The Perfect Timing: 10 Best Times To Send Your WhatsApp Marketing Messages with Zoko

Imagine being a pioneer in the early days of the internet, amazed at the rapid development of technology. Now, imagine a world where businesses can directly interact with their customers through a platform they use daily: WhatsApp.

WhatsApp has evolved into an essential tool for e-commerce businesses, with billions of users worldwide who regularly check their messages. Zoko takes this a step further, transforming WhatsApp into a versatile e-commerce platform that facilitates sales, order placing, payments, and customer support.

But there's a catch - you can't just flood your customers with an endless stream of marketing messages. Too many messages can easily turn into spam, driving customers away rather than attracting them.

So how do you maximize the benefits of WhatsApp marketing with Zoko, without damaging your customer relationships? You need to be strategic about when you send your messages.

The timing of your messages can depend on:

• The nature of the message
• Your customers' habits
• Personal privacy laws
• Customers' online behaviour

It might seem complex initially, but once you understand your customers' behaviour, you'll have a better idea of when to engage them with messages. Get it right, and you'll enhance customer experience while converting more leads into sales.

I. After customers opt-in

Zoko allows businesses to get consent from customers before sending them WhatsApp messages. As per WhatsApp Business Policy, it's crucial to:

• Obtain consent before sending messages.
• Disclose the type of messages you plan to send (promotional, transactional, etc.).
• Provide a way for customers to opt-out of receiving messages.

II. When customers are shopping

With Zoko's integration with Shopify and WooCommerce, you can send personalized messages to your customers when they're browsing your online store. The integration also allows you to send them cart reminders, discounts, and product recommendations to encourage them to make a purchase.

III. When customers get paid

Many people tend to make purchases around payday. Using Zoko, you can schedule promotional offers and discounts towards the end of the month, when your customers are likely to have disposable income.

IV. When customers need your product

Zoko's advanced segmentation feature allows you to send personalized messages to customers based on their purchase history and preferences. For instance, if you sell skincare products that typically last a month, you can send a reminder message about replenishing their supply just before they run out.

V. Immediately after a transaction

Zoko allows you to send transactional messages, such as order confirmations, shipping updates, and payment confirmations immediately after a customer makes a purchase. These messages reassure your customers and improve their shopping experience.

VI. Within 24 hours of cart abandonment

Zoko's cart recovery feature allows you to send a reminder message to customers who left items in their cart without completing the purchase. You can even offer them a discount or free shipping to incentivize them to complete the purchase.

VII. When customers visit your website

You can use Zoko to send customers a personalized message when they're browsing your website. The message could include a special discount or a recommendation based on their browsing history.

VIII. Before anyone else gets the deal

Offer exclusive deals and promotions to your WhatsApp subscribers to show them the value of being part of your community. Zoko allows you to create and send personalized promotional messages to your customers.

IX. At an unexpected time

By sending messages at less typical times, you can make your messages stand out. With Zoko, you can schedule your messages to be sent at any time you choose.

X. In the morning (but not too early)

Most people check their phones shortly after waking up. Zoko allows you to schedule messages to be sent in the morning, ensuring that your message is one of the first things your customers see when they pick up their phones. However, it's important to respect the time boundaries set by WhatsApp and not send messages before 8 am.

Bonus: When to avoid sending messages

There are two key times when it's best to avoid sending WhatsApp marketing messages: holidays and Saturdays. Holidays are a time when people are busy with family and festivities, and your messages may go unnoticed or be seen as an intrusion. Similarly, Saturdays are typically a low point for e-commerce stores as people are more likely to be engaged in outdoor activities.

By avoiding these times and strategically timing your WhatsApp marketing messages with Zoko, you can maximize customer engagement and drive better results for your e-commerce business. Zoko's advanced segmentation and personalization features ensure that your messages are targeted and relevant, leading to higher conversion rates and customer satisfaction.

Conclusion:

Zoko empowers e-commerce businesses to leverage WhatsApp marketing effectively. With features such as advanced segmentation, personalized messaging, and scheduling options, Zoko enables businesses to engage with customers at the right time, leading to increased sales and stronger customer relationships. By understanding the best times to send WhatsApp marketing messages and utilizing Zoko's features, you can take your e-commerce business to new heights.

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