WhatsApp is a great program for business promotion and marketing. It streamlines and personalizes customer communications and has a high engagement rate among users.
WhatsApp is good for messaging customers individually. But if you really want to maximize your business's time and resources, consider sending bulk messages.
Bulk messaging helps you connect with customers on a larger scale. You can send an unlimited number of characters, photos, videos, and other media, customize messages for each user, and send private messages to multiple recipients at the same time.
So, what exactly goes into bulk messaging on WhatsApp? Where do you begin?
Let's find out.
WhatsApp helps business of all sizes kickstart their marketing and promotions | WhatsApp
WhatsApp bulk messages are sent to many recipients at the same time.
Instead of individually contacting each customer — which takes hours of your time — you can:
Users receive your bulk message as a private message. (They can't see who else is on the recipient list).
Even better, there's no limit to the number of recipients of a bulk message. And with WhatsApp API, even those who haven't saved your WhatsApp number get notified.
WhatsApp bulk messaging was initially only available to consumers. But now, businesses use it for their outbound marketing initiatives.
Many businesses prefer WhatsApp over other communication channels because of its quickness and simplicity.
WhatsApp has a few bulk messaging options for different types of companies:
Your WhatsApp messages keep customers informed.
For example, you can send:
You can send bulk messages through WhatsApp Business and WhatsApp Business API.
With the standard WhatsApp Business App, you can simultaneously message 256 contacts.
Note: Your contacts must save your number to view your message.
Maximum number of contacts for WhatsApp Business | Big Tech Question
WhatsApp Business API lets you send messages to customers who don't have your phone number saved.
Send broadcasts between 1,000 and 100,000 messages to any number of users in a rolling 24-hour timeframe.
Zoko Broadcast Messages | Zoko
WhatsApp uses phone number tiers, status, and quality ratings to safeguard its users from spam and improve bulk communications.
Your specific bulk message capabilities depend on the following factors:
WhatsApp API establishes phone number tiers. This dictates how many recipients you can send bulk messages to.
So, if you're in a higher tier, you're allowed to communicate with more individuals in a rolling 24-hour period.
The result: You grow your audience and improve marketing/sales.
To boost your phone number tier, send twice the number of messages permitted for your tier in seven days.
Here's an image to help you understand the process:
Increasing WhatsApp Tier System | Message Bird
Customers give you a quality rating based on your messages over the last seven days.
Your quality rating falls into three categories:
Why is this important?
Well, your quality rating determines your phone number's status. And your status dictates your sending capacity.
Your phone number's rating decreases any time it's reported or blocked. Being repeatedly reported/blocked gives you the lowest quality rating.
Your rating may also go down if you exceed your messaging limit.
When your phone number reaches low quality (due to being reported/blocked), your status changes from "Connected" to "Flagged."
You have seven days to improve your quality rating:
If your rating decreases because you surpassed your messaging limits, your status becomes "Restricted." Being Restricted limits your messaging capabilities:
Send only high-quality WhatsApp bulk messages to maintain a good quality rating. Providing great customer service via WhatsApp lets you continue to send messages freely.
WhatsApp Broadcast | Zoko
Zoko — the central hub for all your WhatsApp communications — helps you broadcast messages to your customers in a seamless and trouble-free process.
Like many e-commerce businesses, Born Primitive understands the power of incentivizing visits to the website. The business started out using email promotions, but it wasn't getting the user engagement it desired.
Born Primitive switched to WhatsApp for marketing communications because of its simplicity, efficiency, and popularity among customers.
Born Primitive also began using Zoko’s broadcasting tool.
Zoko overcomes the messaging limitations associated with WhatsApp and WhatsApp Business (e.g., the inability to message customers who do not have the brand’s number saved on their phones).
Mallory H, Founder of Born Primitive
Messaging via Zoko delivered “almost instant” results for Born Primitive.
Unlike emails — which are often overlooked or sent to spam — Born Primitive’s WhatsApp messages typically achieve an impressive 95% opening rate.
Sending a broadcast via Zoko helped the business gain a 20% increase in web traffic.
Read the full story here.
Customers who message you on WhatsApp are your most engaged customers and prospects.
With WhatsApp bulk messages, you can:
Good communication makes your customers happy and, ultimately, improves your business.
If you need help broadcasting your messages through WhatsApp, consider Zoko.
Watch our full product demo here.