You might think Whatsapp is just a platform for instant messaging. Because of the app's growing number of users, many businesses are starting to realize the marketing potential of WhatsApp, specifically as part of an omnichannel marketing strategy.

Apart from the consumer messaging features in Whatsapp, there's also WhatsApp Business. By building a catalog, you can showcase your products or services and then use WhatsApp's business tools to draw in customers and sell natively in-app. The WhatsApp Business API also provides customer support and delivery notifications.

Every brand in 2022 reaches its customers across multiple channels — email, web pages, social media, video, and text. This kind of omnichannel approach is now table stakes in the competitive world of ecommerce marketing.

Let's talk about why you need an omnichannel strategy for your ecommerce business and why WhatsApp should be at the centre of it.

Omnichannel as Your Marketing Strategy

Here's what an omnichannel marketing strategy does:

Provides Robust Data

According to 35% of marketers, poor data quality makes it more challenging to target clients with relevant digital ads. Marketers need to gather and integrate data to synchronize customer experience across every channel. Omnichannel improves your data quality by diversifying it, drawing from multiple sources and a broader user base.

Impacts ROI, Big Time

Your brand could be losing up to 10% of its revenue without an omnichannel strategy. Here are some advantages to an omnichannel strategy:

• Customer retention triples
• 60% of millennials expect consistency across all channels
• Purchase rates increase from 250% to 400%, with a 494% higher order rate compared to single-channel marketing.
• CAC (customer acquisition cost) is 5 times lower
• 2x customer care efficiency
• Call centers save up to 20%
• Net promoter score (NPS) of 82

More Channels for Engagement

On average, campaigns employing three or more channels had engagement rates of 18.96% overall, compared to only 5.4% for campaigns using a single channel.

The omnichannel strategy boosts brand recall giving you a significant advantage in a vast online world. It opens opportunities for businesses to showcase what they have through personalized and relevant marketing without making it sound like a hardcore sell.

WhatsApp as the Centre of Your Omnichannel Strategy

Thanks to WhatsApp’s API, businesses now have another platform to add to an omnichannel strategy. With over 2 billion active monthly users worldwide, WhatsApp is a must.

With just a few taps on the app, WhatsApp for Business is a channel that can generate revenue:

• High open rates
• Many people use WhatsApp every day, which gives you more opportunities to communicate with them.
• WhatsApp has a 95% open rate, which blows email and SMS away.
• Communicate easily with your clients
• Influence marketing, sales, and customer-service outcomes with two-way interactions throughout the customer journey.
• Promote personalized interaction with clients by talking to them in real-time.
• Curate new experiences
• Create engaging conversational flows using the API to integrate rich video, dynamic product lists, interactive CTAs, and more.

Choose WhatsApp and complete the whole shopping experience from discovery to checkout within the app.

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As the centre of your omnichannel strategy, WhatsApp can have a major impact on your marketing outcomes. Users now have access to more features like the WhatsApp API, WhatsApp catalog, and WhatsApp payment to enhance their app use.

Prominent brands like Purplle, Born Primitive, Hotpack Global, and SuperBottoms use WhatsApp to send order-related messages, recover abandoned carts, and collect ratings and reviews.

Zoko for WhatsApp

You can quickly expand your marketing reach using WhatsApp's API with Zoko:

• Zoko gets you 3x more reviews than any other platform
• Zoko recovers one out of every four abandoned carts
• Interact with customers in real-time to keep their interest and advance them along the sales funnel
• Receiving orders over WhatsApp is fast
• Scale your WhatsApp user base to generate more revenue
• Zoko's dashboard gives customers the best experience possible and encourages them to buy
• Communicate with your customers on a large scale. Engage them in customized conversations so you can convert them in real-time, day or night.
• Zoko lets you segment customers so you can send out focused targeted marketing campaigns.

Conclusion

Make WhatsApp the centre of your omnichannel strategy to improve your ecommerce marketing.

At Zoko, we know how to get the most out of WhatsApp to maximize your marketing reach, your impact on customers, and your bottom line.

Watch this Zoko demo to learn more.

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