Relying solely on Google Shopping to drive your e-commerce sales? You're not alone, but it's time to rethink that strategy. In 2024, 90% of Shopify merchants connected their stores to two or more sales channels, aiming to diversify and reach customers across various platforms. As advertising costs continue to rise, many are turning to more affordable alternatives.
In this blog, we’ll explore the Google Shopping alternatives that offer Shopify merchants better value, higher engagement, and more cost-effective solutions for growing their online sales.
Key Takeaways
Google Shopping is a powerful tool, but relying solely on one platform can limit your store’s potential. Explore alternatives to optimize your ad spend and enhance customer engagement.
Amazon Marketplace is one of the most popular e-commerce platforms globally, with Amazon hitting nearly $638 billion in net sales revenue worldwide in 2024. Sellers can leverage Amazon’s tools, such as Amazon Seller Central, FBA (Fulfillment by Amazon), and its advertising solutions to drive sales.
Amazon Marketplace is best for e-commerce merchants who want to maximize their e-commerce sales and expand their reach globally. It's beneficial for merchants seeking high visibility and access to a large, international consumer base.
eBay stands as one of the world's largest online marketplaces, facilitating over 1.7 billion listings worldwide as of Q2 2025. In the same quarter, eBay reported a Gross Merchandise Volume (GMV) of $19.5 billion, with $2.7 billion in revenue.
e-commerce merchants looking to tap into a global market with diverse sales formats, including auctions and fixed-price listings.
Shopify is a leading global e-commerce platform that allows entrepreneurs and businesses to set up, operate, and scale their online stores. As of Q4 2024, Shopify reported a 31% year-over-year revenue growth, highlighting its strong financial performance. The platform supports millions of merchants across 175+ countries.
Who is it best for?
E-commerce merchants are looking for a scalable and customizable platform to build and grow their online stores. It's beneficial for businesses aiming to expand across multiple sales channels.
While Shopify provides an excellent platform for building and growing your e-commerce store, integrating Zoko takes your business to the next level with sales and customer interactions via WhatsApp into your ecommerce store.
Book a free demo today to see how Zoko integrates with Shopify, allowing you to manage orders, offer customer support, and process payments, all within WhatsApp.
Etsy is a global online marketplace specializing in handmade, vintage, and unique factory-manufactured items. As of Q1 2025, Etsy reported 88.5 million active buyers, a 3.4% decrease year-over-year, and 6.5 million reactivated buyers, up 2.1% from the prior year period.
E-commerce merchants specializing in handmade, vintage, or unique items who wish to reach a global audience seeking distinctive products.
Facebook Marketplace is a peer-to-peer platform integrated within Facebook, enabling users to buy and sell items locally or nationally. As of 2025, it boasts over 1.1 billion monthly active users worldwide. The platform is accessible in 228 countries and territories.
E-commerce merchants seeking to tap into a vast user base without incurring listing fees. It's beneficial for businesses offering products in categories like electronics, furniture, and fashion.
6. Alibaba.com
Alibaba.com is a leading global B2B e-commerce platform that connects businesses with suppliers and manufacturers worldwide. In the quarter ended March 2025, Alibaba.com reported a 36% year-over-year growth (US$4,495 million) in its international digital commerce segment, highlighting its expanding reach and influence in 190+ countries.
Also Read: How to Integrate your Razorpay Account to Zoko
E-commerce merchants seeking to source products in bulk at competitive prices, particularly those looking to establish or expand their wholesale operations.
Bing Shopping is an integral part of Microsoft's Bing search engine, allowing e-commerce merchants to showcase their products directly in search results. 54% of consumers use search engines for online product research. Bing Shopping offers e-commerce merchants a chance to tap into this valuable search traffic.
E-commerce merchants aiming to diversify their advertising strategies and reach users within Microsoft's ecosystem, particularly those targeting North American audiences.
ShopMania is a global price comparison platform operating in 25 countries, including India, Brazil, and several European regions. It attracts over 5 million unique visitors monthly, providing e-commerce merchants with an opportunity to showcase their products to a broad audience.
E-commerce merchants seeking to expand their online presence through a cost-effective advertising platform with global reach.
BigCommerce is a highly scalable e-commerce sales platform to help businesses of all sizes create, manage, and grow their online stores. It supports over 60,000 merchants globally, offering tools for product management, multi-channel selling, and customer engagement.
Also Read: How to Leverage WhatsApp B2B for Marketing Success
E-commerce merchants seeking a scalable platform with advanced features, especially those in the B2B sector or those looking to expand across multiple sales channels.
Criteo Commerce Growth is a performance-driven advertising platform to acquire new customers and retain existing ones through automated campaigns. Utilizing Criteo's extensive shopper graph and AI-powered optimization in the e-commerce sales funnel enables advertisers to deliver personalized product recommendations and cross-channel campaigns across social platforms like Meta (Facebook and Instagram).
Also Read: Top 9 Alternatives for Dynamic Retargeting Ads
E-commerce merchants seeking an advertising solution that combines customer acquisition and retention strategies, with the flexibility to manage campaigns across channels and platforms.
Pinterest Shopping is an integrated feature within Pinterest that allows e-commerce merchants to showcase their products directly to users in a visually appealing and engaging manner. With over 578 million monthly active users globally, Pinterest serves as a powerful platform for product discovery and inspiration.
Also Read: Shopify Catalog Syncing and Data Analytics
E-commerce merchants aiming to use visual discovery to promote their products, especially those in fashion, home décor, beauty, and lifestyle categories.
Zoko enables e-commerce merchants, especially those using Shopify, to enhance their store’s performance by integrating WhatsApp into their sales and customer service processes. With Zoko, you can streamline customer interactions, recover abandoned carts, and drive higher conversions, all directly through WhatsApp.
Key Features:
If you're looking to optimize your sales and customer experience further, Zoko allows seamless integration. Sign up for Zoko to start selling through WhatsApp and unlock more growth opportunities.
The biggest competitor to Google is Bing, driven by Microsoft’s investments and its integration with AI tools like ChatGPT.
The best resale app varies by market, but platforms like eBay, Poshmark, and Depop are top choices for reselling products.
Amazon is the number one shopping app in India, followed closely by Flipkart, both of which offer extensive product ranges and convenient delivery options.
Amazon and Flipkart are the most trusted shopping apps in India, known for secure payment methods and reliable customer service.
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