If you’re looking to boost your business's reach and engage with your audience in a more personal way, WhatsApp is a platform you can't ignore. As of March 2025, WhatsApp has grown to an impressive 3 billion monthly active users, up from over two billion in 2020. 

This rapid growth shows just how important the service has become in the world of digital communication. With such a massive user base, WhatsApp offers a unique opportunity for businesses like yours to connect directly with customers, share updates, and promote products in a way that feels natural and personal.

In this blog, we'll discuss the definition of WhatsApp marketing, why it’s important, and share top WhatsApp marketing examples. Plus, we’ll guide you through creating your own winning campaign. By the end of this blog, you’ll have all the information you need to launch your own successful WhatsApp marketing campaign.

Whether you're new to WhatsApp marketing or refining your strategy, this blog has you covered.

What is WhatsApp Marketing?

WhatsApp marketing is a strategy that allows businesses to connect with their customers through the WhatsApp app. It involves sending messages, promotions, updates, and providing customer support directly on the platform. With WhatsApp’s easy interface and high engagement rates, it has become a popular tool for businesses to communicate with their audience in a more personal way.

This marketing method can include text messages, images, videos, running contests, offering customer service, or using automated bots to answer questions. The key aspect of WhatsApp marketing is reaching customers on their phones, allowing businesses to communicate in real-time and strengthen their relationships with users.

Once you grasp the concept of WhatsApp marketing, you'll see why it's so important for growing your business.

Why is WhatsApp Marketing Important?

WhatsApp marketing is a powerful tool that helps your business connect with customers on a platform they use daily. Here's why it's essential for your brand:

• Better Open Rates: WhatsApp messages have an impressive open rate of 98%, which is much higher than email or SMS. This means your messages are likely to be seen and acted on quickly, leading to better results for your campaigns.
• Direct Communication: WhatsApp lets you talk to your customers like a conversation, not an ad. This helps build trust and makes people more likely to engage.
• Instant Customer Support: You can reply to customer questions instantly on WhatsApp. Quick responses make your business look reliable and boost customer satisfaction.
• Rich Media Sharing: WhatsApp allows you to send images, videos, and PDFs. This makes your campaigns more engaging and helps showcase products or promotions.
• Affordable Marketing: WhatsApp marketing is low-cost compared to traditional advertising. It lets you reach a wide audience without spending a lot of money.
• Easy to Automate and Scale: With WhatsApp Business tools, you can automate responses and send bulk messages, saving time and making it easier to grow your business.

Also read: How to Send WhatsApp Messages for Marketing Purposes?

Given the impact WhatsApp marketing can have on your business, let’s explore some of the most successful campaigns to inspire your own strategy.

Top 10 WhatsApp Marketing Campaign Examples to Watch in 2025

As WhatsApp continues to grow as a key communication channel, businesses are finding creative ways to use it for marketing. Below are some of the leading WhatsApp marketing campaign examples to keep an eye on in 2025, showcasing how brands are effectively connecting with their audience.

1. Unilever

Unilever is one of the world's largest consumer goods companies, with a portfolio that includes iconic brands like Dove, Axe, Lipton, and Hellmann's. The company is committed to sustainability and improving the health and well-being of its consumers. Below is an example of how Unilever creatively used WhatsApp to engage with customers and drive sales.

• Campaign Name: “I’ll Bring Back Your Beloved Clothes”
• Objective: Promote Comfort fabric softener in Brazil while keeping the marketing budget minimal.
• Strategy: The company used a WhatsApp chatbot named “MadameBot” to offer personalized clothing care tips and product recommendations to customers. It encouraged user interaction and product awareness in an innovative way.
• Outcome: The campaign saw 290,000 messages from 12,000 unique customers, leading to a 14x increase in sales for Comfort fabric softener.

2. Adidas

Adidas is a global leader in sportswear, footwear, and accessories, providing performance products for athletes and sports enthusiasts worldwide. The brand is known for its commitment to innovation and design. The following campaign is a great example of how Adidas used WhatsApp to engage customers creatively.

• Campaign Name: “Rent-A-Pred”
• Objective: Generate excitement and drive sales for the launch of the new Predator football shoes.
• Strategy: Adidas allowed fans to “rent” famous football players via WhatsApp, creating a fun and interactive experience for fans to get excited about the product.
• Outcome: The campaign garnered over 5 million views on social media, with the rented players achieving a 92% win rate, resulting in significant brand visibility and engagement.

3. S-Bahn Munich

S-Bahn Munich operates a vast network of commuter trains that serve the Munich metropolitan area in Germany. It is known for providing efficient and reliable transportation services. Here’s an example of how S-Bahn Munich engaged commuters with a simple yet effective WhatsApp campaign.

