Newsletters are a great way to share helpful content, establish credibility, and increase brand awareness. But if you send your newsletters via email, few people actually take the time to read them.
Customer emails are already overloaded. Your newsletters get lost in the constant stream of ads, subscriptions, and spam.
So, how do you effectively reach customers?
Try sending your newsletters via WhatsApp Business.
WhatsApp Newsletter | Trengo
A WhatsApp Newsletter is an alternate mass communication method. You can send it to any number of recipients at the same time.
When you send a WhatsApp newsletter, end users see it as a private conversation with your business. Like BCC emails, recipients can't see who else received the message. And if they reply, their message shows up as a one-on-one exchange.
You can use WhatsApp newsletters to do the following:
Easily Connect with Customers via WhatsApp
Users prefer WhatsApp over email.
In fact, WhatsApp messages have a 98% open rate (while the open rate for emails is around 22%).
WhatsApp messages are personal and convenient:
Sending a personalized newsletter helps establish and maintain customer trust, boost client retention rates, and increase sales.
WhatsApp Business has a built-in broadcasting feature. It's free to use and easy to set up.
You can send your newsletter through the WhatsApp Business App by following these steps:
Then, you can use Zoko to segment your broadcasts — ensuring you send messages to only the most relevant recipients.
Try to follow the best practices for sending WhatsApp newsletters to keep customers happy and informed.
WhatsApp Newsletters should not exceed 150 characters.
You want to increase customer interactions and maximize engagement — not bore readers and make them lose interest.
You can customize your newsletter to include rapid response or CTA buttons. This feature encourages recipients to revisit your website and respond with any questions.
Like email, WhatsApp requires you to ask permission before sending customers your newsletters.
You can let users opt in using the following methods:
Make sure to create separate opt-in check boxes for different subscriptions.
Users want information that's most relevant to them.
Send timely and relevant broadcasts and newsletters to give customers the best experiences.
Bonus: WhatsApp API's integrations with CRM solutions let you use customer info to create sublists and send customized newsletters.
Sample WhatsApp Newsletter Broadcast | Zoko
Customers who feel valued are more likely to support your brand.
WhatsApp newsletters lay the groundwork for strong customer relationships.
Don't wait until a customer completes a transaction to connect with them. Start showing your care and appreciation the moment they express interest in your brand.
WhatsApp newsletters are becoming more popular for business communications.
They help you:
Sending a newsletter via WhatsApp is easy.
Zoko makes it even easier.
Our platform lets you manage all your WhatsApp communications in one space. Personalize and scale all your customer communications — including WhatsApp newsletters — and engage, qualify, and convert customers in real time.