You might think Whatsapp is just a platform for instant messaging. Because of the app's growing number of users, many businesses are starting to realize the marketing potential of WhatsApp, specifically as part of an omnichannel marketing strategy.
Apart from the consumer messaging features in Whatsapp, there's also WhatsApp Business. By building a catalog, you can showcase your products or services and then use WhatsApp's business tools to draw in customers and sell natively in-app. The WhatsApp Business API also provides customer support and delivery notifications.
Every brand in 2022 reaches its customers across multiple channels — email, web pages, social media, video, and text. This kind of omnichannel approach is now table stakes in the competitive world of ecommerce marketing.
Let's talk about why you need an omnichannel strategy for your ecommerce business and why WhatsApp should be at the centre of it.
Here's what an omnichannel marketing strategy does:
According to 35% of marketers, poor data quality makes it more challenging to target clients with relevant digital ads. Marketers need to gather and integrate data to synchronize customer experience across every channel. Omnichannel improves your data quality by diversifying it, drawing from multiple sources and a broader user base.
Your brand could be losing up to 10% of its revenue without an omnichannel strategy. Here are some advantages to an omnichannel strategy:
On average, campaigns employing three or more channels had engagement rates of 18.96% overall, compared to only 5.4% for campaigns using a single channel.
The omnichannel strategy boosts brand recall giving you a significant advantage in a vast online world. It opens opportunities for businesses to showcase what they have through personalized and relevant marketing without making it sound like a hardcore sell.
Thanks to WhatsApp’s API, businesses now have another platform to add to an omnichannel strategy. With over 2 billion active monthly users worldwide, WhatsApp is a must.
With just a few taps on the app, WhatsApp for Business is a channel that can generate revenue:
Choose WhatsApp and complete the whole shopping experience from discovery to checkout within the app.
As the centre of your omnichannel strategy, WhatsApp can have a major impact on your marketing outcomes. Users now have access to more features like the WhatsApp API, WhatsApp catalog, and WhatsApp payment to enhance their app use.
You can quickly expand your marketing reach using WhatsApp's API with Zoko:
Make WhatsApp the centre of your omnichannel strategy to improve your ecommerce marketing.
At Zoko, we know how to get the most out of WhatsApp to maximize your marketing reach, your impact on customers, and your bottom line.
Watch this Zoko demo to learn more.