Pop-ups are a common sight on websites these days, and for good reason – they can be an extremely effective way to boost sales and engagement. But not all pop-ups are created equal. Implementing best practices and using engaging examples to get the most out of this marketing tool is essential.
This blog post will discuss the best practices for using pop-ups on your eCommerce site and some examples of great implementations. This will help your online store reach new heights of success. Let's get started.
Pop-ups were a standard advertising method in the early days of the internet. They were annoying, intrusive, and often blocked by browsers. But they were also effective at getting people's attention.
Today, pop-ups are making a comeback—but this time, they're being used to improve the mobile user experience. Here is why pop-ups are becoming ever so important:
Pop-ups are often used on websites to display special offers or requests for newsletter sign-ups. They can effectively get visitors to take action. That is why mobile pop-ups are one of the best e-commerce upselling strategies.
When it comes to mobile devices, pop-ups are even more critical. According to Statista, mobile devices accounted for 51.99% of all internet usage in the second quarter of 2022, rising from 31.16% in the first quarter of 2015. This trend is only going to grow.
If you want to make sure that your site is mobile-friendly, then you need to make sure that it has pop-ups designed for smaller screens. This means that they should be easy to see and easy to close. Otherwise, you run the risk of losing potential customers and visitors.
Fortunately, many WordPress plugins can help you create mobile-friendly pop-ups.
If you're creating a pop-up for your mobile site, there are a few things you need to keep in mind to ensure an excellent user experience.
First and foremost, remember that mobile users are often on the go and have little patience for anything that gets in their way. This means your pop-up needs to be easy to close and not interfere with the user's ability to navigate your site.
Second, your pop-up should be relevant to the user's interests and needs. Don't cram too much information into the pop-up - keep it concise and to the point.
Finally, make sure the call-to-action (CTA) is clear and easy to follow. A good CTA will encourage the user to take the desired action, whether it's subscribing to your newsletter or availing an offer. Examples of good CTAs include "learn more", "sign up" and "book a demo".
Pop-ups can be a make-or-break factor in driving conversions on your e-commerce store - especially on mobile.
When it comes to mobile pop-ups, you should keep a few things in mind to make sure they're as effective as possible.
As a marketer, it's important to understand the difference between mobile and desktop pop-ups. Mobile pop-ups need to be different than desktop pop-ups for a few key reasons.
First, a mobile device’s screen is much smaller than a desktop. This means a mobile pop-up needs to be more concise and to the point. It also needs to be designed for a smaller screen, which may mean using a different layout or font size.
Second, people are generally more likely to use their mobile devices while on the go. This means they're less likely to have the time or patience to fill out a long form on a pop-up. A shorter form or a simple call-to-action is more likely to get a mobile user's attention.
Finally, it's important to remember that people can disable pop-ups on their mobile devices. This means you must ensure your pop-up is truly relevant and valuable to the user, or they may just ignore it.
Understanding and implementing the difference between mobile and desktop pop-ups is crucial for your website's SEO ranking. Google scrutinizes any pop-ups they consider intrusive interstitials and penalizes sites that use them. So, if you want your site to rank well, use pop-ups thoughtfully and sparingly.
Users today are bombarded with popup messages and offers, especially when browsing the web on their mobile devices. It can be annoying, resulting in a poor user experience.
Fortunately, there are ways to create better UX for mobile popups. By following some simple design principles, you can ensure your popups are unobtrusive, relevant, and easy to dismiss.
Established in 2016 but constantly revised, Google's guidelines are for publishers who wish to use pop-ups on their mobile sites. This is a response to the growing trend of intrusive advertising that has been appearing on mobile devices and is designed to help improve the user experience on the web.
There are a few key points that publishers need to keep in mind when using pop-ups on their mobile sites:
1. Pop-ups should be easily dismissible by the user. This means that they should be able to be closed with a single tap and should not require any input from the user to close them.
2. Pop-ups should not obscure the content of the page. This means they should not cover up any important information the user is trying to access.
3. Pop-ups should not interfere with the normal flow of navigation on the page. This means they should not prevent users from accessing the content they are trying to reach.
4. Pop-ups should be used sparingly. This means that they should only be used when necessary and should be used sparingly.
5. Pop-ups should not be used for advertising purposes. This means they can be used for cookie usage permission, age verification, or data publicly unavailable on the site. However, they can not promote products or services or collect personal information from users.
While collecting personal information like email and urging newsletter sign-ups through pop-ups have been a common practice by many websites for e-commerce automation, it is suggested otherwise by Google's ranking system.
Publishers who follow these guidelines will help to improve the mobile web experience for all users. Sites that violate google's mobile pop-up guidelines are penalized and have lower SEO ranking.
Now that we know all dos and don’ts of mobile pop-ups and their importance, let’s look at the best practices of mobile pop-ups that comply with google’s guidelines and are guaranteed to result in increased traffic and engagement on your site.
There are many different types of pop-ups that you can use to improve the user experience on your store. Here are a few of the most popular options:
1. Traditional lightbox popup: This type of pop-up dims the main content and appears on top of it. It is important to ensure that the content in the lightbox is mobile-friendly, as this will ensure a better user experience for your visitors.
