Newsletters are a great way to share helpful content, establish credibility, and increase brand awareness. But if you send your newsletters via email, few people actually take the time to read them.

Why?

Customer emails are already overloaded. Your newsletters get lost in the constant stream of ads, subscriptions, and spam.

So, how do you effectively reach customers?

Try sending your newsletters via WhatsApp Business.

WhatsApp Newsletter | Trengo

What Is a WhatsApp Business Newsletter?

A WhatsApp Newsletter is an alternate mass communication method. You can send it to any number of recipients at the same time.

When you send a WhatsApp newsletter, end users see it as a private conversation with your business. Like BCC emails, recipients can't see who else received the message. And if they reply, their message shows up as a one-on-one exchange.

You can use WhatsApp newsletters to do the following:

• Share special offers, promo codes, and exclusive discounts
• E.g., Black Friday sales, birthday offers, and holiday exclusives
• Announce new products
• Promote your sales and marketing campaigns
• Send order/progress updates
• Send cart recovery reminders
• Let customers know that their carts are full
• Give them a reason to complete their purchases
• Communicate with customers in real time

Easily Connect with Customers via WhatsApp

‎

Why Should You Send Newsletters via Whatsapp Business?

Users prefer WhatsApp over email.

In fact, WhatsApp messages have a 98% open rate (while the open rate for emails is around 22%).

Why?

WhatsApp messages are personal and convenient:

• Your WhatsApp Business newsletter appears as a brief conversation message — rather than a lengthy email
• They're delivered to customers conveniently through an app

Sending a personalized newsletter helps establish and maintain customer trust, boost client retention rates, and increase sales.

How to Broadcast Your Newsletters with WhatsApp Business

WhatsApp Business has a built-in broadcasting feature. It's free to use and easy to set up.

You can send your newsletter through the WhatsApp Business App by following these steps:

1. Choose "New Broadcast"
2. Select the contacts you want to include in your broadcast
3. You can add up to 256 contacts
4. Create your broadcast list by clicking the green checkmark

Then, you can use Zoko to segment your broadcasts — ensuring you send messages to only the most relevant recipients.

Try to follow the best practices for sending WhatsApp newsletters to keep customers happy and informed.

Also read: How to Send WhatsApp Newsletters: A Comprehensive Guide

Best Practices for Sending WhatsApp Business Newsletters

1. Keep Newsletters Concise

WhatsApp Newsletters should not exceed 150 characters.

You want to increase customer interactions and maximize engagement — not bore readers and make them lose interest.

2. Encourage Calls to Action

You can customize your newsletter to include rapid response or CTA buttons. This feature encourages recipients to revisit your website and respond with any questions.

3. Offer Opt-in Consent

Like email, WhatsApp requires you to ask permission before sending customers your newsletters.

You can let users opt in using the following methods:

• Signup forms
• CTA buttons — through email or on your site
• QR codes on printed materials
• Facebook advertisements

Make sure to create separate opt-in check boxes for different subscriptions.

• For example, make your marketing email check box separate from the one for order updates
• These are two distinct channels, and failing to differentiate them  violates GDPR

4. Send Relevant Newsletters

Users want information that's most relevant to them.

Send timely and relevant broadcasts and newsletters to give customers the best experiences.

• Segment contacts by their purchase history and interests
• Dynamically add the recipient's name
• This makes your messages more personalized, so you're less likely to be viewed as spam

Bonus: WhatsApp API's integrations with CRM solutions let you use customer info to create sublists and send customized newsletters.

Sample WhatsApp Newsletter Broadcast | Zoko

‎

5. Build Strong Customer Relationships

Customers who feel valued are more likely to support your brand.

WhatsApp newsletters lay the groundwork for strong customer relationships.

Don't wait until a customer completes a transaction to connect with them. Start showing your care and appreciation the moment they express interest in your brand.

Takeaway

WhatsApp newsletters are becoming more popular for business communications.

They help you:

• Connect with potential and existing customers
• Cultivate a passionate brand community
• Convert customers faster than traditional email marketing

Sending a newsletter via WhatsApp is easy.

Zoko makes it even easier.

Our platform lets you manage all your WhatsApp communications in one space. Personalize and scale all your customer communications — including WhatsApp newsletters — and engage, qualify, and convert customers in real time.

‍