As an online business owner, you invest in engaging ads on your Facebook Page to convert interest into sales. A potential customer clicks, intrigued by your products, and reaches out. However, your team is primarily focused on your main communication hub, WhatsApp Business. This disconnect can lead to lost opportunities and a bumpy customer experience. Can you transform those Facebook clicks into immediate WhatsApp conversations?

This blog provides a straightforward guide to connecting your WhatsApp Business account to your Facebook Page. This simple yet powerful link bridges the gap between your social media presence and direct messaging capabilities, allowing customers to connect with you instantly. 

Learn how to connect WhatsApp to Facebook and improve your sales and customer satisfaction. Let's make connecting with your business easier and more efficient than ever!

Also read: 7 Hidden WhatsApp Business Features That Your Competitors Don’t Know

What is WhatsApp Business?

WhatsApp Business is a dedicated communication channel designed to help your business connect with customers professionally and efficiently. It's a distinct app from regular WhatsApp, offering features tailored for business needs. Beyond simple messaging, it allows you to establish a strong brand identity, display your offerings, provide immediate support, and cultivate lasting customer relationships.

Here's what WhatsApp Business enables you to do:

• Create a Professional Business Profile: Showcase essential information like your business address, operating hours, website, and a brief description, making it easy for customers to learn more about you.
• Offer Instant Customer Support: Utilise features like automated greetings for new contacts, away messages when you're unavailable, and quick replies to address frequently asked questions promptly.
• Provide Direct E-commerce Communication: Share crucial updates on orders and shipping, and offer personalised customer service, building trust and increasing sales through direct engagement.
• Transform Chats into Business Interactions: Evolve casual conversations into valuable business interactions, fostering stronger customer relationships.

If you’re keen to connect this powerful business tool with your Facebook Page, get started with Zoko!

That's not all! Let's explore why linking WhatsApp Business with Facebook can be a game-changer for your sales strategy!

Also read: Top 7 WhatsApp CRM Tools for Small Businesses in 2025

Benefits of Connecting WhatsApp Business to Facebook Page

Connecting your WhatsApp Business account to your Facebook Page offers several advantages that can significantly enhance your online presence and customer interactions. Let’s see how this link can create better communication and powerful marketing opportunities:

• Enables Running WhatsApp Ads: Linking your accounts is a prerequisite for creating Facebook and Instagram ads that directly lead potential customers to a WhatsApp conversation. This allows for immediate engagement with interested prospects.
• Integrates Your Business's Digital Presence: This connection unifies your online presence, making it easier for customers who discover your business on Facebook to seamlessly connect with you on your preferred communication channel—WhatsApp.
• Simplifies Customer Communication: Adding a WhatsApp button to your Facebook Page provides a direct and convenient way for customers to initiate conversations with your business, leading to quicker inquiries and support.
• Potentially Boosts Business Sales: Facilitating direct and immediate communication through WhatsApp can lead to higher conversion rates as you can address customer queries, provide personalised recommendations, and guide them through the purchase process in real time.

Do you want to take your newly connected WhatsApp Business and Facebook Page to the next level? Explore Zoko's powerful automation and Shopify integration for streamlined sales and support directly within WhatsApp!

Are you eager to forge the connection? But first, let's make sure you have everything you need to enable smooth connections.

Requirements for Connecting WhatsApp to Facebook

Before you bridge the gap between your Facebook Page and WhatsApp Business, you must ensure you have a few essential prerequisites. Here are the key requirements to ensure a smooth and successful connection:

• A Verified WhatsApp Business Account: You need an active and verified WhatsApp Business account. This ensures you have access to the business-specific features necessary for the integration.
• A Facebook Page for Your Business: You must have an existing Facebook Page that represents your business. Ensure you have admin access to this Facebook Page, as administrator privileges are required to make the connection.
• Updated Versions of Both Applications: It's crucial to have the latest versions of the WhatsApp Business app and the Facebook app installed on your device for compatibility and access to the latest integration features.

The checklist is complete! Now, on to the fun part—setting it all up.

How to Connect WhatsApp to Facebook: A Step-by-Step Guide

Now that you've ensured you meet the necessary requirements, let's walk through the process of linking your WhatsApp Business account to your Facebook Page. This connection can be made through a computer or your smartphone.

