In 2025, WhatsApp continues to dominate as a business communication powerhouse, with more than 2.5 billion active users globally. Messages achieve open rates as high as 98%, far outpacing traditional email marketing channels. Brands that treat WhatsApp as a sales platform, not just a support tool, are seeing standout results.
In this post, we’ll explore real campaigns from around the world, unpack their strategies, and show you how to replicate their success in your own WhatsApp marketing.
Key takeaways
WhatsApp is where customers discover, decide, and buy. For e-commerce brands and Shopify merchants, WhatsApp marketing bridges the gap between browsing and conversion in a way that feels personal, not pushy. Here’s why it matters:
When used thoughtfully, WhatsApp marketing campaigns don’t just sell more. They help brands stay close to their customers in the most natural, human way possible.
Now that we know why WhatsApp matters for brands, let’s look at how companies across the world are using it to build real, measurable success.
Great WhatsApp campaigns feel personal, useful, and fast. The best ones also prove out clear business gains: higher ROAS, recovered carts, bigger ticket sizes, or faster time to purchase. Below are eight standout stories with concrete plays you can adapt to your Shopify store:
Jack Wolfskin, the German outdoor gear company, wanted to turn one-time buyers into loyal customers by creating a more personal connection beyond email marketing. They adopted WhatsApp as their engagement hub, using it not just to send promotions, but to actually converse with customers.
The brand focused on using WhatsApp to gather first-party data, segment audiences by interest and geography, and deliver highly personalized product updates, like hiking gear for mountain enthusiasts or insulated jackets for cold-weather travelers. The move positioned Jack Wolfskin as a brand that “talks to” customers, not just “markets to” them.
Strategy they used:
Jack Wolfskin achieved over 30% click-through rates, dramatically higher than email benchmarks, and grew its WhatsApp subscriber list into tens of thousands within months, with measurable improvements in repeat purchases.
Maggi Germany transformed WhatsApp into a virtual kitchen companion. The “Chef in Your Kitchen” campaign introduced Kim, an AI-powered WhatsApp assistant that helped users cook with Maggi ingredients.
Instead of running traditional banner ads, Maggi focused on building relationships — sending recipes, cooking tips, and real-time support for meal prep. The campaign positioned Maggi as a trusted helper for everyday cooking rather than just a packaged food brand.
Strategy they used:
Over eight weeks, the chatbot sent more than 200,000 personalized messages. Maggi saw a 4.2-point increase in ad recall and a measurable lift in brand sentiment, proving that conversational engagement builds stronger recall than static advertising.
Absolut Vodka turned WhatsApp into an exclusive party gatekeeper during a major launch event in Argentina. The “The Doorman” campaign invited users to message an imaginary bouncer named Sven, who decided who could attend Absolut’s invitation-only celebration.
Participants had to creatively convince Sven — using text, photos, and voice notes — why they deserved a spot. The campaign cleverly humanized the brand and made WhatsApp feel like the velvet rope to an exclusive experience.
Strategy they used:
The campaign generated over 1,000 user submissions in three days and 600 new direct contacts. It became one of the earliest examples of creative brand storytelling via WhatsApp and significantly boosted Absolut’s cultural relevance among millennials.
During its high-traffic “Big Billion Days” sale, Flipkart sought to improve how shoppers discovered deals without overwhelming them.
They built a WhatsApp-based “Personal Shopper” — a chatbot that acted like a friendly guide, helping users browse personalized offers, games, and exclusive discounts. The campaign’s focus was to simplify product discovery while keeping interactions conversational and enjoyable.
Strategy they used:
Flipkart achieved 3.5× higher conversion rates and a 7× increase in engaged visitors compared to their standard app notifications, generating billions in sales during the campaign window.
Omay Foods, a regional snack and beverage distributor in the Middle East, wanted to simplify how customers and retailers placed repeat orders.
By adopting WhatsApp as their main B2B and B2C communication channel, Omay turned inquiries into conversations and conversations into orders. The brand used WhatsApp to handle real-time product queries, push new stock updates, and manage reorders, making the buying process effortless.
Strategy they used:
Omay Foods recorded a 5× increase in inbound inquiries, a 3× rise in repeat customers, and a 43% reduction in average order cycle time, showing how conversational commerce drives operational efficiency.
Lenskart, one of Asia’s largest eyewear brands, turned WhatsApp into a high-performing campaign channel for both promotions and customer retention.
During Valentine’s Week, it launched a conversational campaign offering “Buy 1 Get 1 Free” deals, paired with personalized style tips post-purchase. Lenskart’s strategy showed how even transactional reminders can evolve into meaningful, fashion-driven interactions.