• Campaign Name: Selfie Competition
• Objective: Increase ridership and engagement with the newly updated S-Bahn trains in Munich.
• Strategy: The company ran a selfie competition via WhatsApp, inviting commuters to send in selfies to participate and win prizes. The simplicity and ease of WhatsApp participation increased engagement among daily commuters.
• Outcome: The campaign led to increased usage of public transport and higher engagement with the S-Bahn Munich brand.

4. Pringles

Pringles, a brand owned by Kellogg’s, is renowned for its iconic stackable potato chips that come in a wide range of flavors. Pringles is known for its fun and creative advertising campaigns. Below is an example of how Pringles creatively used WhatsApp to interact with their audience.

• Campaign Name: Emoji Challenge
• Objective: Engage younger audiences and increase brand interaction with a fun, creative challenge.
• Strategy: Pringles invited customers to take part in an emoji-based contest on WhatsApp, where participants created messages entirely out of emojis, which the brand then decoded.
• Outcome: The campaign resulted in increased user interaction, particularly with younger consumers, boosting brand engagement and awareness.

5. Holidayguru

Holidayguru is a leading travel agency in Europe, specializing in providing exclusive and budget-friendly vacation deals. The company is known for offering unbeatable last-minute deals on flights, hotels, and holiday packages. Below are the details of how Holidayguru used WhatsApp to offer personalized, time-sensitive deals to its audience.

• Campaign Name: Last-Minute Deals
• Objective: Drive bookings for last-minute travel offers by leveraging the personal touch of WhatsApp messaging.
• Strategy: Holidayguru sent personalized last-minute travel deals, including flights as low as 80 cents, directly to their subscribers via WhatsApp, creating a sense of urgency.
• Outcome: The campaign successfully increased customer loyalty and resulted in higher bookings, with many customers responding to the time-sensitive offers.

6. Toyota

Toyota, one of the largest automotive manufacturers globally, is recognized for its commitment to innovation, sustainability, and safety. The company offers a wide range of vehicles, from compact cars to luxury models.

Here is an example of Toyota using WhatsApp to engage potential customers in a fun, interactive way.

• Campaign Name: “Get an AYGO”
• Objective: Promote the Toyota AYGO model and create a more interactive, engaging experience for potential customers.
• Strategy: Toyota used WhatsApp to run a multi-step contest, encouraging customers to participate by generating content and interacting directly with Toyota’s messaging platform.
• Outcome: The campaign increased participation and led to higher customer engagement, enhancing brand awareness for the AYGO model.

7. Flipkart

Flipkart is one of India’s leading e-commerce platforms. It offers a wide variety of products, from electronics to clothing and groceries. Flipkart is known for its flash sales and great deals.

Below is an example of how Flipkart used WhatsApp to engage its audience during its sales events.

• Campaign Name: “Beat the Crave”
• Objective: Boost engagement and drive sales during Flipkart's promotional sales events.
• Strategy: Flipkart hosted an interactive WhatsApp quiz, where users answered questions related to ongoing promotions to win rewards.
• Outcome: The quiz resulted in increased participation in sales events, fostering higher customer engagement with Flipkart’s products and services.

8. Accor

Accor is a global hospitality group, with a wide range of hotel brands ranging from luxury to budget options. It is known for its commitment to guest satisfaction and innovative offerings.

Here’s an example of how Accor used WhatsApp to create a fun, engaging campaign for their product.

• Campaign Name: Recipe Contest
• Objective: Promote Accor’s mayonnaise products and engage customers with a fun and interactive experience.
• Strategy: Accor encouraged customers to share recipes using their mayonnaise products via WhatsApp, with winners receiving prizes. This personalized approach helped increase brand engagement.
• Outcome: The campaign successfully delivered community engagement, raised awareness for the product, and encouraged user-generated content.

9. KLM

KLM Royal Dutch Airlines is the flagship airline of the Netherlands, known for its customer-first approach and providing a high-quality flying experience to passengers worldwide.

Below is an example of how KLM used WhatsApp to enhance its customer service by collecting real-time feedback.

• Campaign Name: Customer Feedback Collection
• Objective: Improve customer satisfaction by collecting real-time feedback from passengers post-flight.
• Strategy: KLM used WhatsApp to send simple surveys to passengers, allowing them to share feedback on their experience in a quick and easy format.
• Outcome: The campaign led to higher customer satisfaction and allowed KLM to address any concerns quickly, improving their overall service quality.

10. Absolut

Absolut is a leading vodka brand, known for its premium quality and creative marketing campaigns. The brand is recognized for its modern, artistic approach to advertising.

The following is an example of how Absolut used WhatsApp to offer personalized customer experiences.

• Campaign Name: Personalized Cocktail Recommendations.
• Objective: Increase brand engagement and build customer loyalty by offering personalized experiences.
• Strategy: Absolut used WhatsApp to send tailored cocktail recommendations based on customer preferences, creating a more personalized experience for each user.
• Outcome: The campaign led to stronger customer interactions and increased brand loyalty by providing a unique, personalized experience that resonated with users.

