If you're not using conversational marketing to get leads, you may be missing out on a significant amount of potential customers. 79% of top-performing businesses have been using conversation marketing automation for more than two years, giving them a serious edge. Almost half of all U.S. adults (46%) now use voice assistants to communicate with their devices, so if you're not using this technology, you could be at a disadvantage.
Conversation marketing can help you connect with potential customers and build lasting relationships. This article will give you some examples of conversation marketing so you can see how it's done.
Conversational marketing is a new way of connecting with customers and prospects based on relationships and having meaningful conversations. It's a more human way of marketing focused on providing value and creating connections rather than selling products and services.
Some of the best conversational marketing examples are from companies like Apple, Amazon, and Uber. These companies have built their businesses by creating strong relationships with their customers.
Conversational marketing aims to create a connection with the customer that lasts beyond the purchase. It's about creating a relationship that can be built upon over time.
The following are the benefits of conversational marketing:
1. Increased sales conversions
Conversational marketing helps increase sales conversions by allowing businesses to engage with potential customers on a personal level. This type of marketing can help build trust and rapport between the customer and the company, which results in increased sales.
2. Better customer experience
Conversational marketing can also help improve the customer experience by providing a more personalized interaction. This type of marketing can help customers feel more valued and appreciated, leading to improved customer satisfaction.
3. Higher engagement
By its nature, conversational marketing is more engaging than other types of marketing. This means that customers are more likely to remember the interaction, and they are also more likely to take action based on the conversation.
4. Increased customer loyalty
Interacting with customers personally can help create a stronger sense of loyalty and connection to the company. This can lead to repeat business and increased customer lifetime value.
5. Good return on investment rate
Conversation marketing generally has a higher ROI than other types of marketing because it is more targeted and personalized. It allows businesses to focus their resources on a smaller group of potential customers, leading to more sales and a better return on investment.
The digital era has dramatically changed how we market to customers. No longer are one-way messages and top-down communication the norm. We must market to customers in a way that feels natural to them. Conversational marketing does precisely that.
Here are seven conversation marketing examples to help get you started:
“What are you looking for?”
Women's items
“What kind of women's items?”
Shoes
“What is your budget?”
$100-$200
After answering a couple of questions, as mentioned above, Spring will provide recommendations from different brands that match your preferences. Once you've found what you like, Spring's chatbot can help you finalize your purchase and schedule delivery.
This makes online shopping quicker and more enjoyable. You no longer have to sift through a massive catalog of products, and you're only shown items that fit your needs, making for a more seamless and personalized experience.
Because the chatbot is available 24/7, you can shop on your own schedule without waiting for business hours.
It can be tough to stand out from the crowd in a world where we're constantly inundated with marketing messages. But if you can find a way to converse with your audience, you'll be ahead of the game.
Take eBay, for example. The online marketplace uses conversational marketing to great effect, teaming up with Google Assistant to help people shop.
eBay's Google Assistant feature allows users to shop for items using natural language. So, instead of searching for specific items, users can ask the assistant to find something they might like. All you have to do is say, "Ok Google, let me talk to eBay," The bot will find items based on what you say.
Conversational marketing isn't limited to eCommerce brands. In fact, any company that relies on customer engagement can benefit from this powerful technique.
Consider how Marvel used conversational marketing to sell tickets for Avengers: Infinity War and Antman and the West. The approach was simple: whoever commented on their promoted posts about the movies was provided with the booking details via chatbot.
Not only did this create a more personal interaction between the brand and its customers, but it also increased the likelihood of people actually purchasing tickets. It's not just movie tickets that can be sold using conversational marketing – event tickets, airline tickets, and even hotel rooms can all be promoted and booked using this technique.
1-800-Flowers was one of the first companies to experiment with chatbots on Facebook Messenger.
By creating a chatbot that could handle flower orders, they made it possible for customers to complete their entire purchase without leaving the Messenger window. This convenience is one of the key reasons why 1-800-Flowers has become a go-to destination for the flower delivery.
When you start a chat with 1-800-Flowers on Messenger, the bot will welcome you and ask if you want to order flowers or talk to customer support.
If you choose to order flowers, the bot will ask for your location and show you a bouquet selection that can be delivered to your address.
You can then scroll through the available options and select the bouquet you’d like to purchase. Once selected, the bot will ask for your payment information and complete the purchase.
HealthTap is a health tech company that provides an online platform for people to connect with doctors and get medical advice. Their chatbot on Facebook Messenger allows users to ask questions about their health. If the user cannot find an answer to their question, they receive a detailed response from a certified doctor within 24 hours.
The bot also provides general information about health and wellness and specific advice on conditions and diseases. The chatbot's goal is to provide a convenient and easy way for people to get answers to their health questions.
What's great about this chatbot is that it's available 24/7, so people can get answers to their questions anytime, anywhere. It's also completely free to use.
National Geographic is one of the world's largest nonprofit scientific and educational organizations. They work to inspire people to care about the planet. One of their most famous initiatives is the project "Genius," an anthology series about the life of world-renowned physicist Albert Einstein.
What they did to promote the show was genius. They employed conversational marketing through Facebook messenger. People can message the National Geographic Facebook page and receive a response in Einstein's voice. The bot would answer questions about the show, share fun facts, and even crack a few jokes.
The responses were not only relevant to the show but also entertaining and informative . They even included GIFs to make the experience more engaging. This is a great example of how you can use conversational marketing to promote your brand, product, or service in an interactive and fun way.
Lyft has been a driving force in the ridesharing industry since it first hit the scene in 2012. The company has continued to innovate and now offers many unique features, including chatbots on Messenger, Slack, and Amazon Echo.
All you have to do is click on the car icon on the Facebook Messenger bot, and the bot will ask you for your current location and then provide a list of nearby ride options.
On Slack, if you type "Lyft" in the chat channel, the bot will provide you with all the necessary details, like fare estimates and ride options.
This approach to customer service is not only convenient, but it's also fast and efficient. It's a great example of how chatbots can be used to drive engagement and sales.
Conversational marketing is a great way to promote your brand, product, or service in an interactive and fun way. Here are the key takeaways from this article:
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