Connecting WhatsApp Business to Facebook via Computer

Here are the steps to link your accounts using a computer:

1. Go to Your Facebook Page: Open your web browser and navigate to your business's Facebook Page. Ensure you are logged in as the Page administrator.
2. Access Page Settings: Click on the "Settings" option under the ‘Manage Page’ tab of your Facebook Page. It is usually located in the left-hand menu or at the top of the page.
3. Navigate to WhatsApp: In the Page Settings menu, scroll down and find the "WhatsApp" section. Click on it.
4. Connect Your Account: You will see a prompt to connect your WhatsApp account. Click on the "Connect WhatsApp" button.
5. Enter Your WhatsApp Business Number: A pop-up window will appear asking for your WhatsApp Business phone number. Enter the phone number associated with your WhatsApp Business account, including the country code.
6. Get Verification Code: Click on the "Continue" button. WhatsApp will send a verification code to the phone number you provided.
7. Enter the Code: In the pop-up window on Facebook, enter the 6-digit verification code you received on your WhatsApp Business number.
8. Confirm Connection: Click on the "Confirm" button. Your WhatsApp Business account is now connected to your Facebook Page. 
9. Add the WhatsApp Button: After confirming your connection, return to your main Facebook Page view. Below your Page's cover photo, you should see an "Add Button" option (if you haven't added one before) or the current button displayed. Click on this button.
10. Select "Send WhatsApp Message": A menu with various button options will appear. Scroll through the list and select "Send WhatsApp Message." Facebook might automatically suggest this option after you've connected your WhatsApp.
11. Save Changes: Click "Save" or "Create" to add the WhatsApp button to your Facebook Page.

Connecting WhatsApp Business to Facebook via Smartphone

The steps to link your accounts using your smartphone (iOS or Android) are similar:

1. Open the Facebook App: Launch the Facebook app and go to your business's Facebook Page.
2. Access Page Settings: Tap on the "More" option (for iOS users) or the three horizontal lines (menu icon for Android users) and then scroll down to find "Settings & Privacy." Tap on "Settings."
3. Navigate to Linked Accounts: Scroll down to the "Audience and Visibility" or "Permissions" (Android) and tap "Linked Accounts."
4. Select WhatsApp: Tap on "WhatsApp."
5. Connect Your Account: Tap on the "Connect Account" button.
6. Enter Your WhatsApp Business Number: Enter the phone number associated with your WhatsApp Business account, including the country code.
7. Send Code: Tap on "Continue." WhatsApp will send a verification code to the number you entered.
8. Enter the Code: Enter the 6-digit verification code you received on your WhatsApp Business app.
9. Confirm Connection: Tap on "Confirm." Your WhatsApp Business account is now linked to your Facebook Page.
10. Add the WhatsApp Button: Go back to your main Facebook Page view in the app. Below your Page's cover photo, look for the "Add Button" option (or the existing button). Tap on it.
11. Select "Send WhatsApp Message": From the list of button options, choose "Send WhatsApp Message."
12. Save Changes: Tap "Save" or "Create" to add the WhatsApp button to your Facebook Page.

Connecting WhatsApp to a Newly Created Facebook Business Page

If you've just created a Facebook Page for your business, the process of connecting WhatsApp to Facebook is even more simple: 

1. Initial Pop-up: As one of the first steps in setting up your new Facebook Business Page, you may see a pop-up asking if you want to connect your Page to WhatsApp.
2. Direct Input: If you see this, you can directly enter your WhatsApp Business phone number in the prompt.
3. Follow Verification: Facebook will then guide you through the standard verification process of sending a code to your WhatsApp Business app, which you'll need to enter to confirm the connection.

Once you've successfully linked your WhatsApp Business account to your Facebook Page, you gain additional ways to make it easier for customers to connect with you directly:

• Make WhatsApp Your Primary Action Button: You can designate WhatsApp as the main call-to-action button on your Facebook Page. This means that the prominent button below your cover photo will directly prompt visitors to "Send WhatsApp Message," providing an immediate and direct route for inquiries and engagement.
• Display Your WhatsApp Business Number Publicly: You can showcase your WhatsApp Business phone number in the "About" section of your Facebook Page. This allows customers who prefer to contact you directly via phone to easily find your WhatsApp number, offering an alternative communication method.

You can enable either or both of these options within your Facebook Page settings after completing the initial connection process. This flexibility allows you to tailor how you want your WhatsApp contact information to be presented to your Facebook audience.

Have you got everything connected but need to make some tweaks? Let's see how you can easily undo the connection if needed.

How to Remove WhatsApp Business Account from Facebook Page?

Even with the best intentions, there might be times when you need to disconnect your WhatsApp Business account from your Facebook Page. You may have initially linked the wrong WhatsApp number, or you're restructuring your communication channels. Whatever the reason, removing the connection is a straightforward process.