Also read: Targeted Marketing Campaigns: Utilizing Zoko's Segmentation for WhatsApp Marketing

After seeing these successful WhatsApp marketing campaigns, you may be wondering how you can create one for your own business.

Steps to Create a Winning WhatsApp Marketing Campaign

Creating a successful WhatsApp marketing campaign involves careful planning and a personalized approach to reach your audience effectively. Here are the key steps to help you craft a campaign that engages your customers and drives real results.

Step 1: Identify Your Ideal Audience

First, figure out who you want to reach. 

• Segment your audience by interests, location, purchase history, or how they’ve engaged with your brand before. 
• This helps you create more relevant and personalized messages that your audience will actually care about.

Step 2: Obtain Permission from Customers

Always ask for permission before sending messages. 

• Whether it’s through opt-in forms, or website buttons, make sure your customers have agreed to hear from you. 
• This builds trust and ensures you're not invading their privacy.

Step 3: Establish Clear Campaign Objectives

Think about what you want to achieve with your WhatsApp marketing campaign. 

• Are you aiming for brand awareness, more sales, customer support, or gathering feedback? 
• Having clear goals helps you measure your success and shapes the content you’ll send.

Step 4: Personalize Your Communications

Make your messages feel personal by using the customer’s name and tailoring content based on their preferences or past behavior. 

• A personalized message is more engaging and shows that you care about the individual customer, not just your sales.

Step 5: Incorporate Visual Content

Don’t just send plain text, make your messages stand out with images, videos, GIFs, or PDFs. 

• Visual content is more engaging and makes your message easier to understand, which can improve how well your campaign performs.

Step 6: Automate Messaging for Efficiency

Automating your messages can save time and help you stay organized. 

• Set up notifications, reminders, and broadcasts to go out at the right times, ensuring you’re reaching your audience when they’re most likely to engage.

Step 7: Engage Through Broadcasts and Groups

Use WhatsApp’s broadcast feature to send announcements or promotions to multiple people at once. 

• If you want to build a community, create groups for deeper engagement with your most loyal customers.

Step 8: Utilize Click-to-WhatsApp Ads

Make it easy for customers to connect with you by running click-to-WhatsApp ads. These ads let users start a conversation with you instantly, making it simple to convert leads into actual conversations or sales.

For businesses looking to grow, Zoko can help. Zoko is a platform that lets you use WhatsApp for marketing, sales, and customer support. 

• It also offers exciting features WhatsApp in-chat ads. With this feature, you can show ads while they’re chatting with you. 
• This feature can make it easier to complete sales without leaving the app, helping you boost your conversions.

Ready to try it out? Start your 7-day free trial with Zoko today and discover how easy it is to drive sales and connect with your customers directly on WhatsApp!

Step 9: Measure and Improve Campaign Performance

Monitor how your messages are performing. Track metrics like delivery rates, read rates, clicks, and conversions. 

• By analyzing the data, you can see what’s working and adjust your campaign to improve its results.

Step 10: Follow WhatsApp’s Guidelines

Always respect WhatsApp’s guidelines by keeping your messages short, avoiding spam, and maintaining user privacy. 

• Following these rules helps you maintain a good relationship with your audience and ensures the long-term success of your campaigns.

Also read: WhatsApp Marketing 101: How to Use WhatsApp for Marketing

With your campaign steps ready, integrating Zoko into your strategy will help you maximize its potential.

Make the Most of WhatsApp Marketing with Zoko

WhatsApp marketing offers businesses a direct and effective way to engage with customers, and Zoko takes it even further by integrating WhatsApp into your business communication strategy.

Zoko is a platform that helps you make the most out of WhatsApp. By connecting WhatsApp with Zoko, you can automate workflows, enhance customer support, and boost sales, all directly within the app.

This is how Zoko can help your business:

• Seamless Transactions: Simplify the sales process and payment collection through WhatsApp, creating a smoother customer experience.
• Efficient Customer Support: Streamline support and order inquiries on WhatsApp, saving time and improving service efficiency.
• Logistics Management: Zoko integrates with Shiprocket to help you manage delivery and Cash-on-Delivery (COD) more effectively.
• Enhanced Engagement: Zoko's Click-to-Chat feature helped drive over 30,000 customer interactions, boosting engagement and strengthening relationships with customers.
• Advanced Use Cases: Zoko lets businesses handle orders, payments, and customer service directly on WhatsApp, making it easy for customers to get quick help.
• WhatsApp Payments & Ads: Zoko offers WhatsApp payments and in-chat ads, allowing businesses to simplify payments and promote products directly within chats.
• AI Features: Zoko uses AI to personalize messages, automate responses, and streamline sales, making your business more efficient.

Want to see how Zoko can help your business? Log in with Zoko today and check out how Zoko’s features can help you connect with your customers and grow your business through WhatsApp!