2. Fullscreen welcome mat: A fullscreen welcome mat is a great way to capture attention and get people interested in your site. This pop-up covers the entire screen, allowing you more room to display information.
There are many other types of pop-ups, including:
If you are wondering how to use social selling, these pop-ups can provide you with vital information to do just that if used efficiently. All pop-ups have various advantages and disadvantages. Simultaneously testing the most suitable pop-ups is the best way to pick the right one.
If you're not using a mobile-friendly pop-up template, chances are that your pop-ups are causing more harm than good regarding your e-commerce store's UX. Mobile users are often frustrated by pop-ups that are difficult to close or interfere with the content they're trying to view. This can lead to them bouncing from your site altogether - which is not the desired outcome.
By choosing a template designed to work well on mobile devices, you can ensure that your pop-ups are easy to close and don't get in the way of the content your users are trying to consume. By this, we mean using templates that fit in the vertical mobile screens and don't force the user to scroll sideways to either read the entire content or close the pop-up.
This can go a long way towards delivering a positive UX for all your store's visitors – no matter their device.
The average person's attention span is short and getting shorter. So when creating pop-ups for your website, it's essential to make them short and sweet.
Nobody wants to see a long, rambling message when they're trying to browse the web on their phone. Keep your copy concise and to the point, and make sure it's easy to read on a small screen.
This is also important as people want to quickly get to the main content they came on your e-commerce store for. Keeping the copy short will keep them happy while receiving the message.
Bonus tip: If you are wondering how to optimize headlines for SEO, keeping them concise is a significant part here too.
Using pop-ups should be fine if you are giving the visitors an easy and quickly identifiable way to get to the main content.
One way is to use a simple 'x' in the top right corner of the pop-up. This is a universally recognized symbol for 'close,' and your customers will know exactly what to do with it.
Another way is to use a button that says 'Close' or 'Skip.' This is also easily understandable and gives your customers another way to exit the campaign if they're not interested.
Whichever method you choose, just make sure it's easy for your customers to understand and act on. The last thing you want is them to get frustrated and leave your site altogether.
Call-to-action (CTA) is the primary goal of a mobile pop-up. Your CTA should be easy to see and understand so that users know exactly what to do.
Here are a few tips for creating a compelling CTA on your mobile pop-ups:
1. Use actionable language.
Make sure your CTA uses language that encourages users to take action. For example, instead of "Sign up now," you could use "Get started today."
2. Keep it short and sweet.
Your CTA should be short and to the point. Avoid using lengthy or complex sentence structures - users should be able to understand your CTA at a glance.
3. Use visuals to guide users.
In addition to text, you can also use visuals to guide users to your CTA. For example, you could use an arrow or button to point to your CTA.
4. Test different placements.
Experiment with different placements for your CTA - it could be above, below, or within the pop-up itself. Most importantly, your CTA is easy to find and click on.
Using pop-ups without strategizing results in a waste of resources and potential customer loss. Smart targeting ensures that your pop-ups are only shown to users who are likely interested in what you're offering and that they're shown at the right time.
You can achieve smart targeting by segmenting your audience and showing different pop-ups to different segments. For example, you might show a pop-up with a special offer to first-time visitors or product information to people who have already added items to their cart.
The most straightforward and effective way to deploy smart targeting when using mobile pop-ups is by addressing the three Ws:
When using pop-ups on your website, it's important to make sure they are personalized for mobile users. This means making sure the pop-up is the right size and format for a mobile device and that the content is relevant to what a mobile user would be looking for.
Failing to personalize your pop-ups for mobile users will result in a high bounce rate and could lead to customers leaving your site altogether. Many plugins and pop-up building tools allow you to customize the pop-ups by adding and removing content.
It is one of the best ways to gather information for marketing techniques brands deploy to increase sales on WhatsApp.
Below, we look at various examples of mobile pop-ups to see precisely how successful mobile pop-up campaigns look.
Source: https://www.glossier.com/
Glossier’s email marketing mobile pop-up is a perfect example of how to get what you want without ruining your customer’s experience. The pop-up appears in a small window at the bottom while users can easily view the content and scroll. The text is concise, and the exit button is prominent.
Source: https://mylkplus.com/
Internet users are often annoyed by a swamp of promotional emails from unknown sources. You can stand apart by using Mylk Plus’ mobile pop-up example. They discreetly offer a 10% discount in return for the customer’s email address. They also dismiss any hesitation by letting customers know they will receive zero spam.
Source: https://www.cph.dk/en
There's no better way to improve your business than to receive feedback. This mobile pop-up appears just when the customer leaves the site or returns. It also shows you care about your customer’s experience.
Source: https://zapier.com/
Zapier’s mobile pop-up is a short survey gathering information about what led the customers to their site. The pop-up first appears at the bottom, allowing customers to choose whether to engage or dismiss it. This helps the brand offer a more personalized customer experience, which is more likely to turn into a complete funnel.
Source: https://blkandbold.com/
This is another example of persuading the customer to provide contact details in exchange for a discount. But Blk & Bold makes it more interesting by asking the customers for their preferred product. This appears comforting to the customers, and the brand can use the information for marketing purposes.
Pop-up for mobile is essential for collective information vital for later use in marketing campaigns. When designing a mobile pop-up campaign, you should remember that:
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