Removing WhatsApp Business from Facebook Page (via Computer or Facebook App)

These steps generally apply whether you're using a computer or the Facebook app on your smartphone:

1. Go to Your Facebook Page: Open your web browser or the Facebook app and navigate to your business's Facebook Page. Ensure you are logged in as the Page administrator.
2. Access Page Settings:
   
   • Computer: Click " Settings " in the left-hand menu or at the top of the page.
   • Facebook App: Tap on "More" (three horizontal lines or your profile picture) > "Settings & Privacy" > "Settings."
3. Navigate to WhatsApp: In the Page Settings menu, scroll down and find the "WhatsApp" section. Click or tap on it.
4. Disconnect Account: Your connected WhatsApp Business number will be displayed. Look for an option like "Disconnect," "Remove Account," or a similar phrase next to the number. Click or tap on this option.
5. Confirm Removal: A confirmation window will appear, asking if you want to disconnect your WhatsApp Business account. Click or tap "Disconnect" or "Remove" to confirm the action.

Your WhatsApp Business account is now unlinked from your Facebook Page. The WhatsApp button on your page will be removed, and your WhatsApp number will no longer be displayed in the "About" section (if you have enabled that option).

Removing Your WhatsApp Account from Facebook Page Through the WhatsApp Business Application

While the primary method for disconnecting is through the Facebook Page settings, you can sometimes initiate a form of removal indirectly through the WhatsApp Business application, although this typically involves removing the linked Facebook Page from the WhatsApp Business app's linked accounts, which achieves a similar result:

1. Open WhatsApp Business App: Launch the WhatsApp Business application on your smartphone.
2. Access Business Tools: Tap on the three vertical dots (Android) or "Settings" (iPhone) located in the top right or bottom right corner.
3. Go to Linked Accounts: Look for an option like "Linked Accounts" or "Connected Accounts" and tap on it.
4. Select Facebook: You should see your linked Facebook Page listed. Tap on it.
5. Remove or Unlink: You will likely see an option to "Remove" or "Unlink" the Facebook Page. Tap on this option.
6. Confirm Removal: A confirmation prompt will appear. Confirm that you want to remove the linked Facebook Page.

While this method is initiated from the WhatsApp Business app, it essentially breaks the connection from WhatsApp's perspective, achieving the desired outcome of unlinking the two accounts. The primary control for managing this connection resides within the Facebook Page settings.

Now that you've mastered connecting these two powerful platforms, let's see how Zoko can level up your marketing game!

Supercharge Your Sales: Unlock WhatsApp Marketing with Zoko

WhatsApp boasts over two billion active users globally, with an average open rate exceeding 90% within the first three minutes of receiving a message. This presents an unparalleled opportunity for businesses to engage their audience directly and personally. 

Zoko provides a robust and reliable WhatsApp Business API solution to empower your business to tap into this immense potential. As a trusted platform, Zoko offers a comprehensive suite of features to streamline your WhatsApp marketing efforts and enhance customer communication:

• Seamless Shopify Integration: Connect your Shopify store effortlessly to manage orders, send automated updates, and provide real-time support directly within WhatsApp.
• Unified Inbox for Efficient Management: Manage all your WhatsApp conversations—sales inquiries, support tickets, and marketing interactions—in a single, organised interface.
• Powerful Automation Capabilities: Set up automated greetings, away messages, quick replies, and sophisticated chatbots to handle routine inquiries and personalize customer interactions.
• Targeted Broadcasts and Campaigns: Send engaging promotional messages, product updates, and personalised offers to segmented customer lists, adhering to WhatsApp's guidelines.
• Rich Media Support: Share compelling images, videos, documents, and interactive buttons within your WhatsApp chats to enhance engagement and provide richer information.
• Scalable Solutions: Whether a small startup or a large enterprise, Zoko offers flexible plans to accommodate your growing communication needs.

With Zoko, you gain the tools to transform WhatsApp from a simple messaging app into a powerful engine for customer engagement, sales growth, and unparalleled support.

Conclusion

Your Facebook Page is your digital storefront, and WhatsApp Business is your direct customer service counter. Connecting these two vital assets opens a pathway for potential buyers to walk in and start a conversation. This integration isn't just about convenience; it's about turning social media interest into real-time engagement, fostering trust, and ultimately driving more sales. 

Are you ready to bridge the gap between your Facebook audience and direct WhatsApp conversations? Unlock the full potential of connected commerce with Zoko! Start your 7-day free trial today and experience how WhatsApp Business API integration can transform your customer engagement and boost your business growth!