Strategy they used:
The campaign saw open rates above 90%, outperformed email and SMS channels, and improved repeat purchases while cutting marketing costs per acquisition by nearly half.
ADAC, Germany’s prominent automobile club, needed to appeal to younger users less likely to call a parent for roadside advice.
In the “Don’t Call Mom” campaign, ADAC created a WhatsApp hotline to let young people message questions directly — from travel tips to car maintenance queries. The slogan flipped expectations: instead of calling mom for help, call ADAC via WhatsApp. The campaign rolled out digitally for six weeks, backed by influencer mentions and a strong social push.
Strategy they used
The campaign drove about 20 million impressions and received ~140,000 messages across its run. It boosted ADAC’s relevance among younger demographics, positioning the brand as modern and approachable rather than formally institutional.
Unilever Brazil launched a campaign for its Comfort fabric softener brand. They plastered São Paulo with billboards that read, “I’ll Bring You Back Your Beloved Clothes,” plus a WhatsApp number.
When people messaged, a chatbot called MadameBot engaged them in conversations about garment care, gradually introducing the product and offering discounts. The offline → online bridge and the conversational brand approach made it stand out.
The strategy they used:
The results were striking: users exchanged around 290,000 messages over seven days with 12,000 unique customers. The campaign reportedly drove 14× the normal sales for the new product over the campaign window.
These campaigns make one thing clear: WhatsApp marketing works when it’s planned, personal, and respectful. So how can you recreate their success for your own brand?
Running a WhatsApp marketing campaign isn’t about sending messages to as many people as possible — it’s about sending the right message to the right person at the right time. Successful campaigns combine strong storytelling with careful planning, compliance, and follow-through. Here’s how brands are building high-performing campaigns in 2025.
Define what success means before launching. Is your goal to boost sales, drive sign-ups, or strengthen engagement? Each objective shapes how you’ll write, segment, and measure your campaign.
Having one clear goal per campaign avoids message fatigue and makes performance easier to evaluate.
WhatsApp is personal — treating every user the same breaks that trust. Use your customer data to group audiences based on purchase history, geography, or engagement level. For example:
Segmentation ensures that every message feels relevant, not repetitive.
The best campaigns sound human. Avoid copy that feels like an ad. Instead, use language that invites interaction — short, natural, and benefit-led.
Even at scale, WhatsApp works best when your brand feels like someone your customer knows.
Rich media — images, videos, product cards, or carousels — make offers more compelling. Add visual context rather than clutter. Buttons like “View Collection” or “Redeem Offer” guide users intuitively. Campaigns using interactive elements see higher response and conversion rates, especially when paired with relevant visuals.
Meta’s Business Policy requires user consent before sending marketing messages. Collect opt-ins transparently via your website, ads, or QR codes, and store proof for audits. Timing also matters: messages sent during local business hours (9 a.m.–8 p.m.) see the highest open and reply rates. Maintain a steady rhythm — no more than a few promotional messages per user each month — to keep engagement healthy.
Automation platforms like Zoko allow you to send reminders, cart recovery prompts, and feedback requests automatically after key triggers. Use analytics to measure open rates, clicks, and conversions. Refine your templates based on what performs — adjusting message length, tone, and media type.
A campaign shouldn’t end when a user clicks. Keep the chat open for post-purchase questions, reviews, or product support. The same thread that sells can also build loyalty. Brands that respond promptly and personally often see repeat engagement without needing another campaign.
Successful WhatsApp campaigns balance creativity with discipline. When strategy, structure, and empathy align, the platform becomes more than a message tool — it becomes a relationship channel that drives real business results.
Great WhatsApp campaigns win because they respect the context of chat: short, helpful messages, sent at the right moment, with a clear next step. The standouts you’ve just seen are consistent on three fronts: clean opt-ins, tailored journeys (not blasts), and fast follow-through inside the same thread. When you plan around those basics, WhatsApp becomes more than a message channel; it becomes the most natural path from interest to purchase.
If you want to run campaigns like these without duct tape, Zoko brings your Shopify catalog, WhatsApp templates, broadcasts, flows, and shared inbox into one place, plus extras like Shiprocket COD support and payments to keep orders moving.
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Yes. Even simple campaigns, like product updates or loyalty messages, work well if they’re relevant and timed right. Consistency and clarity matter more than expensive creatives.
Sending too many messages, using vague templates, or ignoring opt-ins often backfires. WhatsApp users value relevance and privacy—breaking either can lower engagement quickly.
Track response rate, click-through rate, and repeat engagement. Unlike email, WhatsApp’s conversational nature means response quality often reveals more than sheer volume.
It’s equally effective for B2B—especially for reorders, service updates, and personalized account management. The key is maintaining professionalism and timely support.
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