When it comes to scaling your business through WhatsApp, the right platform can make all the difference. You’re likely weighing options like Wati and Interakt, two well-known players offering powerful features to streamline communication and boost engagement. Wati brings dedicated business lines and marketing tools to the table, while Interakt excels with its CRM integration.
But here’s the real question: While these platforms are reliable, could there be an option that not only meets your needs but also elevates your WhatsApp game? One that offers flexibility, smarter integrations, and a better overall fit for growing businesses?
In this blog, we’ll dive into Wati vs Interakt, dissecting their features, WhatsApp API capabilities, and pricing models. And as we explore, you might just find an alternative that redefines your expectations.
Let’s jump in and see which platform really stands out.
When choosing a WhatsApp business tool, both Wati and Interakt offer powerful features, but which one truly fits your business needs? Think of it like picking an ice cream flavor: it's all about the details and which one best aligns with your unique requirements.
Let’s break down the differences that matter most to your business.
Both platforms come with automation features, but they cater to different needs and complexities. Here's how Interakt vs Wati stacks up:
Interakt offers support for both WhatsApp and Instagram, allowing businesses to manage customer interactions across multiple platforms from a single interface. Interakt is a more budget-friendly and simple solution for WhatsApp automation.
It allows you to automate basic tasks like order confirmations, abandoned cart reminders, and other notifications, making it a good fit for small to medium-sized businesses. However, it lacks the flexibility for more complex workflows and multi-channel integrations
Wati is a WhatsApp Business API solution provider that facilitates customer engagement, sales, and marketing conversations. With multi-channel automation, you can automate tasks across various platforms like WhatsApp, email, and Facebook Messenger.
It's ideal for your businesses that require complex workflows across multiple channels, making it great for sales automation or customer service. However, setting up these advanced workflows might require more technical know-how.
Customisation is key for businesses wanting to make the most out of their WhatsApp automation. Let’s compare the customisation features of both platforms:
Interakt provides more basic customisation options, such as auto-replies and basic workflows. While it's easy to use and user-friendly, it lacks the flexibility for more advanced customisations, which can limit businesses that want a highly personalised experience
Wati excels with its customisation options, allowing businesses to build personalised workflows and use APIs to integrate features specific to their industry. If you need highly tailored workflows or advanced API integrations, Wati is an excellent choice. However, to unlock the full potential, you might need some technical expertise.
When it comes to chatbots, both Interakt vs Wati offer features that automate conversations, but their capabilities differ:
Interakt’s chatbots are simpler and come with pre-built templates for common tasks like FAQs and order updates. While great for businesses just starting with automation, it lacks the flexibility and sophistication of Wati’s chatbot capabilities.
Wati offers a visual chatbot builder that doesn’t require coding skills. You can create AI-driven, personalised conversations for customer support or marketing, making it perfect for your business if you are looking to provide rich customer experiences. However, for more complex chatbot functionality, you may need to invest more money and resources.
The ability to track performance is crucial for refining your WhatsApp marketing strategy. Here's how Interakt vs Wati fare in this aspect, compared against each other:
Interakt’s reporting features are basic, covering essential metrics such as message delivery and customer interactions. The platform supports Click-to-WhatsApp ads, enabling your business to drive traffic directly to their WhatsApp chats from advertisements.
Nonetheless, while Interakt is suitable if you run a small business, those of you seeking deeper insights into customer behavior or campaign performance might find it lacking.
Wati provides detailed reports covering message volume, customer sentiment, agent performance, and more. The platform goes beyond basic metrics to give you a comprehensive view of your WhatsApp marketing campaigns. However, these insights can be overwhelming for businesses that only need basic reports.
Both platforms offer integrations to help your business streamline its processes. Let’s see how they compare:
Interakt offers a range of integrations, especially with platforms like Shopify and WooCommerce. However, it has fewer options compared to Wati, and you might need to purchase add-ons for certain integrations.
Wati offers a wide range of integrations with popular tools like Zoho, HubSpot, Shopify, WooCommerce, Zendesk, Stripe, and PayPal. It also allows custom integrations through APIs and webhooks, giving you more flexibility. However, some integrations may require a higher-tier plan or additional costs.
Interakt - 4.5/5 (G2), 4.4/5 (Capterra)
Wati - 4.7/5 (G2), 4.6/5 (Capterra)
Pricing is always a key consideration when choosing the right platform for your business. Here is a breakdown of pricing between Interakt vs Wati:
Interakt offers four plans:
Pricing is an essential factor when selecting a platform for your business. Below is a breakdown of Wati's pricing plans:
Growth: ₹2,499 /3 users/month
No additional users, additional charges apply for conversations (24-hour message threads)
Key Features in the Growth Plan:
Pro: ₹5,999 /5 users/month
Additional users ₹1,299/month, additional charges apply for conversations (24-hour message threads)
Key Features in the Pro Plan:
Business: ₹16,999 /5 users/month
Additional users ₹3,999/user/month, additional charges apply for conversations (24-hour message threads)
Key Features in the Business Plan:
Both Wati and Interakt offer distinct features suited to different business needs. However, when it comes to flexibility, ease of use, and scalability, you might find Zoko, an alternative to these both provides the perfect balance, with powerful automation, extensive integrations, and advanced features, all at an affordable price.
Related: Comparison Interakt vs Zoko
Now, let's look at Zoko, the ultimate alternative that triumphs over Interakt vs Wati.
Zoko is a comprehensive WhatsApp Business API platform designed to help your e-commerce business seamlessly engage with customers, automate sales, streamline support, and enhance marketing strategies.
FlowHippo flows is Zoko's powerful automation engine that allows your business to automate everything from customer interactions to complex workflows without writing a single line of code. The platform's intuitive, drag-and-drop interface makes it easy to set up powerful automation tailored to your business needs.
Zoko offers flexible pricing to cater to businesses of various sizes:
Note: Additional charges apply for conversations exceeding the free limits. Conversation charges for business-initiated messages (in India) are ₹0.049 per message, and user-initiated messages are ₹0.0099 per message.
As a versatile and scalable solution, Zoko integrates directly with Shopify and offers a wide range of features that cater to businesses looking to utilize WhatsApp for customer engagement and sales automation.
Choosing the right platform to scale your business via WhatsApp is a game-changer, and while the comparison between Interakt vs Wati offers valuable features, Zoko's flexibility, powerful automation, and seamless integrations provide the ultimate advantage for growth. With its comprehensive tools designed to enhance customer engagement and streamline operations, Zoko stands out as a clear winner.
Ready to level up your WhatsApp marketing? Schedule a demo with Zoko today or start a free 7-day trial and explore how our powerful features can transform your business! For any queries, feel free to reach out to us to know more.
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