You’re putting effort into WhatsApp marketing, but your messages aren’t cutting through the noise. As your customers' inboxes fill up, they ignore generic messages. Writing one message at a time wastes resources. Copy-pasting random templates? That’s a gamble, making it a hit or miss.
WhatsApp broadcast messages fix that. They let you instantly reach hundreds, even thousands, of customers, without losing the personal touch. And with open rates as high as 98%, according to WhatsApp Business, your chances of getting seen are much higher on WhatsApp.
In this blog, you’ll learn what broadcast messages are, how to send them using the WhatsApp Business App or API, and precisely what to say. We’ll also share sample templates you can use today, designed to increase engagement, save time, and drive results.
Let’s get started and help your messages land, get opened, and drive action.
A WhatsApp broadcast message lets you send a single message to multiple people at once, without starting a group chat or exposing recipients to each other. Each message lands in the recipient’s inbox as a private, one-on-one chat, just like a standard message from your business.
Think of it like BCC in email: you send one message, and everyone receives it individually. If someone replies, you’ll see their response in a separate thread, no noise, no clutter.
This makes broadcast messaging perfect for updates, promotions, or alerts. This, in turn, emphasizes the importance of using a WhatsApp broadcast message sample to drive engagement, as it helps to understand how the feature works.
Platforms like Zoko make this even easier for you, especially if you are a Shopify merchant, letting you send high-converting WhatsApp broadcast messages at scale, automate replies, and manage everything from a single inbox.
Now, let’s consider why WhatsApp Broadcast messages are a game-changer for your business.
Sending WhatsApp messages one by one is time-consuming and prone to error. Broadcast messages solve that by making communication fast, personal, and scalable. But the real power lies in what this feature can do for your business beyond just saving time.
Here are the most significant advantages of using WhatsApp broadcast messages:
You can send a single message to hundreds of customers at once. It lands directly in their private chat, not in a noisy group. This makes it ideal for updates, offers, or service alerts without overwhelming your team or audience.
Even though you’re sending one message to many, it feels personal. Each message can be tailored using a WhatsApp broadcast message sample or template along with smart tags (like the customer’s name), boosting trust and response rates.
With pre-approved message templates, you don’t have to start from scratch every time. You stay consistent, avoid typos, and save weekly hours, especially useful for promotions, reminders, or festive greetings.
WhatsApp sees open rates far higher than email (20%) or SMS. That means more eyes on your message, and more chances of getting a reply, click, or sale.
No group clutter. No shared contact lists. Broadcasts are 1:1 conversations that respect privacy while keeping communication direct and to the point.
WhatsApp broadcast message sample templates help you maintain the same voice and tone across messages. This consistency reinforces your brand, builds familiarity, and keeps communication sharp and professional.
From birthday messages to VIP offers, broadcasts let you build genuine relationships. A well-timed message makes customers feel seen, valued, and more likely to return.
With tools like Zoko, as a Shopify merchant, you go beyond basic broadcasts. You can segment audiences, automate follow-ups, track delivery, and even integrate payments, all from one dashboard.
Zoko connects your Shopify store directly to WhatsApp, bringing powerful automation, personalization, and sales tools into one clean interface.
Now, let’s take a look at how to send WhatsApp broadcast messages using both the WhatsApp Business App and API.
Whether using the WhatsApp Business App or the WhatsApp Business API, sending broadcast messages can help you reach your audience effectively.
Here’s how you can send a WhatsApp broadcast message sample using both methods:
This method is ideal for small businesses that want to send bulk messages to a limited list of contacts. Here’s how to do it:
The WhatsApp Business API is designed for medium to large businesses that require scale and automation. Here’s how to send a broadcast message using the API:
Monitor performance: Use your API provider’s analytics dashboard to track delivery, open rates, and customer interactions.
Now, let’s explore some WhatsApp broadcast message samples you can start using to stand out!
Crafting the right message is half the battle. Whether you’re announcing a new product, promoting a sale, or re-engaging customers, having a go-to WhatsApp broadcast message sample can save time and boost results.
Here are 20 high-impact, real-world broadcast templates organized by use case
Used to drive conversions during special deals or limited-time offers.
Create hype and drive traffic to fresh arrivals.
Perfect for pushing products with high demand or waitlists.
Re-engage inactive customers with value or personalization.
Maintain transparency during tech issues or downtimes.
Boost participation in launches, webinars, or in-person events.
Keep customers informed in real time.
Nurture subscribers with curated updates.
Make birthdays and milestones feel special.
Short, high-priority messages that get attention.
Maximize revenue around holidays and festivals.
Welcome customers and set expectations.
Nudge customers back to complete their purchase.
Increase AOV through smart recommendations.
Motivate continued engagement with points or perks.
Drive traffic to educational or inspirational content.
Get feedback and show you care about customer input.
Prevent no-shows and boost professionalism.
Build trust post-purchase.
Set expectations after business hours.
To maximize the impact of your WhatsApp broadcast messages, it's essential to integrate them seamlessly into your sales and customer engagement workflows. Zoko.io offers robust features that allow Shopify merchants to do just that, turning static message templates into dynamic, interactive shopping experiences.
What you can do with Zoko:
By incorporating these capabilities, you can transform your WhatsApp broadcasts into powerful tools for customer engagement and sales conversion.
If you’re ready to turn these message samples into conversions, book a demo and see how Zoko works with your workflow.
WhatsApp broadcast messages are a game-changer for your business if you want to engage customers at scale without losing the personal touch. Whether using the WhatsApp Business App or the WhatsApp API, having the right WhatsApp broadcast message sample can significantly boost your results.
With Zoko.io, you can take your WhatsApp marketing to the next level, automating broadcasts, personalizing messages, and managing customer interactions in one place.
Contact us to learn more about how Zoko can step in to help.
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Start your 7-day free trial with Zoko today and experience the difference firsthand!
Sources for the blog written
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