conversions

• Pinterest Pixels

• Snapchat Pixels

• Microsoft Pixels

No coding & error-free, keep track of all pixels in one dashboard.

Craft Better-converting Twitter Ads

One of the most valuable assets of Twitter advertising is conversion tracking. OnePixel allows you to monitor all activities on your website, and leverage that to maximize your ROAS while running dynamic Twitter campaigns.

Support Server-side Events Tracking

Wave bye to iOS 14 & ad blockers! Track all the essential customer info (Email, Phone number, Address, Full name, City, Postal & country code) to make data-driven decisions and improve your ROAS. We support server-side tracking for:

• Facebook Pixels

• TikTok Pixels

• Google Ads Conversion Tracking

Powerful Facebook Audience Builder

With our comprehensive Facebook pixels tracking, you can save a bunch of time by creating multiple audience lists all at once:

• Create Custom Audience Lists based on the events your customers take or the URLs they interact with on your site

• Create Lookalike Audience Lists based on existing audience lists or campaigns. Have a highly-targeted lookalike audience of up to 20% (with Facebook ad policy, you can create audiences up to 10% lookalike only)

Comprehensive Pixels Report

With the built-in pixel reporting modules, you can closely monitor your visitors’ on-page actions and then move them down the buying funnel with highly-targeted ads

Multiple Events Support

OnePixel allows you to track all the valuable events including Page view, View content, Add to cart, Initiate checkout, Purchase, and Search

Custom Pixels Parameters

Take advantage of the smallest details to run your campaigns in the most profitable way. These parameters include: Event ID, Content type, Content ID, Value, Content name, Currency

Top-notch Customer Support

Should any issue arises, feel free to reach out to our dedicated support team via Live Chat or Email. We’re available whenever you need!

What is Pinterest?

• Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics, and more. Pinterest offers businesses a fairly unique proposition. Like other social media networks, it’s a place to connect with friends and influencers, in which people with similar tastes can discover through search and recommendations.

Pins

• Pins are bookmarks that people use to save ideas they love on Pinterest.
• If you click through the Pin, you can visit the website to learn how to make it or where to buy it. As you discover Pins you love, click the red Save button to save them to your boards.
• When you try a Pin, you can show people on Pinterest how it went. Tried the perfect s’more’s recipe? Add a photo of your s'mores over the campfire to the Pin, add a note to show people how it went, or add helpful tips for anyone else who might want to give it a go.

So, what we do?

• The Pin it button is a great way for your business to get content on Pinterest. With just one click, visitors can save content they like on your site to Pinterest, which helps even more Pinners discover you.

Install today and feel the difference right away!

Tis the season to boost conversions on your Shopify store. In the spirit of that, we’re offering 15% off to new customers only! Get it while it lasts this holiday season using code TFXBF15. Contact support to take advantage of this.

Trackify is the original Shopify (Meta) Facebook Pixel app that helps stores quickly integrate multiple Facebook, Instagram, TikTok & Snapchat pixels, add more pixel events & data, & optimize for more conversions.

Powered by a data-based analytics platform designed to help you run better ad campaigns, increase ROI, & leverage data to take your Meta marketing program to the next level.

Seamless Pixel Integration

Easily connect Facebook, Instagram, & TikTok pixels with just one click. No developer resources are needed, with easy pixel integration to track custom events & parameters based on goals in your pixels.

The only tracking app for Shopify merchants that tracks Server-Side API Purchase & Non Purchase events for niche & collection pixels

Advanced Audience Builder

With Trackify’s advanced audience builder, you can build and create highly targeted custom & look-a-like audiences of up to 20%. Create refined custom audiences based on niche, collection, date, & time data.

Added Events:

View Category Customize Product View Cart Lead, Add Shipping Info Time-On-Site/On-Page data

Added Parameters:

Product tags Collections Date & time data Advanced matching Total purchase value (vital for free & shipping offers!)

Added Control:

Disable microdata Disable value reporting Enable advanced matching Use a percentage of actual value Facebook Catalog Synchronization Sync with event data: Use them for Facebook retargeting ads (DPA/dynamic product ads) Auto-create product segments for all tracking tags Trackify advanced tag manager creates audiences for specific tags, collections, and time on-site for any product.

Accurate Data Reporting

Create reliable reports for each pixel, tag, collection, product, & even UTM tag. Discover insights into KPIs & performance not available anywhere else. CodeGenerator for external pages Generate pixel events on any page, including blogs & external landing pages on ClickFunnels, WordPress, etc. All events synchronize with your Shopify products & TrackifyX settings automatically.

Integrations

Trackify has integrations for compatibility with many of the most popular apps on the app store. Rest easy knowing your pixels are firing fully and properly, regardless of the other plugins used on your storefront. It does not require any other apps to function.

What Else Can Trackify Do?

With Trackify you can make better decisions on your ad spend with insights that you cannot get anywhere on Facebook, TikTok, & Snapchat.